Do you rent or own your primary residence? (N = 2,014)
Response
Percent
Rent
47%
Own
53%
1.1
Crosstabs
Gender
Response
Male
Female
Rent
41%
53%
Own
59%
47%
Age
Response
18-29
30-49
50-64
65+
Rent
59%
55%
41%
27%
Own
41%
45%
59%
73%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Rent
76%
46%
30%
15%
Own
24%
54%
70%
85%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Rent
66%
42%
29%
Own
34%
58%
71%
Rent or Own
Property
Response
Rent
Own
Rent
100%
0%
Own
0%
100%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Rent
38%
68%
57%
41%
Own
62%
32%
43%
59%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Rent
57%
42%
Own
43%
58%
2 Current Housing
Type
How would you describe your current housing type? (N = 2,014)
Response
Percent
Single-family detached home (e.g., stand alone house)
60%
Apartment
22%
Semi-detached home (e.g. duplex)
5%
Townhouse
5%
Condo
4%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
3%
Other (please specify)
2%
2.1
Crosstabs
Gender
Response
Male
Female
Single-family detached home (e.g., stand alone house)
64%
57%
Apartment
19%
24%
Semi-detached home (e.g. duplex)
6%
4%
Townhouse
4%
5%
Condo
4%
3%
Other (please specify)
2%
2%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
2%
5%
Age
Response
18-29
30-49
50-64
65+
Single-family detached home (e.g., stand alone house)
51%
56%
66%
70%
Apartment
30%
27%
13%
13%
Semi-detached home (e.g. duplex)
6%
4%
5%
5%
Townhouse
5%
6%
4%
3%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
4%
2%
6%
4%
Other (please specify)
3%
1%
2%
2%
Condo
2%
5%
4%
4%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Single-family detached home (e.g., stand alone house)
44%
67%
65%
69%
Apartment
35%
20%
17%
8%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
7%
3%
2%
0%
Semi-detached home (e.g. duplex)
5%
4%
4%
7%
Townhouse
4%
3%
6%
8%
Other (please specify)
3%
1%
0%
1%
Condo
2%
2%
6%
6%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Single-family detached home (e.g., stand alone house)
54%
65%
62%
Apartment
26%
19%
19%
Semi-detached home (e.g. duplex)
6%
3%
5%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
5%
4%
1%
Townhouse
3%
5%
6%
Other (please specify)
3%
2%
1%
Condo
2%
3%
6%
Rent or Own
Property
Response
Rent
Own
Apartment
44%
2%
Single-family detached home (e.g., stand alone house)
36%
81%
Semi-detached home (e.g. duplex)
7%
3%
Townhouse
5%
5%
Other (please specify)
3%
1%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
3%
4%
Condo
2%
5%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Single-family detached home (e.g., stand alone house)
63%
45%
56%
63%
Apartment
17%
32%
27%
21%
Townhouse
5%
4%
3%
6%
Semi-detached home (e.g. duplex)
5%
13%
5%
2%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
5%
1%
4%
0%
Condo
4%
1%
3%
5%
Other (please specify)
2%
3%
2%
2%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Single-family detached home (e.g., stand alone house)
56%
62%
Apartment
27%
19%
Semi-detached home (e.g. duplex)
5%
5%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.)
4%
3%
Townhouse
3%
5%
Condo
3%
4%
Other (please specify)
2%
2%
3 Cost of Energy Included
in Monthly Rent
Is the cost of energy included in your monthly rent or do you pay
for your own gas or electricity separately? (N = 862)
Item
Included in my monthly rent
I pay for it myself
Cost of gas
28%
72%
Cost of electricity
26%
74%
3.1 Cost
Of Gas Crosstabs
Gender
Response
Male
Female
Included in my monthly rent
34%
23%
I pay for it myself
66%
77%
Age
Response
18-29
30-49
50-64
65+
Included in my monthly rent
24%
33%
28%
23%
I pay for it myself
76%
67%
72%
77%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Included in my monthly rent
31%
30%
17%
9%
I pay for it myself
69%
70%
83%
91%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Included in my monthly rent
34%
25%
17%
I pay for it myself
66%
75%
83%
Rent or Own
Property
Response
Rent
Own
Included in my monthly rent
28%
0%
I pay for it myself
72%
0%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Included in my monthly rent
31%
31%
27%
30%
I pay for it myself
69%
69%
73%
70%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Included in my monthly rent
27%
29%
I pay for it myself
73%
71%
3.2 Cost
Of Electricity Crosstabs
Gender
Response
Male
Female
Included in my monthly rent
29%
24%
I pay for it myself
71%
76%
Age
Response
18-29
30-49
50-64
65+
Included in my monthly rent
29%
27%
26%
16%
I pay for it myself
71%
73%
74%
84%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Included in my monthly rent
30%
26%
15%
3%
I pay for it myself
70%
74%
85%
97%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Included in my monthly rent
36%
18%
14%
I pay for it myself
64%
82%
86%
Rent or Own
Property
Response
Rent
Own
Included in my monthly rent
26%
0%
I pay for it myself
74%
0%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Included in my monthly rent
25%
34%
27%
26%
I pay for it myself
75%
66%
73%
74%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Included in my monthly rent
27%
25%
I pay for it myself
73%
75%
4 Decision Making on
Energy-Using Equipment
Do you make decisions about replacing or upgrading energy-using
equipment, such the system installed at your residence that heats the
air in your residence (air heating system) or the system installed at
your residence that cools the air (cooling system)? (N = 1,950)
Response
Percent
Yes, I do
42%
Yes, and I share responsibility with someone else
23%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
29%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
4%
I have a full system and use individual units to supplement the full
system
1%
4.1
Crosstabs
Gender
Response
Male
Female
Yes, I do
49%
34%
Yes, and I share responsibility with someone else
23%
26%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
24%
32%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
3%
6%
I have a full system and use individual units to supplement the full
system
1%
2%
Age
Response
18-29
30-49
50-64
65+
Yes, I do
31%
46%
43%
48%
Yes, and I share responsibility with someone else
23%
20%
26%
28%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
39%
29%
26%
21%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
6%
5%
4%
3%
I have a full system and use individual units to supplement the full
system
2%
1%
1%
1%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I do
36%
39%
45%
58%
Yes, and I share responsibility with someone else
15%
28%
23%
26%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
41%
29%
25%
14%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
7%
3%
6%
1%
I have a full system and use individual units to supplement the full
system
1%
1%
2%
0%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I do
36%
40%
50%
Yes, and I share responsibility with someone else
21%
27%
23%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
36%
27%
23%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
7%
4%
2%
I have a full system and use individual units to supplement the full
system
1%
2%
1%
Rent or Own
Property
Response
Rent
Own
Yes, I do
26%
56%
Yes, and I share responsibility with someone else
10%
35%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
54%
8%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
8%
1%
I have a full system and use individual units to supplement the full
system
2%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I do
42%
42%
42%
39%
Yes, and I share responsibility with someone else
27%
12%
22%
23%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
25%
40%
30%
33%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
4%
6%
5%
3%
I have a full system and use individual units to supplement the full
system
2%
1%
1%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I do
42%
42%
Yes, and I share responsibility with someone else
22%
24%
No, someone else makes those decisions (like a spouse, landlord, or
owners association)
30%
28%
No, I don’t have a full system but use an individual unit such as a
window-mounted air conditioner or portable heater
5%
4%
I have a full system and use individual units to supplement the full
system
1%
2%
5 Plan of Purchasing a
Home
Regardless of whether you currently own or rent, do you plan on
purchasing a home… (N = 1,998)
Response
Percent
In the next six months
6%
In more than six months, but less than one year
8%
In more than one year, but less than two years
23%
I do not plan on purchasing a home within the next two years
63%
5.1
Crosstabs
Gender
Response
Male
Female
In the next six months
6%
7%
In more than six months, but less than one year
8%
8%
In more than one year, but less than two years
22%
22%
I do not plan on purchasing a home within the next two years
64%
63%
Age
Response
18-29
30-49
50-64
65+
In the next six months
8%
10%
3%
1%
In more than six months, but less than one year
13%
9%
6%
2%
In more than one year, but less than two years
26%
29%
22%
11%
I do not plan on purchasing a home within the next two years
54%
51%
70%
86%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
In the next six months
4%
4%
8%
13%
In more than six months, but less than one year
10%
8%
7%
9%
In more than one year, but less than two years
25%
23%
25%
20%
I do not plan on purchasing a home within the next two years
62%
65%
60%
58%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
In the next six months
5%
5%
8%
In more than six months, but less than one year
7%
8%
9%
In more than one year, but less than two years
27%
19%
22%
I do not plan on purchasing a home within the next two years
61%
68%
61%
Rent or Own
Property
Response
Rent
Own
In the next six months
5%
7%
In more than six months, but less than one year
10%
6%
In more than one year, but less than two years
32%
15%
I do not plan on purchasing a home within the next two years
53%
72%
Race/Ethnicity
Response
White
Black
Hispanic
Other
In the next six months
5%
12%
8%
4%
In more than six months, but less than one year
5%
13%
10%
9%
In more than one year, but less than two years
20%
34%
24%
23%
I do not plan on purchasing a home within the next two years
70%
40%
58%
64%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
In the next six months
8%
5%
In more than six months, but less than one year
10%
7%
In more than one year, but less than two years
24%
22%
I do not plan on purchasing a home within the next two years
58%
65%
6 People 18 or Older
Living in the Household
Including yourself, how many people 18 or older live in your
household? (N = 2,009)
Response
Percent
1
18%
2
43%
3
19%
4
12%
5
5%
6 or more
3%
7 People Under 18 Living
in the Household
How many people under 18 live in your household? (N = 1,999)
Response
Percent
0
62%
1
16%
2
14%
3
5%
4
2%
5
0%
6 or more
0%
8 Annual Household
Income
Which one of the following categories best represents your 2021
annual household income, where household means those in your family unit
such as a partner and dependents. Please provide gross income, meaning
the amount before taxes. (N = 1,815)
Response
Percent
Less than $15,000
9%
$15,000 to under $35,000
13%
$35,000 to under $50,000
9%
$50,000 to under $75,000
21%
$75,000 to under $100,000
15%
$100,000 to under $150,000
15%
$150,000 to under $250,000
10%
$250,000 to under $500,000
6%
$500,000 or more
1%
9 Environmental and
Climate Change Issues Importance
How important to you are issues related to the environment and
climate change? (N = 2,011)
Response
Percent
Not at all important
8%
Not too important
8%
Somewhat important
27%
Very important
33%
Extremely important
25%
9.1
Crosstabs
Gender
Response
Male
Female
Not at all important
11%
3%
Not too important
9%
7%
Somewhat important
24%
29%
Very important
30%
35%
Extremely important
26%
26%
Age
Response
18-29
30-49
50-64
65+
Not at all important
8%
6%
9%
9%
Not too important
6%
8%
6%
13%
Somewhat important
25%
27%
30%
25%
Very important
32%
34%
33%
30%
Extremely important
29%
26%
23%
24%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not at all important
5%
7%
7%
11%
Not too important
7%
9%
9%
4%
Somewhat important
31%
26%
26%
19%
Very important
32%
35%
29%
35%
Extremely important
25%
23%
29%
32%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not at all important
7%
7%
8%
Not too important
9%
8%
6%
Somewhat important
33%
26%
20%
Very important
31%
35%
32%
Extremely important
19%
23%
35%
Rent or Own
Property
Response
Rent
Own
Not at all important
6%
9%
Not too important
8%
7%
Somewhat important
30%
24%
Very important
33%
33%
Extremely important
24%
26%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not at all important
8%
1%
6%
9%
Not too important
9%
4%
7%
7%
Somewhat important
26%
32%
30%
20%
Very important
30%
35%
36%
33%
Extremely important
28%
29%
20%
31%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not at all important
6%
8%
Not too important
7%
8%
Somewhat important
30%
25%
Very important
36%
31%
Extremely important
20%
28%
10 Heating, Cooling,
Cooking, Heating Water and Drying Clothes Appliances that First Come to
Mind
11 Type of Energy Used by
Appliance
Which type(s) of energy is used to power the following appliances or
systems for your home? Please select all that apply. (N = 2,014)
name
Gas
Electric
Other
Appliance or system that heats the water
70%
28%
2%
Stovetop
66%
32%
2%
Oven
55%
44%
1%
Appliance or system that heats the air throughout your home
48%
49%
3%
Appliance or system for drying clothes
40%
57%
3%
Appliance or system that cools the air throughout your home
13%
83%
4%
11.1 Crosstabs
Renters
Owners
Gas
Electric
Other
Gas
Electric
Other
Appliance or system that heats the water
67%
32%
1%
72%
25%
3%
Stovetop
60%
39%
2%
72%
26%
2%
Oven
52%
46%
1%
58%
41%
1%
Appliance or system that heats the air throughout your home
42%
56%
1%
53%
43%
4%
Appliance or system for drying clothes
33%
64%
3%
46%
52%
2%
Appliance or system that cools the air throughout your home
10%
86%
4%
15%
81%
4%
12 Importance of Type of
Energy Source for Heating/Cooling Systems when Searching for Most Recent
Home
When searching for your most recent home, how important was the type
of energy source used to power your appliances and heating/cooling
systems? (N = 2,008)
Response
Percent
Very unimportant
17%
Somewhat unimportant
12%
Neither important nor unimportant
25%
Somewhat important
23%
Very important
23%
12.1
Crosstabs
Gender
Response
Male
Female
Very unimportant
17%
15%
Somewhat unimportant
12%
11%
Neither important nor unimportant
24%
24%
Somewhat important
23%
25%
Very important
23%
25%
Age
Response
18-29
30-49
50-64
65+
Very unimportant
15%
12%
21%
21%
Somewhat unimportant
9%
11%
13%
13%
Neither important nor unimportant
24%
26%
23%
25%
Somewhat important
26%
24%
23%
20%
Very important
25%
26%
20%
20%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unimportant
16%
19%
17%
14%
Somewhat unimportant
9%
11%
17%
15%
Neither important nor unimportant
28%
24%
23%
18%
Somewhat important
18%
25%
24%
28%
Very important
29%
21%
18%
26%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unimportant
17%
16%
17%
Somewhat unimportant
10%
12%
13%
Neither important nor unimportant
27%
26%
21%
Somewhat important
20%
25%
26%
Very important
26%
20%
23%
Rent or Own
Property
Response
Rent
Own
Very unimportant
19%
15%
Somewhat unimportant
10%
13%
Neither important nor unimportant
27%
23%
Somewhat important
20%
26%
Very important
23%
24%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unimportant
17%
11%
15%
20%
Somewhat unimportant
12%
5%
13%
11%
Neither important nor unimportant
26%
32%
22%
21%
Somewhat important
24%
18%
23%
29%
Very important
21%
35%
27%
19%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unimportant
15%
18%
Somewhat unimportant
13%
11%
Neither important nor unimportant
22%
26%
Somewhat important
23%
24%
Very important
27%
21%
13 Appliance or Systems
Replaced, Ugraded or Installed in the Past 10 Years
Have you or your landlord replaced, upgraded or installed any of the
following in the past 10 years? (N = 1,195)
Item
Myself
Landlord
Appliance or system for drying clothes
26%
17%
Stovetop or oven
19%
21%
Appliance or system that cools the air in your home
19%
19%
Appliance or system that heats the water
19%
25%
Appliance or system that heats the air in your home
16%
18%
14 Energy Source Changes
When Upgrading, Replacing or Installing Appliances or Systems
14.1 Home Heating
Appliance or System
When the appliance or system that heats the air in your home was
upgraded, replaced, or installed, did the type of energy source change?
(N = 767)
Response
Percent
Yes, I made the change from electric to gas
14%
Yes, I made the change from gas to electric
14%
Yes, my landlord made the change from electric to gas
3%
Yes, my landlord made the change from gas to electric
3%
No
66%
14.1.1
Crosstabs
Gender
Response
Male
Female
Yes, I made the change from electric to gas
17%
11%
Yes, I made the change from gas to electric
13%
15%
Yes, my landlord made the change from electric to gas
2%
3%
Yes, my landlord made the change from gas to electric
4%
3%
No
64%
68%
Age
Response
18-29
30-49
50-64
65+
Yes, I made the change from electric to gas
16%
20%
8%
5%
Yes, I made the change from gas to electric
28%
17%
8%
6%
Yes, my landlord made the change from electric to gas
9%
3%
1%
0%
Yes, my landlord made the change from gas to electric
9%
2%
4%
0%
No
38%
58%
79%
89%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I made the change from electric to gas
17%
8%
16%
23%
Yes, I made the change from gas to electric
14%
13%
22%
15%
Yes, my landlord made the change from electric to gas
7%
2%
2%
0%
Yes, my landlord made the change from gas to electric
6%
2%
4%
0%
No
55%
74%
56%
62%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I made the change from electric to gas
13%
9%
19%
Yes, I made the change from gas to electric
11%
14%
18%
Yes, my landlord made the change from electric to gas
3%
4%
2%
Yes, my landlord made the change from gas to electric
4%
2%
3%
No
68%
71%
59%
Rent or Own
Property
Response
Rent
Own
Yes, I made the change from electric to gas
11%
16%
Yes, I made the change from gas to electric
11%
16%
Yes, my landlord made the change from electric to gas
6%
1%
Yes, my landlord made the change from gas to electric
9%
0%
No
63%
67%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I made the change from electric to gas
14%
12%
16%
13%
Yes, I made the change from gas to electric
10%
14%
17%
14%
Yes, my landlord made the change from electric to gas
1%
10%
4%
2%
Yes, my landlord made the change from gas to electric
3%
3%
6%
0%
No
72%
61%
57%
70%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I made the change from electric to gas
16%
13%
Yes, I made the change from gas to electric
17%
13%
Yes, my landlord made the change from electric to gas
4%
2%
Yes, my landlord made the change from gas to electric
6%
2%
No
57%
70%
14.2 Home Cooling
Appliance or System
When the appliance that cools the air in your home was upgraded,
replaced, or installed, did the type of energy source change? (N = 854)
Response
Percent
Yes, I made the change from electric to gas
7%
Yes, I made the change from gas to electric
15%
Yes, my landlord made the change from electric to gas
2%
Yes, my landlord made the change from gas to electric
5%
No
71%
14.2.1
Crosstabs
Gender
Response
Male
Female
Yes, I made the change from electric to gas
7%
8%
Yes, I made the change from gas to electric
17%
11%
Yes, my landlord made the change from electric to gas
2%
3%
Yes, my landlord made the change from gas to electric
6%
3%
No
68%
75%
Age
Response
18-29
30-49
50-64
65+
Yes, I made the change from electric to gas
10%
11%
3%
1%
Yes, I made the change from gas to electric
20%
18%
10%
6%
Yes, my landlord made the change from electric to gas
5%
2%
1%
1%
Yes, my landlord made the change from gas to electric
9%
4%
5%
1%
No
56%
65%
80%
92%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I made the change from electric to gas
8%
8%
3%
12%
Yes, I made the change from gas to electric
16%
9%
23%
15%
Yes, my landlord made the change from electric to gas
7%
0%
1%
0%
Yes, my landlord made the change from gas to electric
6%
7%
4%
0%
No
63%
75%
69%
72%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I made the change from electric to gas
4%
6%
11%
Yes, I made the change from gas to electric
18%
6%
20%
Yes, my landlord made the change from electric to gas
3%
2%
2%
Yes, my landlord made the change from gas to electric
9%
2%
4%
No
66%
85%
63%
Rent or Own
Property
Response
Rent
Own
Yes, I made the change from electric to gas
7%
7%
Yes, I made the change from gas to electric
9%
18%
Yes, my landlord made the change from electric to gas
4%
1%
Yes, my landlord made the change from gas to electric
10%
1%
No
70%
73%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I made the change from electric to gas
8%
2%
8%
8%
Yes, I made the change from gas to electric
11%
32%
17%
14%
Yes, my landlord made the change from electric to gas
1%
4%
3%
3%
Yes, my landlord made the change from gas to electric
2%
8%
8%
5%
No
78%
55%
64%
71%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I made the change from electric to gas
8%
7%
Yes, I made the change from gas to electric
17%
13%
Yes, my landlord made the change from electric to gas
3%
2%
Yes, my landlord made the change from gas to electric
8%
3%
No
64%
75%
14.3 Water Heating
Appliance or System
When the appliance that heats the water was upgraded, replaced, or
installed, did the type of energy source change? (N = 970)
Response
Percent
Yes, I made the change from electric to gas
8%
Yes, I made the change from gas to electric
12%
Yes, my landlord made the change from electric to gas
4%
Yes, my landlord made the change from gas to electric
3%
No
72%
14.3.1
Crosstabs
Gender
Response
Male
Female
Yes, I made the change from electric to gas
8%
8%
Yes, I made the change from gas to electric
13%
12%
Yes, my landlord made the change from electric to gas
4%
4%
Yes, my landlord made the change from gas to electric
4%
3%
No
70%
73%
Age
Response
18-29
30-49
50-64
65+
Yes, I made the change from electric to gas
10%
10%
7%
2%
Yes, I made the change from gas to electric
26%
15%
7%
4%
Yes, my landlord made the change from electric to gas
8%
5%
3%
1%
Yes, my landlord made the change from gas to electric
5%
4%
4%
0%
No
51%
66%
78%
93%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I made the change from electric to gas
11%
4%
9%
13%
Yes, I made the change from gas to electric
13%
9%
20%
16%
Yes, my landlord made the change from electric to gas
9%
3%
3%
2%
Yes, my landlord made the change from gas to electric
4%
4%
4%
0%
No
64%
80%
64%
69%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I made the change from electric to gas
10%
5%
8%
Yes, I made the change from gas to electric
11%
6%
21%
Yes, my landlord made the change from electric to gas
8%
4%
2%
Yes, my landlord made the change from gas to electric
6%
1%
4%
No
66%
85%
65%
Rent or Own
Property
Response
Rent
Own
Yes, I made the change from electric to gas
5%
9%
Yes, I made the change from gas to electric
11%
14%
Yes, my landlord made the change from electric to gas
8%
2%
Yes, my landlord made the change from gas to electric
9%
1%
No
67%
75%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I made the change from electric to gas
8%
12%
8%
7%
Yes, I made the change from gas to electric
11%
13%
16%
12%
Yes, my landlord made the change from electric to gas
1%
9%
8%
2%
Yes, my landlord made the change from gas to electric
1%
4%
6%
3%
No
78%
62%
62%
75%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I made the change from electric to gas
8%
8%
Yes, I made the change from gas to electric
16%
11%
Yes, my landlord made the change from electric to gas
8%
2%
Yes, my landlord made the change from gas to electric
6%
2%
No
62%
77%
14.4 Stovetop or
Oven
When your stovetop or oven was upgraded, replaced, or installed, did
the type of energy source change? (N = 935)
Response
Percent
Yes, I made the change from electric to gas
13%
Yes, I made the change from gas to electric
11%
Yes, my landlord made the change from electric to gas
6%
Yes, my landlord made the change from gas to electric
3%
No
68%
14.5
Crosstabs
Gender
Response
Male
Female
Yes, I made the change from electric to gas
18%
8%
Yes, I made the change from gas to electric
10%
12%
Yes, my landlord made the change from electric to gas
8%
4%
Yes, my landlord made the change from gas to electric
2%
4%
No
63%
72%
Age
Response
18-29
30-49
50-64
65+
Yes, I made the change from electric to gas
11%
16%
13%
9%
Yes, I made the change from gas to electric
11%
16%
7%
4%
Yes, my landlord made the change from electric to gas
17%
6%
1%
1%
Yes, my landlord made the change from gas to electric
2%
5%
2%
1%
No
59%
57%
77%
85%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I made the change from electric to gas
10%
9%
17%
21%
Yes, I made the change from gas to electric
11%
10%
11%
13%
Yes, my landlord made the change from electric to gas
9%
2%
9%
3%
Yes, my landlord made the change from gas to electric
5%
3%
4%
0%
No
65%
76%
58%
63%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I made the change from electric to gas
12%
7%
19%
Yes, I made the change from gas to electric
13%
4%
15%
Yes, my landlord made the change from electric to gas
8%
3%
6%
Yes, my landlord made the change from gas to electric
4%
3%
1%
No
63%
82%
59%
Rent or Own
Property
Response
Rent
Own
Yes, I made the change from electric to gas
7%
17%
Yes, I made the change from gas to electric
11%
10%
Yes, my landlord made the change from electric to gas
10%
3%
Yes, my landlord made the change from gas to electric
7%
0%
No
65%
70%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I made the change from electric to gas
13%
10%
13%
15%
Yes, I made the change from gas to electric
11%
17%
13%
6%
Yes, my landlord made the change from electric to gas
2%
8%
11%
5%
Yes, my landlord made the change from gas to electric
3%
3%
4%
0%
No
70%
63%
59%
74%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I made the change from electric to gas
13%
13%
Yes, I made the change from gas to electric
13%
9%
Yes, my landlord made the change from electric to gas
11%
3%
Yes, my landlord made the change from gas to electric
4%
2%
No
59%
73%
15 Drying Clothes
Appliance or System
When the appliance or system for drying clothes was upgraded,
replaced, or installed, did the type of energy source change? (N = 11)
Response
Percent
Yes, I made the change from electric to gas
28%
Yes, I made the change from gas to electric
0%
Yes, my landlord made the change from electric to gas
0%
Yes, my landlord made the change from gas to electric
0%
No
72%
15.1
Crosstabs
Gender
Response
Male
Female
Yes, I made the change from electric to gas
31%
71%
Yes, I made the change from gas to electric
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
No
69%
29%
Age
Response
18-29
30-49
50-64
65+
Yes, I made the change from electric to gas
0%
51%
0%
0%
Yes, I made the change from gas to electric
0%
0%
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
0%
0%
No
100%
49%
100%
100%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes, I made the change from electric to gas
0%
75%
14%
100%
Yes, I made the change from gas to electric
0%
0%
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
0%
0%
No
100%
25%
86%
0%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes, I made the change from electric to gas
0%
0%
61%
Yes, I made the change from gas to electric
0%
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
0%
No
0%
100%
39%
Rent or Own
Property
Response
Rent
Own
Yes, I made the change from electric to gas
40%
22%
Yes, I made the change from gas to electric
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
No
60%
78%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes, I made the change from electric to gas
51%
0%
100%
0%
Yes, I made the change from gas to electric
0%
0%
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
0%
0%
No
49%
100%
0%
100%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes, I made the change from electric to gas
100%
17%
Yes, I made the change from gas to electric
0%
0%
Yes, my landlord made the change from electric to gas
0%
0%
Yes, my landlord made the change from gas to electric
0%
0%
No
0%
83%
16 Most Liked and
Disliked Thing when Changing Type of Energy Source
17 Likelihood of
Replacing or Adding the Following Appliances or Systems
How likely are you or your landlord-whoever is responsible-to
replace or add the following appliances or systems in your home within
the next few years? (N = 1,967)
Item
Very unlikely
Somewhat unlikely
Neither likely nor unlikely
Somewhat likely
Very likely
Appliance or system that heats the air in your home
37%
16%
22%
13%
11%
Appliance or system that cools that air in your home
37%
15%
21%
14%
12%
Appliance or system that heats the water
34%
17%
23%
15%
10%
Stovetop
36%
16%
20%
16%
13%
Oven
34%
16%
23%
14%
13%
Appliance or system for drying clothes
36%
15%
22%
14%
13%
17.1
Appliance Or System That Heats The Air In Your Home Crosstabs
Gender
Response
Male
Female
Very unlikely
38%
37%
Somewhat unlikely
17%
16%
Neither likely nor unlikely
20%
24%
Somewhat likely
14%
12%
Very likely
12%
11%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
26%
28%
46%
55%
Somewhat unlikely
21%
17%
14%
14%
Neither likely nor unlikely
26%
26%
18%
15%
Somewhat likely
11%
16%
14%
11%
Very likely
16%
13%
8%
5%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
29%
38%
41%
40%
Somewhat unlikely
14%
18%
19%
16%
Neither likely nor unlikely
30%
23%
16%
14%
Somewhat likely
13%
13%
13%
16%
Very likely
14%
9%
10%
13%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
31%
42%
39%
Somewhat unlikely
12%
16%
22%
Neither likely nor unlikely
29%
23%
14%
Somewhat likely
16%
10%
13%
Very likely
12%
9%
12%
Rent or Own
Property
Response
Rent
Own
Very unlikely
31%
42%
Somewhat unlikely
18%
15%
Neither likely nor unlikely
28%
17%
Somewhat likely
12%
14%
Very likely
11%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
46%
28%
29%
34%
Somewhat unlikely
15%
13%
15%
23%
Neither likely nor unlikely
19%
24%
26%
23%
Somewhat likely
11%
18%
14%
12%
Very likely
9%
17%
16%
8%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
29%
41%
Somewhat unlikely
15%
17%
Neither likely nor unlikely
26%
20%
Somewhat likely
14%
13%
Very likely
16%
9%
17.2
Appliance Or System That Cools That Air In Your Home Crosstabs
Gender
Response
Male
Female
Very unlikely
35%
39%
Somewhat unlikely
17%
14%
Neither likely nor unlikely
19%
23%
Somewhat likely
15%
11%
Very likely
13%
13%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
29%
28%
42%
56%
Somewhat unlikely
17%
17%
13%
12%
Neither likely nor unlikely
24%
24%
20%
16%
Somewhat likely
14%
16%
15%
10%
Very likely
16%
15%
10%
6%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
30%
35%
40%
41%
Somewhat unlikely
14%
18%
16%
12%
Neither likely nor unlikely
29%
22%
16%
16%
Somewhat likely
13%
13%
17%
14%
Very likely
14%
12%
11%
16%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
29%
42%
40%
Somewhat unlikely
14%
15%
18%
Neither likely nor unlikely
28%
22%
15%
Somewhat likely
16%
10%
14%
Very likely
13%
11%
13%
Rent or Own
Property
Response
Rent
Own
Very unlikely
32%
41%
Somewhat unlikely
17%
14%
Neither likely nor unlikely
28%
16%
Somewhat likely
13%
15%
Very likely
11%
14%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
44%
33%
30%
36%
Somewhat unlikely
15%
5%
17%
18%
Neither likely nor unlikely
20%
29%
22%
23%
Somewhat likely
11%
15%
14%
14%
Very likely
9%
17%
18%
9%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
30%
40%
Somewhat unlikely
17%
15%
Neither likely nor unlikely
22%
21%
Somewhat likely
14%
14%
Very likely
18%
10%
17.3
Appliance Or System That Heats The Water Crosstabs
Gender
Response
Male
Female
Very unlikely
35%
34%
Somewhat unlikely
17%
16%
Neither likely nor unlikely
21%
26%
Somewhat likely
16%
14%
Very likely
11%
10%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
27%
28%
40%
48%
Somewhat unlikely
19%
18%
15%
14%
Neither likely nor unlikely
25%
24%
26%
16%
Somewhat likely
15%
17%
13%
15%
Very likely
13%
13%
6%
7%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
28%
31%
38%
38%
Somewhat unlikely
14%
21%
13%
16%
Neither likely nor unlikely
30%
23%
18%
18%
Somewhat likely
14%
16%
20%
15%
Very likely
14%
8%
10%
13%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
27%
42%
34%
Somewhat unlikely
15%
16%
18%
Neither likely nor unlikely
30%
21%
18%
Somewhat likely
16%
13%
17%
Very likely
11%
8%
12%
Rent or Own
Property
Response
Rent
Own
Very unlikely
29%
39%
Somewhat unlikely
18%
16%
Neither likely nor unlikely
30%
17%
Somewhat likely
13%
18%
Very likely
10%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
41%
28%
26%
32%
Somewhat unlikely
15%
11%
18%
21%
Neither likely nor unlikely
23%
32%
23%
23%
Somewhat likely
13%
15%
16%
16%
Very likely
7%
14%
16%
8%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
26%
38%
Somewhat unlikely
18%
16%
Neither likely nor unlikely
23%
23%
Somewhat likely
16%
15%
Very likely
16%
7%
17.4
Stovetop Crosstabs
Gender
Response
Male
Female
Very unlikely
35%
36%
Somewhat unlikely
19%
13%
Neither likely nor unlikely
17%
22%
Somewhat likely
16%
15%
Very likely
13%
13%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
26%
30%
42%
50%
Somewhat unlikely
18%
15%
17%
15%
Neither likely nor unlikely
20%
23%
19%
16%
Somewhat likely
17%
18%
13%
14%
Very likely
19%
15%
10%
6%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
30%
33%
38%
42%
Somewhat unlikely
13%
18%
20%
13%
Neither likely nor unlikely
28%
20%
11%
15%
Somewhat likely
14%
16%
20%
17%
Very likely
15%
12%
11%
13%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
28%
41%
39%
Somewhat unlikely
14%
18%
17%
Neither likely nor unlikely
29%
17%
13%
Somewhat likely
17%
13%
17%
Very likely
13%
12%
14%
Rent or Own
Property
Response
Rent
Own
Very unlikely
29%
41%
Somewhat unlikely
17%
15%
Neither likely nor unlikely
25%
16%
Somewhat likely
16%
15%
Very likely
12%
14%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
42%
26%
28%
36%
Somewhat unlikely
14%
5%
17%
21%
Neither likely nor unlikely
20%
25%
21%
19%
Somewhat likely
15%
16%
17%
14%
Very likely
9%
29%
17%
10%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
28%
39%
Somewhat unlikely
17%
15%
Neither likely nor unlikely
21%
19%
Somewhat likely
17%
15%
Very likely
17%
11%
17.5 Oven
Crosstabs
Gender
Response
Male
Female
Very unlikely
34%
34%
Somewhat unlikely
16%
16%
Neither likely nor unlikely
22%
23%
Somewhat likely
16%
13%
Very likely
13%
14%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
24%
28%
40%
50%
Somewhat unlikely
16%
16%
17%
14%
Neither likely nor unlikely
26%
26%
19%
16%
Somewhat likely
13%
15%
14%
14%
Very likely
21%
15%
9%
6%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
28%
35%
35%
41%
Somewhat unlikely
12%
18%
18%
14%
Neither likely nor unlikely
29%
21%
21%
16%
Somewhat likely
15%
14%
14%
15%
Very likely
16%
12%
12%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
25%
42%
37%
Somewhat unlikely
14%
16%
17%
Neither likely nor unlikely
30%
20%
17%
Somewhat likely
14%
12%
16%
Very likely
17%
10%
13%
Rent or Own
Property
Response
Rent
Own
Very unlikely
30%
38%
Somewhat unlikely
15%
16%
Neither likely nor unlikely
26%
19%
Somewhat likely
15%
14%
Very likely
14%
12%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
41%
27%
25%
35%
Somewhat unlikely
14%
6%
18%
20%
Neither likely nor unlikely
21%
28%
24%
22%
Somewhat likely
15%
12%
15%
12%
Very likely
9%
27%
18%
11%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
25%
39%
Somewhat unlikely
18%
15%
Neither likely nor unlikely
24%
22%
Somewhat likely
15%
14%
Very likely
18%
11%
17.6
Appliance Or System For Drying Clothes Crosstabs
Gender
Response
Male
Female
Very unlikely
34%
37%
Somewhat unlikely
18%
12%
Neither likely nor unlikely
20%
25%
Somewhat likely
15%
13%
Very likely
14%
13%
Age
Response
18-29
30-49
50-64
65+
Very unlikely
29%
28%
41%
51%
Somewhat unlikely
13%
15%
16%
14%
Neither likely nor unlikely
24%
27%
21%
15%
Somewhat likely
17%
15%
11%
13%
Very likely
17%
15%
12%
7%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unlikely
30%
34%
40%
41%
Somewhat unlikely
14%
15%
17%
15%
Neither likely nor unlikely
31%
23%
15%
16%
Somewhat likely
13%
14%
17%
14%
Very likely
13%
13%
11%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unlikely
28%
42%
38%
Somewhat unlikely
12%
16%
17%
Neither likely nor unlikely
33%
18%
15%
Somewhat likely
14%
12%
15%
Very likely
13%
11%
16%
Rent or Own
Property
Response
Rent
Own
Very unlikely
29%
41%
Somewhat unlikely
16%
14%
Neither likely nor unlikely
30%
16%
Somewhat likely
14%
14%
Very likely
11%
15%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unlikely
41%
27%
27%
39%
Somewhat unlikely
15%
8%
14%
18%
Neither likely nor unlikely
19%
31%
27%
21%
Somewhat likely
14%
12%
15%
12%
Very likely
11%
22%
17%
9%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unlikely
27%
40%
Somewhat unlikely
14%
15%
Neither likely nor unlikely
27%
20%
Somewhat likely
15%
14%
Very likely
17%
12%
18 Reasons for Replacing
the Following Items
What are the reasons you or your landlord-whoever is
responsible-plan to replace or add the following in your home within the
next few years? Select all that apply. (N = 2,014)
Item
Appliance or system that heats the air in your home
Appliance or system that cools the air in your home
Appliance or system that heats the water
Stovetop
Oven
Appliance or system for drying clothes
Update an old or failing system/appliance
18%
16%
19%
19%
18%
17%
Reduce energy costs
14%
16%
14%
13%
13%
15%
Use less energy
14%
14%
13%
12%
12%
14%
Concern for environmental impact
13%
11%
11%
10%
12%
11%
Upgrade to one that works better or is more reliable
12%
15%
11%
15%
15%
13%
Taking advantage of rebates or incentives
12%
13%
12%
12%
12%
13%
Change from electric to gas
9%
6%
9%
7%
7%
6%
Change from gas to electric
8%
7%
10%
10%
10%
8%
Other (please specify)
1%
2%
1%
1%
1%
2%
19 Reasons for Changing
from Gas to Electric
20 Reasons for Changing
from Electric to Gas
21 Reasons for Being
Unlikely to Replace or Add the Following Appliances
What are the reasons it is unlikely that the following appliances or
system would be replaced or added in your home within the next few
years? Select all that apply. (N = 978)
Item
Appliance or system that heats the air in your home
Appliance or system that cools the air in your home
Appliance or system that heats the water
Stovetop
Oven
Appliance for drying clothes
System works fine. Will only replace or upgrade when it breaks or fails
54%
48%
51%
50%
53%
50%
Too costly to replace or upgrade
18%
20%
15%
15%
14%
13%
Recently replaced or upgraded already
16%
17%
21%
20%
20%
22%
Other home improvements take priority
9%
12%
10%
11%
10%
11%
Other (please specify)
3%
4%
3%
3%
3%
3%
22 Other Reasons for
Being Unlikely to Replace or Add the Following Appliances
22.1 Appliance or system
that heats the air in your home
22.2 Appliance or system
that cools the air in your home
22.3 Appliance or system
that heats the water
22.4 Stovetop
22.5 Oven
22.6 Appliance for drying
clothes
23 Knowledge to Choose
Gas or Electric Appliance or System
If you were in the market to purchase a new appliance or system for
your home, do you believe you have enough knowledge or understanding to
choose which type to buy: gas or electric? (N = 1,633)
Response
Percent
Yes
83%
No
17%
23.1
Crosstabs
Gender
Response
Male
Female
Yes
86%
81%
No
14%
19%
Age
Response
18-29
30-49
50-64
65+
Yes
72%
82%
86%
93%
No
28%
18%
14%
7%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Yes
73%
85%
91%
90%
No
27%
15%
9%
10%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
80%
84%
87%
No
20%
16%
13%
Rent or Own
Property
Response
Rent
Own
Yes
75%
89%
No
25%
11%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Yes
88%
87%
78%
81%
No
12%
13%
22%
19%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Yes
78%
86%
No
22%
14%
24 Helpful Information
for Buying a New Electric Appliance or System
24.1 Appliance or system
that heats the air in your home
24.2 Appliance or system
that cools the air in your home
24.3 Appliance or system
that heats the water
24.4 Stovetop
24.5 Oven
24.6 Appliance or system
for drying clothes
25 Agreement with the
Following Statements
Please indicate how strongly you agree or disagree with each of the
following statements. (N = 1,977)
Item
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
Don’t know/Not sure
I believe that I should make investments to reduce emissions that harm
the environment
9%
6%
22%
24%
35%
4%
I believe people are overreacting to the changes in the climate
37%
14%
16%
13%
18%
2%
I am concerned about how air quality affects my health and the health of
my family
7%
5%
16%
23%
46%
2%
I think about the environment when deciding what to buy
9%
9%
25%
31%
24%
3%
I believe there are new electric technologies that are beneficial
6%
6%
18%
27%
38%
5%
I believe that changing gas to electric will have no effect on the
environment
19%
17%
27%
12%
17%
8%
25.1 I
Believe That I Should Make Investments To Reduce Emissions That Harm The
Environment Crosstabs
Gender
Response
Male
Female
Strongly disagree
11%
7%
Somewhat disagree
7%
5%
Neither agree nor disagree
21%
23%
Somewhat agree
24%
24%
Strongly agree
35%
37%
Don’t know/Not sure
2%
5%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
7%
7%
13%
10%
Somewhat disagree
7%
6%
4%
9%
Neither agree nor disagree
21%
21%
26%
21%
Somewhat agree
21%
25%
22%
26%
Strongly agree
42%
35%
32%
31%
Don’t know/Not sure
2%
5%
3%
3%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
10%
9%
6%
9%
Somewhat disagree
8%
4%
9%
5%
Neither agree nor disagree
25%
25%
16%
15%
Somewhat agree
21%
25%
25%
23%
Strongly agree
30%
34%
43%
48%
Don’t know/Not sure
7%
2%
1%
0%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
9%
11%
8%
Somewhat disagree
5%
8%
5%
Neither agree nor disagree
34%
20%
12%
Somewhat agree
20%
24%
27%
Strongly agree
25%
36%
46%
Don’t know/Not sure
7%
2%
2%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
8%
10%
Somewhat disagree
5%
7%
Neither agree nor disagree
23%
21%
Somewhat agree
23%
24%
Strongly agree
35%
36%
Don’t know/Not sure
5%
2%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
9%
6%
9%
8%
Somewhat disagree
5%
4%
7%
5%
Neither agree nor disagree
22%
27%
23%
20%
Somewhat agree
23%
33%
23%
23%
Strongly agree
39%
26%
31%
43%
Don’t know/Not sure
2%
3%
6%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
9%
9%
Somewhat disagree
7%
6%
Neither agree nor disagree
23%
21%
Somewhat agree
23%
24%
Strongly agree
31%
37%
Don’t know/Not sure
6%
2%
25.2 I
Believe People Are Overreacting To The Changes In The Climate
Crosstabs
Gender
Response
Male
Female
Strongly disagree
35%
39%
Somewhat disagree
14%
14%
Neither agree nor disagree
14%
18%
Somewhat agree
13%
12%
Strongly agree
22%
14%
Don’t know/Not sure
2%
2%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
42%
31%
37%
42%
Somewhat disagree
17%
14%
13%
10%
Neither agree nor disagree
17%
18%
17%
12%
Somewhat agree
9%
13%
12%
17%
Strongly agree
13%
21%
19%
18%
Don’t know/Not sure
2%
3%
2%
1%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
31%
37%
37%
46%
Somewhat disagree
16%
13%
18%
10%
Neither agree nor disagree
19%
18%
12%
13%
Somewhat agree
14%
11%
14%
8%
Strongly agree
16%
18%
20%
23%
Don’t know/Not sure
4%
2%
0%
0%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
25%
41%
46%
Somewhat disagree
14%
14%
13%
Neither agree nor disagree
24%
16%
9%
Somewhat agree
16%
11%
10%
Strongly agree
18%
17%
20%
Don’t know/Not sure
4%
1%
2%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
37%
37%
Somewhat disagree
13%
15%
Neither agree nor disagree
17%
15%
Somewhat agree
13%
12%
Strongly agree
16%
20%
Don’t know/Not sure
4%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
39%
27%
33%
45%
Somewhat disagree
11%
19%
14%
19%
Neither agree nor disagree
15%
27%
17%
15%
Somewhat agree
15%
15%
13%
6%
Strongly agree
19%
12%
20%
13%
Don’t know/Not sure
2%
1%
2%
2%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
33%
39%
Somewhat disagree
14%
14%
Neither agree nor disagree
17%
16%
Somewhat agree
13%
12%
Strongly agree
20%
17%
Don’t know/Not sure
2%
2%
25.3 I Am
Concerned About How Air Quality Affects My Health And The Health Of My
Family Crosstabs
Gender
Response
Male
Female
Strongly disagree
7%
5%
Somewhat disagree
7%
4%
Neither agree nor disagree
18%
15%
Somewhat agree
22%
24%
Strongly agree
44%
49%
Don’t know/Not sure
2%
2%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
6%
5%
8%
8%
Somewhat disagree
4%
7%
4%
7%
Neither agree nor disagree
18%
18%
15%
14%
Somewhat agree
27%
23%
22%
20%
Strongly agree
44%
44%
48%
50%
Don’t know/Not sure
2%
3%
2%
2%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
7%
5%
5%
8%
Somewhat disagree
6%
5%
5%
5%
Neither agree nor disagree
17%
18%
19%
10%
Somewhat agree
18%
25%
26%
26%
Strongly agree
48%
46%
44%
49%
Don’t know/Not sure
5%
1%
1%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
7%
6%
6%
Somewhat disagree
6%
6%
4%
Neither agree nor disagree
21%
17%
12%
Somewhat agree
21%
23%
23%
Strongly agree
41%
45%
54%
Don’t know/Not sure
4%
2%
1%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
7%
6%
Somewhat disagree
5%
6%
Neither agree nor disagree
17%
16%
Somewhat agree
20%
26%
Strongly agree
48%
45%
Don’t know/Not sure
3%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
5%
6%
7%
8%
Somewhat disagree
4%
5%
7%
5%
Neither agree nor disagree
15%
25%
18%
15%
Somewhat agree
26%
20%
21%
21%
Strongly agree
48%
42%
43%
49%
Don’t know/Not sure
2%
2%
3%
2%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
7%
6%
Somewhat disagree
7%
4%
Neither agree nor disagree
18%
16%
Somewhat agree
21%
24%
Strongly agree
43%
47%
Don’t know/Not sure
3%
2%
25.4 I
Think About The Environment When Deciding What To Buy Crosstabs
Gender
Response
Male
Female
Strongly disagree
10%
6%
Somewhat disagree
10%
7%
Neither agree nor disagree
22%
27%
Somewhat agree
28%
34%
Strongly agree
27%
23%
Don’t know/Not sure
3%
3%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
7%
8%
9%
12%
Somewhat disagree
8%
7%
9%
10%
Neither agree nor disagree
23%
25%
24%
25%
Somewhat agree
38%
28%
31%
27%
Strongly agree
19%
29%
24%
23%
Don’t know/Not sure
4%
3%
2%
2%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
7%
8%
8%
11%
Somewhat disagree
10%
9%
7%
7%
Neither agree nor disagree
26%
28%
22%
19%
Somewhat agree
25%
32%
38%
29%
Strongly agree
26%
22%
25%
32%
Don’t know/Not sure
6%
1%
1%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
9%
8%
10%
Somewhat disagree
9%
10%
6%
Neither agree nor disagree
30%
26%
16%
Somewhat agree
28%
31%
34%
Strongly agree
19%
23%
32%
Don’t know/Not sure
4%
3%
2%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
8%
10%
Somewhat disagree
8%
9%
Neither agree nor disagree
25%
24%
Somewhat agree
33%
29%
Strongly agree
23%
26%
Don’t know/Not sure
4%
2%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
9%
7%
8%
9%
Somewhat disagree
7%
9%
8%
10%
Neither agree nor disagree
22%
28%
25%
27%
Somewhat agree
33%
29%
33%
27%
Strongly agree
27%
24%
23%
26%
Don’t know/Not sure
2%
4%
4%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
8%
9%
Somewhat disagree
8%
9%
Neither agree nor disagree
25%
24%
Somewhat agree
33%
30%
Strongly agree
23%
25%
Don’t know/Not sure
4%
2%
25.5 I
Believe There Are New Electric Technologies That Are Beneficial
Crosstabs
Gender
Response
Male
Female
Strongly disagree
7%
4%
Somewhat disagree
7%
4%
Neither agree nor disagree
16%
21%
Somewhat agree
27%
27%
Strongly agree
40%
38%
Don’t know/Not sure
4%
7%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
4%
6%
7%
8%
Somewhat disagree
6%
4%
6%
8%
Neither agree nor disagree
15%
20%
19%
18%
Somewhat agree
23%
28%
27%
27%
Strongly agree
46%
38%
35%
33%
Don’t know/Not sure
7%
5%
5%
6%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
6%
4%
7%
6%
Somewhat disagree
7%
4%
7%
6%
Neither agree nor disagree
17%
22%
20%
11%
Somewhat agree
27%
28%
20%
29%
Strongly agree
37%
38%
42%
45%
Don’t know/Not sure
7%
4%
4%
3%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
6%
7%
5%
Somewhat disagree
5%
8%
5%
Neither agree nor disagree
24%
17%
13%
Somewhat agree
26%
26%
27%
Strongly agree
34%
37%
44%
Don’t know/Not sure
5%
5%
6%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
6%
6%
Somewhat disagree
5%
6%
Neither agree nor disagree
18%
19%
Somewhat agree
26%
27%
Strongly agree
39%
37%
Don’t know/Not sure
7%
4%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
6%
4%
5%
5%
Somewhat disagree
7%
1%
6%
4%
Neither agree nor disagree
18%
25%
17%
20%
Somewhat agree
26%
25%
30%
24%
Strongly agree
37%
43%
38%
40%
Don’t know/Not sure
6%
2%
4%
6%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
5%
6%
Somewhat disagree
6%
6%
Neither agree nor disagree
17%
19%
Somewhat agree
30%
25%
Strongly agree
38%
38%
Don’t know/Not sure
4%
6%
25.6 I
Believe That Changing Gas To Electric Will Have No Effect On The
Environment Crosstabs
Gender
Response
Male
Female
Strongly disagree
21%
18%
Somewhat disagree
14%
20%
Neither agree nor disagree
25%
29%
Somewhat agree
14%
10%
Strongly agree
21%
12%
Don’t know/Not sure
5%
11%
Age
Response
18-29
30-49
50-64
65+
Strongly disagree
21%
16%
18%
24%
Somewhat disagree
26%
14%
15%
14%
Neither agree nor disagree
19%
31%
32%
24%
Somewhat agree
12%
13%
11%
14%
Strongly agree
17%
19%
14%
14%
Don’t know/Not sure
4%
7%
11%
10%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Strongly disagree
17%
17%
25%
22%
Somewhat disagree
16%
17%
16%
15%
Neither agree nor disagree
30%
29%
24%
24%
Somewhat agree
11%
13%
14%
12%
Strongly agree
16%
16%
13%
23%
Don’t know/Not sure
9%
8%
8%
4%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Strongly disagree
16%
20%
22%
Somewhat disagree
14%
17%
19%
Neither agree nor disagree
34%
25%
22%
Somewhat agree
11%
16%
10%
Strongly agree
15%
14%
20%
Don’t know/Not sure
10%
8%
6%
Rent or Own
Property
Response
Rent
Own
Strongly disagree
18%
20%
Somewhat disagree
18%
15%
Neither agree nor disagree
30%
25%
Somewhat agree
11%
13%
Strongly agree
13%
20%
Don’t know/Not sure
9%
7%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Strongly disagree
19%
15%
15%
27%
Somewhat disagree
17%
10%
18%
18%
Neither agree nor disagree
27%
38%
26%
27%
Somewhat agree
13%
8%
14%
10%
Strongly agree
16%
24%
18%
13%
Don’t know/Not sure
8%
5%
9%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Strongly disagree
15%
21%
Somewhat disagree
18%
16%
Neither agree nor disagree
26%
28%
Somewhat agree
14%
12%
Strongly agree
18%
16%
Don’t know/Not sure
9%
7%
26 Familiarity with the
Following Systems and Appliances
How familiar are you with the following systems and appliances for
your home? (N = 1,976)
Item
Not familiar at all
Slightly familiar
Moderately familiar
Very familiar
Extremely familiar
Heat pump water heater
41%
20%
18%
14%
7%
Induction stove
35%
21%
20%
15%
8%
Central heat pump (HVAC)
38%
19%
19%
15%
9%
Mini-split or “ductless” heat pump (HVAC)
52%
14%
16%
11%
7%
Heat pump clothes dryer
52%
16%
14%
12%
7%
26.1 Heat
Pump Water Heater Crosstabs
Gender
Response
Male
Female
Not familiar at all
37%
46%
Slightly familiar
19%
20%
Moderately familiar
18%
16%
Very familiar
18%
11%
Extremely familiar
8%
7%
Age
Response
18-29
30-49
50-64
65+
Not familiar at all
30%
35%
52%
52%
Slightly familiar
22%
21%
18%
19%
Moderately familiar
20%
19%
14%
16%
Very familiar
16%
17%
11%
9%
Extremely familiar
12%
8%
4%
4%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not familiar at all
44%
41%
38%
37%
Slightly familiar
21%
18%
22%
20%
Moderately familiar
18%
19%
24%
13%
Very familiar
11%
16%
10%
18%
Extremely familiar
5%
7%
5%
13%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not familiar at all
41%
43%
41%
Slightly familiar
23%
18%
18%
Moderately familiar
16%
21%
16%
Very familiar
13%
13%
16%
Extremely familiar
7%
6%
9%
Rent or Own
Property
Response
Rent
Own
Not familiar at all
45%
37%
Slightly familiar
19%
21%
Moderately familiar
18%
17%
Very familiar
12%
15%
Extremely familiar
5%
9%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not familiar at all
43%
31%
38%
46%
Slightly familiar
20%
12%
22%
19%
Moderately familiar
18%
19%
16%
20%
Very familiar
12%
26%
16%
9%
Extremely familiar
8%
12%
8%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not familiar at all
38%
43%
Slightly familiar
22%
19%
Moderately familiar
16%
18%
Very familiar
16%
13%
Extremely familiar
8%
7%
26.2
Induction Stove Crosstabs
Gender
Response
Male
Female
Not familiar at all
28%
43%
Slightly familiar
20%
22%
Moderately familiar
23%
16%
Very familiar
20%
12%
Extremely familiar
9%
8%
Age
Response
18-29
30-49
50-64
65+
Not familiar at all
27%
32%
41%
43%
Slightly familiar
27%
16%
24%
21%
Moderately familiar
18%
23%
19%
18%
Very familiar
17%
19%
12%
12%
Extremely familiar
12%
10%
5%
5%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not familiar at all
43%
38%
24%
22%
Slightly familiar
22%
18%
23%
20%
Moderately familiar
18%
20%
27%
19%
Very familiar
10%
15%
21%
24%
Extremely familiar
6%
9%
5%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not familiar at all
40%
38%
27%
Slightly familiar
27%
19%
17%
Moderately familiar
16%
21%
23%
Very familiar
10%
16%
21%
Extremely familiar
7%
6%
11%
Rent or Own
Property
Response
Rent
Own
Not familiar at all
41%
30%
Slightly familiar
20%
22%
Moderately familiar
18%
22%
Very familiar
15%
16%
Extremely familiar
6%
10%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not familiar at all
37%
38%
37%
31%
Slightly familiar
21%
21%
22%
18%
Moderately familiar
19%
18%
18%
26%
Very familiar
15%
20%
14%
19%
Extremely familiar
9%
3%
9%
6%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not familiar at all
37%
34%
Slightly familiar
22%
21%
Moderately familiar
18%
21%
Very familiar
14%
16%
Extremely familiar
9%
8%
26.3
Central Heat Pump (Hvac) Crosstabs
Gender
Response
Male
Female
Not familiar at all
33%
43%
Slightly familiar
17%
21%
Moderately familiar
21%
17%
Very familiar
19%
12%
Extremely familiar
11%
8%
Age
Response
18-29
30-49
50-64
65+
Not familiar at all
40%
34%
42%
36%
Slightly familiar
14%
19%
22%
21%
Moderately familiar
19%
21%
17%
21%
Very familiar
12%
17%
14%
17%
Extremely familiar
15%
9%
6%
5%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not familiar at all
47%
37%
26%
28%
Slightly familiar
17%
20%
20%
19%
Moderately familiar
19%
18%
28%
17%
Very familiar
11%
16%
15%
22%
Extremely familiar
7%
9%
10%
14%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not familiar at all
46%
37%
29%
Slightly familiar
20%
19%
18%
Moderately familiar
16%
19%
23%
Very familiar
13%
14%
18%
Extremely familiar
5%
10%
12%
Rent or Own
Property
Response
Rent
Own
Not familiar at all
47%
30%
Slightly familiar
18%
20%
Moderately familiar
18%
21%
Very familiar
12%
18%
Extremely familiar
5%
12%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not familiar at all
37%
31%
40%
39%
Slightly familiar
20%
13%
19%
20%
Moderately familiar
20%
15%
16%
26%
Very familiar
16%
31%
14%
10%
Extremely familiar
9%
11%
11%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not familiar at all
40%
37%
Slightly familiar
19%
19%
Moderately familiar
16%
21%
Very familiar
14%
15%
Extremely familiar
11%
8%
26.4
Mini-Split Or “Ductless” Heat Pump (Hvac) Crosstabs
Gender
Response
Male
Female
Not familiar at all
44%
60%
Slightly familiar
14%
15%
Moderately familiar
18%
13%
Very familiar
15%
7%
Extremely familiar
9%
6%
Age
Response
18-29
30-49
50-64
65+
Not familiar at all
48%
47%
59%
59%
Slightly familiar
17%
14%
13%
13%
Moderately familiar
15%
18%
13%
15%
Very familiar
7%
14%
10%
10%
Extremely familiar
12%
7%
5%
4%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not familiar at all
55%
53%
45%
46%
Slightly familiar
14%
14%
19%
13%
Moderately familiar
19%
16%
15%
14%
Very familiar
7%
9%
16%
16%
Extremely familiar
5%
8%
6%
11%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not familiar at all
56%
52%
49%
Slightly familiar
16%
13%
14%
Moderately familiar
16%
17%
14%
Very familiar
8%
9%
14%
Extremely familiar
4%
9%
9%
Rent or Own
Property
Response
Rent
Own
Not familiar at all
59%
46%
Slightly familiar
15%
14%
Moderately familiar
14%
17%
Very familiar
8%
13%
Extremely familiar
4%
10%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not familiar at all
53%
47%
50%
58%
Slightly familiar
13%
9%
16%
17%
Moderately familiar
15%
24%
16%
14%
Very familiar
12%
14%
10%
7%
Extremely familiar
7%
7%
8%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not familiar at all
50%
53%
Slightly familiar
16%
14%
Moderately familiar
16%
15%
Very familiar
10%
11%
Extremely familiar
8%
7%
26.5 Heat
Pump Clothes Dryer Crosstabs
Gender
Response
Male
Female
Not familiar at all
47%
57%
Slightly familiar
16%
16%
Moderately familiar
15%
11%
Very familiar
14%
9%
Extremely familiar
7%
6%
Age
Response
18-29
30-49
50-64
65+
Not familiar at all
45%
45%
59%
64%
Slightly familiar
15%
12%
19%
19%
Moderately familiar
14%
19%
11%
9%
Very familiar
14%
17%
6%
7%
Extremely familiar
13%
7%
4%
2%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Not familiar at all
47%
54%
58%
47%
Slightly familiar
20%
13%
12%
17%
Moderately familiar
17%
14%
13%
11%
Very familiar
12%
11%
14%
13%
Extremely familiar
4%
8%
3%
12%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Not familiar at all
50%
55%
52%
Slightly familiar
19%
14%
14%
Moderately familiar
14%
16%
12%
Very familiar
13%
9%
13%
Extremely familiar
4%
6%
9%
Rent or Own
Property
Response
Rent
Own
Not familiar at all
53%
50%
Slightly familiar
15%
16%
Moderately familiar
13%
15%
Very familiar
15%
10%
Extremely familiar
4%
9%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Not familiar at all
56%
39%
47%
58%
Slightly familiar
17%
8%
17%
13%
Moderately familiar
11%
23%
14%
16%
Very familiar
9%
22%
15%
9%
Extremely familiar
7%
8%
7%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Not familiar at all
47%
54%
Slightly familiar
17%
15%
Moderately familiar
14%
14%
Very familiar
15%
10%
Extremely familiar
7%
6%
27 Veracity of the
Following Statements
For each of the following statements, please indicate whether you
believe them to be true or false. If you are unsure, please take your
best guess. (N = 1,985)
Item
True
False
Do not know
On average, electric appliances/systems are more expensive to purchase
than gas appliances/systems
41%
22%
38%
Induction cooktops boil 6 quarts of water faster than gas
36%
15%
50%
Gas stoves cause lower quality indoor air
40%
25%
35%
Heat pump systems reduce carbon emissions
33%
11%
56%
Heat pump HVAC systems provide both heating and cooling
47%
9%
45%
50 percent of homes in the United States use induction cooktops and
ranges
24%
26%
50%
Induction stove technology is the same as the coils that turn red and
hot
22%
33%
45%
Drying a load of laundry with a heat pump clothes dryer takes longer
than with a gas dryer
23%
19%
58%
27.1 On
Average, Electric Appliances/Systems Are More Expensive To Purchase Than
Gas Appliances/Systems Crosstabs
Gender
Response
Male
Female
True
43%
39%
False
26%
18%
Do not know
31%
43%
Age
Response
18-29
30-49
50-64
65+
True
47%
41%
39%
35%
False
19%
21%
23%
25%
Do not know
34%
38%
38%
40%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
45%
41%
37%
40%
False
14%
22%
32%
25%
Do not know
40%
38%
31%
35%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
44%
39%
38%
False
16%
25%
26%
Do not know
41%
36%
35%
Rent or Own
Property
Response
Rent
Own
True
43%
39%
False
17%
26%
Do not know
41%
35%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
38%
53%
49%
31%
False
22%
18%
19%
26%
Do not know
41%
29%
32%
43%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
49%
37%
False
19%
23%
Do not know
32%
40%
27.2
Induction Cooktops Boil 6 Quarts Of Water Faster Than Gas Crosstabs
Gender
Response
Male
Female
True
39%
34%
False
17%
13%
Do not know
45%
53%
Age
Response
18-29
30-49
50-64
65+
True
33%
38%
33%
37%
False
22%
15%
12%
9%
Do not know
46%
47%
54%
54%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
28%
37%
34%
47%
False
15%
14%
21%
12%
Do not know
57%
49%
45%
42%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
30%
35%
42%
False
14%
16%
15%
Do not know
56%
49%
43%
Rent or Own
Property
Response
Rent
Own
True
32%
39%
False
17%
13%
Do not know
51%
48%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
38%
29%
30%
42%
False
11%
17%
22%
10%
Do not know
50%
54%
48%
48%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
30%
38%
False
22%
11%
Do not know
48%
50%
27.3 Gas
Stoves Cause Lower Quality Indoor Air Crosstabs
Gender
Response
Male
Female
True
46%
36%
False
30%
20%
Do not know
25%
43%
Age
Response
18-29
30-49
50-64
65+
True
54%
41%
34%
30%
False
19%
22%
28%
33%
Do not know
27%
37%
38%
37%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
38%
36%
45%
52%
False
22%
26%
27%
24%
Do not know
40%
38%
29%
25%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
33%
40%
47%
False
24%
27%
25%
Do not know
43%
33%
28%
Rent or Own
Property
Response
Rent
Own
True
40%
40%
False
21%
29%
Do not know
39%
31%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
39%
41%
38%
50%
False
26%
19%
29%
16%
Do not know
35%
40%
33%
34%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
38%
41%
False
29%
23%
Do not know
33%
36%
27.4 Heat
Pump Systems Reduce Carbon Emissions Crosstabs
Gender
Response
Male
Female
True
38%
30%
False
14%
7%
Do not know
48%
62%
Age
Response
18-29
30-49
50-64
65+
True
39%
39%
25%
25%
False
15%
9%
10%
10%
Do not know
46%
52%
65%
65%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
30%
31%
36%
42%
False
10%
11%
13%
10%
Do not know
60%
58%
51%
48%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
24%
32%
44%
False
12%
10%
10%
Do not know
64%
58%
47%
Rent or Own
Property
Response
Rent
Own
True
30%
35%
False
12%
10%
Do not know
58%
55%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
33%
36%
34%
31%
False
10%
13%
10%
12%
Do not know
57%
51%
56%
56%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
34%
32%
False
10%
11%
Do not know
56%
56%
27.5 Heat
Pump Hvac Systems Provide Both Heating And Cooling Crosstabs
Gender
Response
Male
Female
True
54%
41%
False
10%
8%
Do not know
37%
51%
Age
Response
18-29
30-49
50-64
65+
True
45%
49%
40%
53%
False
12%
11%
6%
5%
Do not know
44%
41%
53%
42%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
40%
50%
50%
54%
False
11%
7%
6%
8%
Do not know
49%
43%
44%
38%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
39%
48%
54%
False
10%
8%
9%
Do not know
51%
44%
37%
Rent or Own
Property
Response
Rent
Own
True
43%
50%
False
9%
9%
Do not know
49%
41%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
49%
47%
47%
42%
False
8%
7%
11%
8%
Do not know
42%
46%
42%
50%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
47%
47%
False
11%
8%
Do not know
42%
46%
27.6 50
Percent Of Homes In The United States Use Induction Cooktops And Ranges
Crosstabs
Gender
Response
Male
Female
True
22%
26%
False
31%
22%
Do not know
47%
52%
Age
Response
18-29
30-49
50-64
65+
True
38%
30%
16%
7%
False
21%
21%
30%
39%
Do not know
42%
49%
54%
54%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
29%
22%
22%
22%
False
18%
27%
31%
36%
Do not know
54%
51%
47%
42%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
28%
22%
21%
False
20%
28%
33%
Do not know
53%
50%
46%
Rent or Own
Property
Response
Rent
Own
True
28%
20%
False
20%
33%
Do not know
52%
47%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
20%
24%
32%
22%
False
30%
19%
22%
28%
Do not know
50%
57%
46%
50%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
32%
20%
False
22%
29%
Do not know
46%
51%
27.7
Induction Stove Technology Is The Same As The Coils That Turn Red And
Hot Crosstabs
Gender
Response
Male
Female
True
25%
20%
False
37%
29%
Do not know
37%
51%
Age
Response
18-29
30-49
50-64
65+
True
33%
27%
14%
10%
False
28%
31%
34%
40%
Do not know
39%
42%
51%
50%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
25%
23%
18%
20%
False
20%
33%
45%
47%
Do not know
55%
44%
37%
33%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
24%
21%
22%
False
21%
35%
45%
Do not know
56%
44%
34%
Rent or Own
Property
Response
Rent
Own
True
25%
20%
False
27%
38%
Do not know
48%
42%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
19%
18%
26%
25%
False
37%
21%
27%
37%
Do not know
45%
61%
47%
38%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
26%
20%
False
27%
36%
Do not know
47%
44%
27.8
Drying A Load Of Laundry With A Heat Pump Clothes Dryer Takes Longer
Than With A Gas Dryer Crosstabs
Gender
Response
Male
Female
True
26%
20%
False
21%
19%
Do not know
53%
62%
Age
Response
18-29
30-49
50-64
65+
True
32%
28%
17%
10%
False
20%
21%
18%
15%
Do not know
48%
51%
65%
75%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
True
21%
20%
31%
29%
False
18%
20%
18%
15%
Do not know
61%
60%
51%
55%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
True
23%
21%
23%
False
17%
20%
20%
Do not know
60%
59%
57%
Rent or Own
Property
Response
Rent
Own
True
24%
22%
False
19%
19%
Do not know
57%
59%
Race/Ethnicity
Response
White
Black
Hispanic
Other
True
21%
23%
24%
22%
False
18%
23%
20%
19%
Do not know
60%
53%
55%
60%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
True
24%
22%
False
20%
18%
Do not know
55%
60%
28 Favorability Towards
the Following Electric Appliances or Systems
How favorable are you towards the following electric appliances or
systems? For a reminder of the description of each type of
appliance/system, hover your mouse over the name of the
appliance/system. (N = 1,972)
Item
Very unfavorable
Somewhat unfavorable
Neither favorable nor unfavorable
Somewhat favorable
Very favorable
Heat pump water heater
8%
6%
33%
31%
21%
Induction stove
9%
9%
28%
29%
26%
Central heat pump (HVAC)
6%
6%
33%
30%
25%
Mini-split or “ductless” heat pump (HVAC)
7%
7%
37%
28%
21%
Heat pump clothes dryer
7%
6%
35%
30%
22%
28.1 Heat
Pump Water Heater Crosstabs
Gender
Response
Male
Female
Very unfavorable
9%
7%
Somewhat unfavorable
6%
5%
Neither favorable nor unfavorable
33%
32%
Somewhat favorable
30%
34%
Very favorable
22%
22%
Age
Response
18-29
30-49
50-64
65+
Very unfavorable
8%
6%
9%
10%
Somewhat unfavorable
2%
7%
7%
8%
Neither favorable nor unfavorable
30%
33%
37%
33%
Somewhat favorable
38%
29%
31%
30%
Very favorable
21%
26%
16%
19%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unfavorable
10%
6%
5%
9%
Somewhat unfavorable
5%
6%
7%
5%
Neither favorable nor unfavorable
34%
35%
33%
28%
Somewhat favorable
32%
33%
33%
30%
Very favorable
19%
20%
23%
29%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unfavorable
11%
6%
7%
Somewhat unfavorable
5%
8%
5%
Neither favorable nor unfavorable
36%
39%
26%
Somewhat favorable
31%
28%
36%
Very favorable
17%
20%
27%
Rent or Own
Property
Response
Rent
Own
Very unfavorable
9%
7%
Somewhat unfavorable
5%
6%
Neither favorable nor unfavorable
35%
32%
Somewhat favorable
31%
32%
Very favorable
20%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unfavorable
9%
5%
7%
8%
Somewhat unfavorable
5%
6%
7%
4%
Neither favorable nor unfavorable
34%
40%
32%
30%
Somewhat favorable
30%
21%
33%
35%
Very favorable
22%
28%
21%
24%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unfavorable
7%
9%
Somewhat unfavorable
7%
5%
Neither favorable nor unfavorable
32%
34%
Somewhat favorable
33%
31%
Very favorable
21%
21%
28.2
Induction Stove Crosstabs
Gender
Response
Male
Female
Very unfavorable
10%
8%
Somewhat unfavorable
10%
7%
Neither favorable nor unfavorable
25%
29%
Somewhat favorable
29%
28%
Very favorable
26%
28%
Age
Response
18-29
30-49
50-64
65+
Very unfavorable
7%
8%
11%
11%
Somewhat unfavorable
4%
10%
9%
12%
Neither favorable nor unfavorable
27%
25%
31%
29%
Somewhat favorable
32%
26%
30%
27%
Very favorable
30%
32%
19%
20%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unfavorable
9%
7%
8%
11%
Somewhat unfavorable
6%
8%
13%
9%
Neither favorable nor unfavorable
30%
28%
27%
22%
Somewhat favorable
28%
31%
29%
25%
Very favorable
27%
25%
22%
33%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unfavorable
11%
9%
8%
Somewhat unfavorable
7%
11%
9%
Neither favorable nor unfavorable
28%
34%
22%
Somewhat favorable
30%
24%
31%
Very favorable
25%
23%
30%
Rent or Own
Property
Response
Rent
Own
Very unfavorable
8%
10%
Somewhat unfavorable
7%
10%
Neither favorable nor unfavorable
29%
27%
Somewhat favorable
27%
30%
Very favorable
30%
23%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unfavorable
9%
4%
8%
9%
Somewhat unfavorable
9%
13%
9%
5%
Neither favorable nor unfavorable
27%
33%
26%
29%
Somewhat favorable
28%
27%
31%
29%
Very favorable
27%
23%
27%
28%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unfavorable
8%
10%
Somewhat unfavorable
9%
9%
Neither favorable nor unfavorable
26%
29%
Somewhat favorable
31%
27%
Very favorable
27%
26%
28.3
Central Heat Pump (Hvac) Crosstabs
Gender
Response
Male
Female
Very unfavorable
6%
6%
Somewhat unfavorable
7%
6%
Neither favorable nor unfavorable
32%
32%
Somewhat favorable
31%
30%
Very favorable
25%
26%
Age
Response
18-29
30-49
50-64
65+
Very unfavorable
4%
6%
7%
9%
Somewhat unfavorable
4%
6%
6%
10%
Neither favorable nor unfavorable
27%
33%
38%
33%
Somewhat favorable
35%
27%
31%
30%
Very favorable
30%
29%
18%
19%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unfavorable
7%
4%
5%
7%
Somewhat unfavorable
7%
6%
3%
6%
Neither favorable nor unfavorable
40%
31%
25%
26%
Somewhat favorable
25%
32%
41%
29%
Very favorable
21%
26%
25%
31%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unfavorable
8%
5%
6%
Somewhat unfavorable
6%
7%
6%
Neither favorable nor unfavorable
39%
37%
23%
Somewhat favorable
26%
29%
36%
Very favorable
22%
23%
29%
Rent or Own
Property
Response
Rent
Own
Very unfavorable
7%
6%
Somewhat unfavorable
6%
6%
Neither favorable nor unfavorable
34%
32%
Somewhat favorable
28%
32%
Very favorable
25%
24%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unfavorable
7%
8%
4%
5%
Somewhat unfavorable
6%
6%
7%
4%
Neither favorable nor unfavorable
31%
38%
33%
30%
Somewhat favorable
32%
26%
28%
34%
Very favorable
24%
22%
28%
27%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unfavorable
4%
8%
Somewhat unfavorable
7%
5%
Neither favorable nor unfavorable
33%
33%
Somewhat favorable
28%
31%
Very favorable
28%
23%
28.4
Mini-Split Or “Ductless” Heat Pump (Hvac) Crosstabs
Gender
Response
Male
Female
Very unfavorable
6%
6%
Somewhat unfavorable
7%
7%
Neither favorable nor unfavorable
37%
37%
Somewhat favorable
28%
29%
Very favorable
22%
20%
Age
Response
18-29
30-49
50-64
65+
Very unfavorable
6%
6%
6%
8%
Somewhat unfavorable
5%
7%
6%
9%
Neither favorable nor unfavorable
36%
33%
43%
40%
Somewhat favorable
31%
28%
28%
27%
Very favorable
22%
25%
17%
16%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unfavorable
8%
5%
4%
7%
Somewhat unfavorable
7%
6%
8%
7%
Neither favorable nor unfavorable
39%
39%
37%
29%
Somewhat favorable
28%
29%
29%
29%
Very favorable
18%
20%
22%
29%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unfavorable
8%
6%
5%
Somewhat unfavorable
6%
8%
6%
Neither favorable nor unfavorable
41%
41%
31%
Somewhat favorable
27%
26%
32%
Very favorable
18%
19%
26%
Rent or Own
Property
Response
Rent
Own
Very unfavorable
8%
6%
Somewhat unfavorable
6%
8%
Neither favorable nor unfavorable
39%
36%
Somewhat favorable
28%
29%
Very favorable
20%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unfavorable
6%
9%
7%
6%
Somewhat unfavorable
7%
8%
5%
6%
Neither favorable nor unfavorable
37%
39%
37%
37%
Somewhat favorable
28%
23%
30%
29%
Very favorable
21%
21%
22%
23%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unfavorable
7%
7%
Somewhat unfavorable
5%
7%
Neither favorable nor unfavorable
37%
38%
Somewhat favorable
30%
28%
Very favorable
22%
20%
28.5 Heat
Pump Clothes Dryer Crosstabs
Gender
Response
Male
Female
Very unfavorable
8%
6%
Somewhat unfavorable
8%
4%
Neither favorable nor unfavorable
33%
35%
Somewhat favorable
29%
31%
Very favorable
22%
24%
Age
Response
18-29
30-49
50-64
65+
Very unfavorable
6%
6%
7%
11%
Somewhat unfavorable
1%
6%
9%
9%
Neither favorable nor unfavorable
34%
33%
37%
34%
Somewhat favorable
36%
28%
28%
28%
Very favorable
23%
27%
19%
18%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Very unfavorable
8%
5%
8%
8%
Somewhat unfavorable
4%
7%
7%
5%
Neither favorable nor unfavorable
41%
34%
30%
28%
Somewhat favorable
27%
32%
32%
31%
Very favorable
20%
23%
23%
28%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very unfavorable
9%
6%
7%
Somewhat unfavorable
5%
9%
5%
Neither favorable nor unfavorable
39%
37%
27%
Somewhat favorable
29%
26%
34%
Very favorable
19%
22%
27%
Rent or Own
Property
Response
Rent
Own
Very unfavorable
7%
8%
Somewhat unfavorable
6%
7%
Neither favorable nor unfavorable
37%
33%
Somewhat favorable
29%
31%
Very favorable
22%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Very unfavorable
8%
4%
5%
7%
Somewhat unfavorable
5%
12%
6%
4%
Neither favorable nor unfavorable
36%
34%
34%
30%
Somewhat favorable
29%
29%
31%
32%
Very favorable
22%
21%
24%
26%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Very unfavorable
5%
8%
Somewhat unfavorable
6%
6%
Neither favorable nor unfavorable
34%
35%
Somewhat favorable
31%
29%
Very favorable
24%
22%
29 Reasons for Being
Likely to Choose the Following Appliances
29.1 Heat Pump Water
Heater
What are the reasons that you would be likely choose a heat pump
water heater? Please choose up to three. (N = 2,014)
Item
Selected
Uses less energy
46%
Cost savings on annual energy bills
43%
Impact on the environment
32%
Heats or cools more quickly
26%
Has a longer lifetime
19%
Is more reliable
17%
System/appliance performance
16%
Availability of discounts/rebates/incentives
15%
Less expensive to have system installed
11%
Equipment/Appliance is less expensive to purchase
10%
Recommendation from friends or family
10%
Easier to fix
8%
Recommendation from a contractor or professional
8%
Previous experience
6%
Other (please specify)
1%
29.1.1
Crosstabs
Gender
Response
Male
Female
Uses less energy
47%
45%
Cost savings on annual energy bills
43%
43%
Impact on the environment
31%
33%
Heats or cools more quickly
22%
29%
Has a longer lifetime
20%
18%
System/appliance performance
17%
15%
Is more reliable
17%
17%
Availability of discounts/rebates/incentives
16%
14%
Recommendation from friends or family
11%
9%
Equipment/Appliance is less expensive to purchase
11%
10%
Easier to fix
10%
6%
Recommendation from a contractor or professional
9%
7%
Less expensive to have system installed
8%
13%
Previous experience
6%
6%
Other (please specify)
2%
0%
Age
Response
18-29
30-49
50-64
65+
Uses less energy
47%
44%
48%
49%
Cost savings on annual energy bills
46%
37%
44%
50%
Impact on the environment
35%
28%
32%
38%
Heats or cools more quickly
24%
26%
26%
28%
Is more reliable
19%
22%
12%
10%
Has a longer lifetime
18%
24%
16%
12%
System/appliance performance
17%
13%
18%
17%
Recommendation from friends or family
16%
6%
11%
8%
Less expensive to have system installed
15%
10%
9%
10%
Previous experience
9%
6%
6%
3%
Easier to fix
8%
15%
3%
1%
Availability of discounts/rebates/incentives
8%
10%
23%
23%
Equipment/Appliance is less expensive to purchase
7%
10%
12%
13%
Recommendation from a contractor or professional
6%
9%
8%
8%
Other (please specify)
2%
0%
1%
1%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Uses less energy
49%
43%
54%
49%
Cost savings on annual energy bills
34%
48%
52%
38%
Heats or cools more quickly
32%
26%
26%
20%
Impact on the environment
29%
30%
45%
39%
Is more reliable
24%
19%
9%
13%
System/appliance performance
20%
12%
15%
18%
Has a longer lifetime
16%
23%
14%
17%
Recommendation from friends or family
13%
9%
5%
12%
Less expensive to have system installed
10%
9%
9%
14%
Availability of discounts/rebates/incentives
9%
15%
15%
20%
Previous experience
8%
5%
5%
6%
Recommendation from a contractor or professional
8%
11%
4%
8%
Easier to fix
7%
8%
9%
4%
Equipment/Appliance is less expensive to purchase
4%
12%
13%
12%
Other (please specify)
1%
1%
3%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Uses less energy
44%
52%
45%
Cost savings on annual energy bills
35%
45%
48%
Heats or cools more quickly
30%
30%
19%
Is more reliable
25%
9%
16%
Has a longer lifetime
20%
15%
21%
System/appliance performance
17%
14%
16%
Impact on the environment
17%
38%
41%
Recommendation from friends or family
13%
9%
9%
Less expensive to have system installed
9%
9%
13%
Previous experience
9%
5%
5%
Easier to fix
9%
9%
7%
Availability of discounts/rebates/incentives
7%
16%
20%
Equipment/Appliance is less expensive to purchase
7%
10%
12%
Recommendation from a contractor or professional
7%
8%
9%
Other (please specify)
0%
2%
1%
Rent or Own
Property
Response
Rent
Own
Cost savings on annual energy bills
42%
44%
Uses less energy
41%
51%
Impact on the environment
34%
32%
Heats or cools more quickly
26%
25%
Is more reliable
19%
15%
Has a longer lifetime
17%
21%
System/appliance performance
16%
16%
Less expensive to have system installed
13%
9%
Recommendation from friends or family
12%
9%
Easier to fix
10%
7%
Availability of discounts/rebates/incentives
9%
19%
Equipment/Appliance is less expensive to purchase
9%
11%
Previous experience
7%
5%
Recommendation from a contractor or professional
7%
9%
Other (please specify)
1%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Uses less energy
47%
38%
45%
48%
Cost savings on annual energy bills
44%
36%
38%
54%
Impact on the environment
37%
19%
26%
39%
Heats or cools more quickly
25%
30%
31%
16%
System/appliance performance
19%
26%
15%
9%
Availability of discounts/rebates/incentives
17%
9%
8%
21%
Has a longer lifetime
17%
25%
20%
19%
Is more reliable
14%
13%
22%
16%
Equipment/Appliance is less expensive to purchase
12%
4%
6%
14%
Less expensive to have system installed
11%
17%
8%
14%
Recommendation from friends or family
9%
12%
14%
7%
Recommendation from a contractor or professional
8%
16%
9%
5%
Easier to fix
7%
14%
9%
8%
Previous experience
6%
9%
7%
5%
Other (please specify)
2%
1%
0%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Uses less energy
45%
47%
Cost savings on annual energy bills
38%
46%
Heats or cools more quickly
31%
23%
Impact on the environment
26%
36%
Is more reliable
22%
14%
Has a longer lifetime
20%
18%
System/appliance performance
15%
16%
Recommendation from friends or family
14%
8%
Easier to fix
9%
7%
Recommendation from a contractor or professional
9%
7%
Less expensive to have system installed
8%
12%
Availability of discounts/rebates/incentives
8%
18%
Previous experience
7%
6%
Equipment/Appliance is less expensive to purchase
6%
12%
Other (please specify)
0%
2%
29.2 Induction Stove
What are the reasons that you would be likely choose a induction
stove? Please choose up to three. (N = 2,014)
Item
Selected
Uses less energy
38%
Heats or cools more quickly
34%
Cost savings on annual energy bills
33%
Impact on the environment
30%
System/appliance performance
21%
Is more reliable
19%
Has a longer lifetime
18%
Availability of discounts/rebates/incentives
12%
Previous experience
12%
Equipment/Appliance is less expensive to purchase
11%
Less expensive to have system installed
10%
Recommendation from friends or family
10%
Easier to fix
8%
Recommendation from a contractor or professional
6%
Other (please specify)
3%
29.2.1
Crosstabs
Gender
Response
Male
Female
Uses less energy
40%
36%
Cost savings on annual energy bills
31%
34%
Impact on the environment
31%
29%
Heats or cools more quickly
30%
36%
System/appliance performance
24%
18%
Has a longer lifetime
19%
18%
Is more reliable
17%
22%
Equipment/Appliance is less expensive to purchase
14%
8%
Availability of discounts/rebates/incentives
12%
12%
Previous experience
11%
13%
Less expensive to have system installed
10%
10%
Recommendation from friends or family
10%
10%
Easier to fix
10%
6%
Recommendation from a contractor or professional
6%
7%
Other (please specify)
2%
2%
Age
Response
18-29
30-49
50-64
65+
Cost savings on annual energy bills
35%
29%
37%
35%
Uses less energy
30%
38%
44%
44%
Impact on the environment
28%
29%
28%
35%
Heats or cools more quickly
27%
29%
42%
45%
Is more reliable
27%
20%
16%
13%
Has a longer lifetime
22%
21%
12%
14%
Previous experience
21%
10%
7%
8%
System/appliance performance
17%
17%
27%
28%
Less expensive to have system installed
16%
11%
5%
8%
Recommendation from friends or family
14%
6%
9%
13%
Availability of discounts/rebates/incentives
12%
11%
16%
11%
Equipment/Appliance is less expensive to purchase
9%
11%
16%
7%
Easier to fix
8%
12%
3%
3%
Recommendation from a contractor or professional
5%
6%
8%
8%
Other (please specify)
1%
4%
3%
2%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Uses less energy
39%
38%
37%
41%
Heats or cools more quickly
37%
31%
44%
28%
Cost savings on annual energy bills
32%
39%
29%
29%
Impact on the environment
28%
26%
31%
41%
Is more reliable
21%
18%
19%
13%
System/appliance performance
20%
18%
22%
24%
Has a longer lifetime
20%
20%
12%
13%
Availability of discounts/rebates/incentives
14%
13%
12%
13%
Less expensive to have system installed
11%
14%
10%
6%
Recommendation from friends or family
11%
8%
12%
11%
Previous experience
9%
10%
17%
12%
Easier to fix
9%
8%
8%
5%
Equipment/Appliance is less expensive to purchase
5%
14%
13%
14%
Recommendation from a contractor or professional
4%
9%
2%
7%
Other (please specify)
2%
3%
5%
3%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Heats or cools more quickly
35%
38%
28%
Uses less energy
34%
38%
43%
Cost savings on annual energy bills
28%
33%
39%
Has a longer lifetime
27%
14%
13%
Is more reliable
24%
18%
15%
Impact on the environment
23%
29%
37%
System/appliance performance
19%
23%
21%
Previous experience
12%
11%
12%
Easier to fix
11%
4%
7%
Less expensive to have system installed
11%
9%
11%
Availability of discounts/rebates/incentives
10%
12%
15%
Recommendation from friends or family
9%
9%
11%
Equipment/Appliance is less expensive to purchase
7%
10%
15%
Recommendation from a contractor or professional
5%
8%
7%
Other (please specify)
2%
3%
4%
Rent or Own
Property
Response
Rent
Own
Uses less energy
37%
39%
Heats or cools more quickly
34%
34%
Cost savings on annual energy bills
33%
33%
Impact on the environment
29%
31%
Is more reliable
23%
16%
System/appliance performance
20%
22%
Has a longer lifetime
18%
19%
Previous experience
12%
11%
Recommendation from friends or family
11%
9%
Less expensive to have system installed
11%
10%
Availability of discounts/rebates/incentives
11%
14%
Easier to fix
8%
7%
Equipment/Appliance is less expensive to purchase
7%
15%
Recommendation from a contractor or professional
6%
7%
Other (please specify)
2%
3%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Heats or cools more quickly
42%
20%
30%
25%
Uses less energy
40%
31%
35%
41%
Cost savings on annual energy bills
34%
22%
29%
42%
Impact on the environment
31%
12%
28%
37%
System/appliance performance
21%
39%
19%
20%
Is more reliable
17%
30%
22%
17%
Has a longer lifetime
15%
40%
20%
18%
Equipment/Appliance is less expensive to purchase
14%
11%
8%
11%
Availability of discounts/rebates/incentives
13%
21%
9%
15%
Previous experience
10%
11%
12%
15%
Recommendation from friends or family
10%
10%
9%
10%
Less expensive to have system installed
8%
8%
15%
8%
Easier to fix
8%
17%
9%
4%
Recommendation from a contractor or professional
7%
6%
8%
4%
Other (please specify)
3%
2%
5%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Uses less energy
35%
40%
Heats or cools more quickly
30%
36%
Cost savings on annual energy bills
29%
36%
Impact on the environment
28%
31%
Is more reliable
22%
18%
Has a longer lifetime
20%
18%
System/appliance performance
19%
22%
Less expensive to have system installed
15%
8%
Previous experience
12%
11%
Recommendation from friends or family
9%
10%
Easier to fix
9%
7%
Availability of discounts/rebates/incentives
9%
14%
Equipment/Appliance is less expensive to purchase
8%
12%
Recommendation from a contractor or professional
8%
6%
Other (please specify)
2%
3%
29.3 Central Heat Pump
(HVAC)
What are the reasons that you would be likely choose a central heat
pump (HVAC)? Please choose up to three. (N = 2,014)
Item
Selected
Cost savings on annual energy bills
41%
Uses less energy
40%
Impact on the environment
27%
Heats or cools more quickly
26%
Has a longer lifetime
21%
System/appliance performance
21%
Is more reliable
19%
Availability of discounts/rebates/incentives
13%
Less expensive to have system installed
12%
Equipment/Appliance is less expensive to purchase
12%
Recommendation from friends or family
11%
Previous experience
10%
Recommendation from a contractor or professional
10%
Easier to fix
8%
Other (please specify)
1%
29.3.1
Crosstabs
Gender
Response
Male
Female
Uses less energy
41%
38%
Cost savings on annual energy bills
41%
40%
Impact on the environment
27%
28%
System/appliance performance
23%
19%
Heats or cools more quickly
22%
30%
Has a longer lifetime
20%
21%
Is more reliable
18%
19%
Less expensive to have system installed
16%
9%
Equipment/Appliance is less expensive to purchase
15%
9%
Availability of discounts/rebates/incentives
13%
14%
Recommendation from friends or family
10%
11%
Recommendation from a contractor or professional
9%
11%
Previous experience
8%
12%
Easier to fix
7%
8%
Other (please specify)
1%
1%
Age
Response
18-29
30-49
50-64
65+
Uses less energy
38%
33%
45%
49%
Cost savings on annual energy bills
37%
38%
45%
49%
Impact on the environment
31%
20%
29%
35%
Has a longer lifetime
25%
23%
17%
14%
Is more reliable
20%
22%
17%
13%
Heats or cools more quickly
18%
27%
32%
30%
Recommendation from a contractor or professional
18%
7%
4%
11%
System/appliance performance
17%
21%
25%
19%
Recommendation from friends or family
15%
8%
12%
9%
Less expensive to have system installed
15%
12%
14%
7%
Equipment/Appliance is less expensive to purchase
14%
14%
10%
9%
Previous experience
14%
11%
7%
7%
Easier to fix
10%
10%
3%
4%
Availability of discounts/rebates/incentives
7%
14%
13%
21%
Other (please specify)
1%
1%
3%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Cost savings on annual energy bills
36%
44%
38%
47%
Uses less energy
34%
43%
34%
37%
Heats or cools more quickly
27%
32%
21%
19%
Impact on the environment
23%
26%
29%
36%
Has a longer lifetime
22%
17%
24%
22%
Is more reliable
22%
20%
17%
15%
System/appliance performance
18%
19%
25%
23%
Easier to fix
15%
7%
4%
3%
Recommendation from a contractor or professional
13%
8%
9%
8%
Less expensive to have system installed
13%
10%
15%
12%
Availability of discounts/rebates/incentives
13%
12%
13%
19%
Equipment/Appliance is less expensive to purchase
11%
11%
19%
12%
Previous experience
10%
13%
11%
5%
Recommendation from friends or family
7%
13%
12%
14%
Other (please specify)
1%
1%
1%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Uses less energy
40%
38%
40%
Cost savings on annual energy bills
35%
42%
45%
Heats or cools more quickly
33%
25%
21%
Has a longer lifetime
23%
17%
21%
Is more reliable
21%
20%
18%
Impact on the environment
17%
30%
34%
System/appliance performance
16%
25%
21%
Less expensive to have system installed
15%
10%
12%
Equipment/Appliance is less expensive to purchase
12%
9%
15%
Previous experience
11%
11%
8%
Recommendation from a contractor or professional
11%
9%
9%
Recommendation from friends or family
11%
10%
12%
Easier to fix
10%
7%
5%
Availability of discounts/rebates/incentives
8%
13%
18%
Other (please specify)
1%
1%
1%
Rent or Own
Property
Response
Rent
Own
Cost savings on annual energy bills
39%
42%
Uses less energy
36%
42%
Heats or cools more quickly
29%
24%
Impact on the environment
26%
28%
Is more reliable
24%
15%
System/appliance performance
20%
21%
Has a longer lifetime
19%
21%
Less expensive to have system installed
13%
12%
Equipment/Appliance is less expensive to purchase
11%
13%
Recommendation from a contractor or professional
11%
9%
Recommendation from friends or family
10%
11%
Previous experience
10%
11%
Easier to fix
9%
6%
Availability of discounts/rebates/incentives
8%
18%
Other (please specify)
0%
2%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Uses less energy
44%
45%
32%
44%
Cost savings on annual energy bills
40%
18%
42%
43%
Impact on the environment
33%
11%
19%
36%
Heats or cools more quickly
23%
21%
33%
21%
System/appliance performance
20%
20%
22%
17%
Has a longer lifetime
18%
11%
23%
22%
Availability of discounts/rebates/incentives
16%
17%
8%
15%
Is more reliable
15%
28%
22%
18%
Equipment/Appliance is less expensive to purchase
13%
32%
8%
14%
Less expensive to have system installed
11%
13%
16%
10%
Recommendation from a contractor or professional
9%
12%
11%
7%
Previous experience
9%
13%
13%
8%
Easier to fix
8%
20%
8%
4%
Recommendation from friends or family
8%
11%
14%
12%
Other (please specify)
2%
1%
0%
0%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Cost savings on annual energy bills
42%
40%
Heats or cools more quickly
33%
22%
Uses less energy
32%
43%
Has a longer lifetime
23%
19%
System/appliance performance
22%
20%
Is more reliable
22%
18%
Impact on the environment
19%
32%
Less expensive to have system installed
16%
11%
Recommendation from friends or family
14%
9%
Previous experience
13%
9%
Recommendation from a contractor or professional
11%
9%
Availability of discounts/rebates/incentives
8%
15%
Equipment/Appliance is less expensive to purchase
8%
14%
Easier to fix
8%
8%
Other (please specify)
0%
1%
29.4 Mini-split or
“Ductless” Heat Pump (HVAC)
What are the reasons that you would be likely choose a mini-split or
“ductless” heat pump (HVAC)? Please choose up to three. (N = 2,014)
Item
Selected
Cost savings on annual energy bills
40%
Uses less energy
36%
Impact on the environment
29%
Heats or cools more quickly
28%
System/appliance performance
20%
Is more reliable
17%
Less expensive to have system installed
17%
Has a longer lifetime
15%
Availability of discounts/rebates/incentives
14%
Equipment/Appliance is less expensive to purchase
14%
Recommendation from a contractor or professional
11%
Recommendation from friends or family
11%
Easier to fix
10%
Previous experience
8%
Other (please specify)
1%
29.4.1
Crosstabs
Gender
Response
Male
Female
Cost savings on annual energy bills
40%
42%
Uses less energy
34%
39%
Impact on the environment
29%
28%
Heats or cools more quickly
27%
29%
System/appliance performance
23%
17%
Is more reliable
17%
16%
Less expensive to have system installed
16%
18%
Equipment/Appliance is less expensive to purchase
16%
11%
Has a longer lifetime
15%
14%
Availability of discounts/rebates/incentives
13%
16%
Recommendation from friends or family
12%
10%
Recommendation from a contractor or professional
11%
11%
Easier to fix
10%
10%
Previous experience
7%
8%
Other (please specify)
1%
1%
Age
Response
18-29
30-49
50-64
65+
Uses less energy
38%
28%
39%
48%
Impact on the environment
33%
25%
24%
39%
Cost savings on annual energy bills
33%
37%
47%
50%
System/appliance performance
25%
18%
20%
17%
Recommendation from friends or family
20%
9%
4%
11%
Is more reliable
20%
19%
15%
11%
Less expensive to have system installed
19%
16%
18%
14%
Has a longer lifetime
16%
15%
17%
9%
Equipment/Appliance is less expensive to purchase
15%
12%
15%
13%
Recommendation from a contractor or professional
15%
11%
7%
10%
Easier to fix
14%
13%
7%
4%
Previous experience
12%
7%
5%
7%
Heats or cools more quickly
10%
34%
37%
26%
Availability of discounts/rebates/incentives
10%
15%
17%
15%
Other (please specify)
0%
3%
3%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Uses less energy
35%
40%
37%
34%
Cost savings on annual energy bills
33%
45%
41%
38%
Impact on the environment
24%
26%
33%
35%
Heats or cools more quickly
24%
29%
35%
22%
System/appliance performance
24%
16%
26%
21%
Is more reliable
20%
17%
13%
12%
Has a longer lifetime
16%
15%
11%
16%
Less expensive to have system installed
16%
17%
15%
13%
Easier to fix
14%
13%
4%
7%
Recommendation from a contractor or professional
13%
11%
9%
9%
Previous experience
13%
5%
9%
6%
Recommendation from friends or family
13%
9%
15%
12%
Availability of discounts/rebates/incentives
11%
15%
13%
21%
Equipment/Appliance is less expensive to purchase
10%
15%
17%
16%
Other (please specify)
2%
1%
1%
2%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Cost savings on annual energy bills
37%
45%
40%
Heats or cools more quickly
35%
28%
21%
Uses less energy
26%
43%
41%
System/appliance performance
22%
21%
17%
Is more reliable
20%
14%
16%
Impact on the environment
20%
31%
36%
Easier to fix
16%
8%
7%
Has a longer lifetime
15%
11%
16%
Recommendation from a contractor or professional
14%
8%
10%
Less expensive to have system installed
12%
21%
18%
Recommendation from friends or family
11%
9%
12%
Previous experience
9%
5%
9%
Availability of discounts/rebates/incentives
8%
18%
17%
Equipment/Appliance is less expensive to purchase
7%
16%
17%
Other (please specify)
1%
1%
2%
Rent or Own
Property
Response
Rent
Own
Cost savings on annual energy bills
37%
43%
Uses less energy
34%
38%
Heats or cools more quickly
31%
25%
Impact on the environment
31%
28%
System/appliance performance
18%
21%
Is more reliable
18%
16%
Has a longer lifetime
18%
12%
Less expensive to have system installed
15%
18%
Recommendation from a contractor or professional
12%
10%
Availability of discounts/rebates/incentives
11%
17%
Recommendation from friends or family
10%
11%
Equipment/Appliance is less expensive to purchase
10%
17%
Easier to fix
9%
11%
Previous experience
8%
8%
Other (please specify)
1%
2%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Uses less energy
40%
34%
34%
33%
Cost savings on annual energy bills
37%
37%
40%
52%
Impact on the environment
33%
13%
23%
35%
Heats or cools more quickly
26%
21%
33%
22%
System/appliance performance
20%
16%
22%
15%
Less expensive to have system installed
18%
21%
17%
13%
Equipment/Appliance is less expensive to purchase
17%
13%
8%
14%
Is more reliable
15%
31%
17%
17%
Has a longer lifetime
14%
10%
16%
13%
Availability of discounts/rebates/incentives
14%
8%
10%
25%
Recommendation from a contractor or professional
10%
7%
13%
11%
Recommendation from friends or family
7%
30%
12%
11%
Previous experience
7%
16%
9%
5%
Easier to fix
7%
25%
15%
5%
Other (please specify)
3%
1%
0%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Cost savings on annual energy bills
40%
41%
Uses less energy
34%
37%
Heats or cools more quickly
33%
25%
Impact on the environment
23%
32%
System/appliance performance
22%
19%
Less expensive to have system installed
17%
17%
Is more reliable
17%
17%
Has a longer lifetime
16%
14%
Easier to fix
15%
7%
Recommendation from a contractor or professional
13%
10%
Recommendation from friends or family
12%
10%
Availability of discounts/rebates/incentives
10%
17%
Previous experience
9%
7%
Equipment/Appliance is less expensive to purchase
8%
16%
Other (please specify)
0%
2%
29.5 Heat Pump Clothes
Dryer
What are the reasons that you would be likely choose a heat pump
clothes dryer? Please choose up to three. (N = 2,014)
Item
Selected
Uses less energy
46%
Cost savings on annual energy bills
42%
Impact on the environment
30%
Heats or cools more quickly
22%
System/appliance performance
21%
Is more reliable
17%
Has a longer lifetime
16%
Availability of discounts/rebates/incentives
14%
Equipment/Appliance is less expensive to purchase
11%
Recommendation from friends or family
10%
Less expensive to have system installed
10%
Recommendation from a contractor or professional
10%
Easier to fix
8%
Previous experience
7%
Other (please specify)
1%
29.5.1
Crosstabs
Gender
Response
Male
Female
Uses less energy
49%
43%
Cost savings on annual energy bills
40%
44%
Impact on the environment
31%
31%
System/appliance performance
21%
21%
Heats or cools more quickly
21%
24%
Is more reliable
16%
19%
Availability of discounts/rebates/incentives
16%
13%
Has a longer lifetime
15%
16%
Less expensive to have system installed
14%
6%
Equipment/Appliance is less expensive to purchase
13%
9%
Recommendation from friends or family
13%
8%
Recommendation from a contractor or professional
10%
10%
Easier to fix
7%
9%
Previous experience
5%
8%
Other (please specify)
1%
1%
Age
Response
18-29
30-49
50-64
65+
Cost savings on annual energy bills
47%
38%
41%
47%
Uses less energy
45%
40%
48%
57%
Impact on the environment
30%
26%
35%
35%
Is more reliable
22%
17%
19%
10%
Has a longer lifetime
19%
19%
13%
10%
Recommendation from friends or family
17%
7%
9%
8%
Heats or cools more quickly
16%
22%
26%
25%
Previous experience
13%
7%
3%
1%
Less expensive to have system installed
13%
8%
13%
6%
System/appliance performance
12%
20%
26%
26%
Recommendation from a contractor or professional
11%
11%
7%
9%
Availability of discounts/rebates/incentives
10%
14%
16%
18%
Easier to fix
8%
12%
4%
3%
Equipment/Appliance is less expensive to purchase
7%
15%
9%
11%
Other (please specify)
0%
2%
1%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
Uses less energy
50%
44%
42%
51%
Cost savings on annual energy bills
35%
49%
41%
39%
Heats or cools more quickly
27%
22%
22%
15%
Impact on the environment
26%
27%
40%
35%
Is more reliable
20%
17%
19%
17%
Has a longer lifetime
19%
14%
19%
13%
System/appliance performance
15%
23%
25%
18%
Less expensive to have system installed
11%
9%
3%
9%
Availability of discounts/rebates/incentives
10%
12%
17%
21%
Easier to fix
10%
11%
6%
2%
Recommendation from friends or family
9%
8%
11%
12%
Equipment/Appliance is less expensive to purchase
9%
13%
10%
10%
Recommendation from a contractor or professional
7%
11%
14%
8%
Previous experience
5%
10%
5%
6%
Other (please specify)
1%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Uses less energy
50%
41%
47%
Cost savings on annual energy bills
32%
46%
49%
Heats or cools more quickly
29%
24%
15%
Is more reliable
23%
16%
14%
Impact on the environment
22%
34%
36%
Has a longer lifetime
18%
13%
16%
System/appliance performance
14%
24%
23%
Easier to fix
12%
6%
6%
Equipment/Appliance is less expensive to purchase
11%
9%
12%
Less expensive to have system installed
11%
11%
9%
Recommendation from a contractor or professional
10%
8%
11%
Availability of discounts/rebates/incentives
9%
14%
19%
Recommendation from friends or family
8%
9%
12%
Previous experience
6%
6%
8%
Other (please specify)
1%
1%
1%
Rent or Own
Property
Response
Rent
Own
Uses less energy
45%
47%
Cost savings on annual energy bills
38%
46%
Impact on the environment
29%
32%
Heats or cools more quickly
25%
20%
Is more reliable
20%
15%
System/appliance performance
19%
22%
Has a longer lifetime
14%
18%
Equipment/Appliance is less expensive to purchase
13%
9%
Recommendation from a contractor or professional
10%
9%
Less expensive to have system installed
10%
10%
Availability of discounts/rebates/incentives
9%
19%
Recommendation from friends or family
9%
11%
Easier to fix
9%
7%
Previous experience
7%
6%
Other (please specify)
0%
1%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Uses less energy
51%
48%
42%
42%
Cost savings on annual energy bills
46%
38%
37%
45%
Impact on the environment
31%
11%
31%
34%
Heats or cools more quickly
25%
26%
26%
10%
System/appliance performance
21%
26%
19%
19%
Is more reliable
15%
30%
21%
14%
Has a longer lifetime
14%
37%
15%
17%
Availability of discounts/rebates/incentives
14%
13%
13%
16%
Recommendation from friends or family
13%
7%
6%
13%
Recommendation from a contractor or professional
10%
8%
8%
13%
Equipment/Appliance is less expensive to purchase
9%
8%
10%
17%
Less expensive to have system installed
8%
7%
13%
9%
Previous experience
5%
2%
9%
7%
Easier to fix
5%
11%
11%
7%
Other (please specify)
1%
1%
1%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Uses less energy
42%
48%
Cost savings on annual energy bills
37%
45%
Impact on the environment
31%
30%
Heats or cools more quickly
26%
20%
Is more reliable
21%
15%
System/appliance performance
19%
22%
Has a longer lifetime
15%
17%
Less expensive to have system installed
13%
8%
Availability of discounts/rebates/incentives
13%
15%
Easier to fix
11%
6%
Equipment/Appliance is less expensive to purchase
10%
11%
Previous experience
9%
5%
Recommendation from a contractor or professional
8%
11%
Recommendation from friends or family
6%
12%
Other (please specify)
1%
1%
30 Reasons for Being
Unlikely to Choose the Following Appliances
30.1 Heat Pump Water
Heater
30.2 Induction Stove
30.3 Central Heat Pump
(HVAC)
30.4 Mini-split or
“Ductless” Heat Pump (HVAC)
30.5 Heat Pump Clothes
Dryer
31 Unconvincing Reasons
to Switch to an Electric Appliance or System
Assuming these are true, please select the ones you think are not
convincing reasons to switch to an appliance or system that uses
electric technology. (N = 1,828)
Item
Selected
Electric appliances are the way of the future and I want a modern home
29%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
27%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
26%
It would save me money over time
24%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
23%
Electric-powered systems create less air pollution and are better for my
family’s health
22%
I have had great experiences with electric-powered systems and
appliances
22%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
21%
It is easier to fix or service electric-powered systems and appliances
21%
Electric-powered systems and appliances come highly recommended from
friends and family
20%
Electric systems and appliances last longer compared to gas-powered ones
20%
Electric-powered systems and appliances come highly recommended from
energy experts
20%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
20%
I can receive a rebate for the purchase of an electric-powered system or
appliance
19%
Electric-powered systems and appliances are more reliable
19%
Electric powered systems and appliances use less energy
19%
31.1
Crosstabs
Gender
Response
Male
Female
Electric appliances are the way of the future and I want a modern home
31%
27%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
29%
27%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
28%
23%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
28%
18%
Electric-powered systems create less air pollution and are better for my
family’s health
26%
20%
I have had great experiences with electric-powered systems and
appliances
26%
20%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
25%
16%
Electric-powered systems and appliances come highly recommended from
energy experts
24%
16%
Electric systems and appliances last longer compared to gas-powered ones
23%
17%
Electric-powered systems and appliances come highly recommended from
friends and family
23%
18%
It is easier to fix or service electric-powered systems and appliances
23%
19%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
22%
19%
It would save me money over time
22%
28%
Electric-powered systems and appliances are more reliable
21%
19%
I can receive a rebate for the purchase of an electric-powered system or
appliance
21%
17%
Electric powered systems and appliances use less energy
20%
18%
Age
Response
18-29
30-49
50-64
65+
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
34%
21%
28%
30%
Electric appliances are the way of the future and I want a modern home
29%
26%
26%
35%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
27%
23%
28%
26%
It would save me money over time
27%
22%
23%
27%
Electric-powered systems and appliances come highly recommended from
energy experts
25%
15%
21%
22%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
24%
18%
21%
21%
It is easier to fix or service electric-powered systems and appliances
23%
18%
21%
22%
I have had great experiences with electric-powered systems and
appliances
22%
23%
16%
28%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
22%
17%
19%
22%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
22%
19%
25%
28%
I can receive a rebate for the purchase of an electric-powered system or
appliance
22%
16%
22%
21%
Electric-powered systems create less air pollution and are better for my
family’s health
21%
18%
24%
30%
Electric-powered systems and appliances are more reliable
20%
16%
21%
23%
Electric systems and appliances last longer compared to gas-powered ones
20%
17%
21%
24%
Electric-powered systems and appliances come highly recommended from
friends and family
19%
20%
19%
24%
Electric powered systems and appliances use less energy
16%
17%
20%
25%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
29%
21%
31%
32%
It would save me money over time
26%
23%
16%
24%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
25%
24%
32%
25%
Electric-powered systems create less air pollution and are better for my
family’s health
22%
20%
21%
22%
Electric appliances are the way of the future and I want a modern home
21%
31%
32%
27%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
21%
20%
25%
25%
I can receive a rebate for the purchase of an electric-powered system or
appliance
21%
17%
18%
20%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
20%
20%
18%
22%
I have had great experiences with electric-powered systems and
appliances
18%
25%
20%
23%
Electric powered systems and appliances use less energy
18%
18%
14%
23%
It is easier to fix or service electric-powered systems and appliances
17%
21%
22%
24%
Electric-powered systems and appliances come highly recommended from
energy experts
17%
17%
26%
24%
Electric-powered systems and appliances come highly recommended from
friends and family
17%
21%
23%
21%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
16%
19%
18%
25%
Electric-powered systems and appliances are more reliable
15%
18%
19%
21%
Electric systems and appliances last longer compared to gas-powered ones
15%
20%
26%
18%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
25%
28%
30%
Electric appliances are the way of the future and I want a modern home
23%
29%
34%
It would save me money over time
23%
30%
22%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
23%
19%
20%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
22%
25%
31%
Electric-powered systems create less air pollution and are better for my
family’s health
21%
25%
21%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
21%
24%
25%
I can receive a rebate for the purchase of an electric-powered system or
appliance
20%
19%
20%
I have had great experiences with electric-powered systems and
appliances
19%
23%
25%
Electric powered systems and appliances use less energy
18%
20%
18%
It is easier to fix or service electric-powered systems and appliances
18%
22%
23%
Electric systems and appliances last longer compared to gas-powered ones
18%
24%
19%
Electric-powered systems and appliances come highly recommended from
friends and family
16%
21%
24%
Electric-powered systems and appliances are more reliable
16%
22%
20%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
16%
22%
22%
Electric-powered systems and appliances come highly recommended from
energy experts
16%
21%
24%
Rent or Own
Property
Response
Rent
Own
Electric appliances are the way of the future and I want a modern home
29%
28%
It would save me money over time
24%
25%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
24%
30%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
24%
27%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
23%
23%
Electric-powered systems create less air pollution and are better for my
family’s health
21%
24%
It is easier to fix or service electric-powered systems and appliances
21%
21%
I have had great experiences with electric-powered systems and
appliances
20%
24%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
20%
22%
Electric-powered systems and appliances come highly recommended from
energy experts
19%
21%
Electric-powered systems and appliances come highly recommended from
friends and family
19%
21%
Electric powered systems and appliances use less energy
19%
19%
Electric-powered systems and appliances are more reliable
17%
21%
I can receive a rebate for the purchase of an electric-powered system or
appliance
17%
21%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
16%
23%
Electric systems and appliances last longer compared to gas-powered ones
16%
23%
Race/Ethnicity
Response
White
Black
Hispanic
Other
Electric appliances are the way of the future and I want a modern home
31%
18%
27%
30%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
30%
22%
23%
34%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
28%
21%
24%
23%
It would save me money over time
25%
31%
26%
21%
I have had great experiences with electric-powered systems and
appliances
23%
24%
21%
21%
Electric-powered systems create less air pollution and are better for my
family’s health
23%
16%
24%
17%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
22%
21%
25%
19%
I can receive a rebate for the purchase of an electric-powered system or
appliance
22%
19%
19%
14%
Electric-powered systems and appliances come highly recommended from
energy experts
22%
18%
19%
20%
Electric-powered systems and appliances come highly recommended from
friends and family
21%
17%
21%
19%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
21%
22%
22%
17%
It is easier to fix or service electric-powered systems and appliances
20%
21%
22%
19%
Electric powered systems and appliances use less energy
20%
24%
18%
15%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
20%
18%
22%
16%
Electric-powered systems and appliances are more reliable
19%
24%
18%
21%
Electric systems and appliances last longer compared to gas-powered ones
18%
17%
23%
19%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
Electric appliances are the way of the future and I want a modern home
27%
29%
It would save me money over time
26%
24%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
25%
22%
Electric-powered systems create less air pollution and are better for my
family’s health
24%
21%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
24%
27%
Electric systems and appliances last longer compared to gas-powered ones
23%
19%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
23%
30%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
22%
20%
It is easier to fix or service electric-powered systems and appliances
22%
20%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
22%
19%
I have had great experiences with electric-powered systems and
appliances
21%
23%
Electric-powered systems and appliances come highly recommended from
friends and family
21%
20%
I can receive a rebate for the purchase of an electric-powered system or
appliance
19%
19%
Electric-powered systems and appliances come highly recommended from
energy experts
19%
21%
Electric powered systems and appliances use less energy
18%
19%
Electric-powered systems and appliances are more reliable
18%
20%
32 How Convincing Each of
The Following Statements Is
Now, please indicate for those remaining how convincing each is for
convincing people to choose an appliance or technology that uses
electric technology. (N = 1,041)
Response
A little convincing
Somewhat convincing
Very convincing
It would save me money over time
11%
17%
20%
I can receive a rebate for the purchase of an electric-powered system or
appliance
13%
20%
17%
Electric-powered systems and appliances are more reliable
13%
21%
17%
It is easier to fix or service electric-powered systems and appliances
15%
20%
16%
Electric systems and appliances last longer compared to gas-powered ones
12%
20%
18%
Electric-powered systems and appliances have better performance and
functionality compared to gas-powered
15%
20%
16%
Electric powered systems and appliances use less energy
13%
20%
20%
I can receive a low-interest loan to finance my upgrade to an
electric-powered system or appliance
19%
16%
10%
I have had great experiences with electric-powered systems and
appliances
17%
21%
10%
Electric-powered systems and appliances come highly recommended from
friends and family
18%
23%
11%
Electric-powered systems and appliances come highly recommended from
energy experts
15%
21%
15%
Electric-powered systems reduce my home’s carbon footprint and
environmental impact
12%
18%
20%
I can receive a discount at the time of purchase for electric-powered
systems or appliances
14%
18%
18%
Electric appliances are the way of the future and I want a modern home
18%
17%
10%
Electric-powered systems create less air pollution and are better for my
family’s health
11%
18%
21%
Whether someone else is responsible for getting me a rebate or discount
on the electric appliances or systems
20%
18%
9%
32.1 It
Would Save Me Money Over Time Crosstabs
Gender
Response
Male
Female
A little convincing
25%
18%
Somewhat convincing
32%
39%
Very convincing
44%
44%
Age
Response
18-29
30-49
50-64
65+
A little convincing
10%
20%
31%
34%
Somewhat convincing
38%
34%
32%
37%
Very convincing
52%
46%
37%
29%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
20%
22%
25%
21%
Somewhat convincing
33%
34%
34%
38%
Very convincing
47%
45%
41%
42%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
26%
25%
18%
Somewhat convincing
35%
35%
34%
Very convincing
40%
40%
48%
Rent or Own
Property
Response
Rent
Own
A little convincing
18%
26%
Somewhat convincing
34%
36%
Very convincing
48%
38%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
22%
9%
23%
21%
Somewhat convincing
35%
51%
31%
33%
Very convincing
42%
40%
46%
46%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
23%
22%
Somewhat convincing
31%
37%
Very convincing
46%
41%
32.2 I Can
Receive A Rebate For The Purchase Of An Electric-Powered System Or
Appliance Crosstabs
Gender
Response
Male
Female
A little convincing
27%
24%
Somewhat convincing
38%
42%
Very convincing
35%
34%
Age
Response
18-29
30-49
50-64
65+
A little convincing
21%
23%
26%
42%
Somewhat convincing
34%
41%
45%
37%
Very convincing
45%
36%
29%
21%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
26%
23%
23%
32%
Somewhat convincing
38%
45%
38%
31%
Very convincing
36%
32%
39%
37%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
26%
27%
25%
Somewhat convincing
45%
39%
36%
Very convincing
29%
34%
39%
Rent or Own
Property
Response
Rent
Own
A little convincing
21%
30%
Somewhat convincing
41%
39%
Very convincing
38%
31%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
28%
25%
25%
24%
Somewhat convincing
37%
41%
40%
43%
Very convincing
35%
34%
35%
33%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
25%
27%
Somewhat convincing
40%
39%
Very convincing
35%
34%
32.3
Electric-Powered Systems And Appliances Are More Reliable Crosstabs
Gender
Response
Male
Female
A little convincing
28%
20%
Somewhat convincing
36%
47%
Very convincing
37%
33%
Age
Response
18-29
30-49
50-64
65+
A little convincing
13%
24%
29%
37%
Somewhat convincing
36%
43%
44%
40%
Very convincing
50%
33%
27%
23%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
21%
24%
24%
28%
Somewhat convincing
46%
38%
45%
35%
Very convincing
33%
38%
30%
37%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
25%
31%
19%
Somewhat convincing
46%
38%
40%
Very convincing
30%
31%
41%
Rent or Own
Property
Response
Rent
Own
A little convincing
19%
30%
Somewhat convincing
45%
38%
Very convincing
36%
33%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
28%
18%
23%
16%
Somewhat convincing
39%
43%
42%
45%
Very convincing
33%
39%
35%
39%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
23%
25%
Somewhat convincing
42%
41%
Very convincing
35%
34%
32.4 It Is
Easier To Fix Or Service Electric-Powered Systems And Appliances
Crosstabs
Gender
Response
Male
Female
A little convincing
32%
26%
Somewhat convincing
36%
43%
Very convincing
32%
31%
Age
Response
18-29
30-49
50-64
65+
A little convincing
23%
28%
31%
43%
Somewhat convincing
40%
36%
48%
37%
Very convincing
38%
35%
21%
20%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
31%
27%
25%
32%
Somewhat convincing
34%
44%
35%
40%
Very convincing
34%
29%
40%
28%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
31%
33%
26%
Somewhat convincing
43%
37%
39%
Very convincing
26%
31%
35%
Rent or Own
Property
Response
Rent
Own
A little convincing
26%
32%
Somewhat convincing
41%
39%
Very convincing
33%
29%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
31%
19%
29%
24%
Somewhat convincing
42%
44%
35%
47%
Very convincing
27%
37%
36%
29%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
29%
30%
Somewhat convincing
35%
42%
Very convincing
36%
28%
32.5
Electric Systems And Appliances Last Longer Compared To Gas-Powered Ones
Crosstabs
Gender
Response
Male
Female
A little convincing
27%
22%
Somewhat convincing
36%
42%
Very convincing
37%
36%
Age
Response
18-29
30-49
50-64
65+
A little convincing
13%
21%
32%
44%
Somewhat convincing
39%
41%
42%
32%
Very convincing
48%
38%
26%
24%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
17%
29%
23%
28%
Somewhat convincing
48%
38%
24%
38%
Very convincing
35%
33%
53%
34%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
22%
34%
20%
Somewhat convincing
48%
32%
35%
Very convincing
30%
33%
45%
Rent or Own
Property
Response
Rent
Own
A little convincing
19%
31%
Somewhat convincing
41%
37%
Very convincing
40%
32%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
28%
6%
24%
21%
Somewhat convincing
38%
53%
40%
35%
Very convincing
34%
41%
36%
44%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
24%
25%
Somewhat convincing
40%
39%
Very convincing
36%
36%
32.6
Electric-Powered Systems And Appliances Have Better Performance And
Functionality Compared To Gas-Powered Crosstabs
Gender
Response
Male
Female
A little convincing
31%
26%
Somewhat convincing
37%
41%
Very convincing
32%
33%
Age
Response
18-29
30-49
50-64
65+
A little convincing
14%
31%
36%
39%
Somewhat convincing
42%
38%
38%
36%
Very convincing
43%
32%
26%
25%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
21%
34%
33%
28%
Somewhat convincing
44%
37%
32%
36%
Very convincing
35%
29%
35%
35%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
31%
30%
27%
Somewhat convincing
41%
41%
35%
Very convincing
28%
29%
38%
Rent or Own
Property
Response
Rent
Own
A little convincing
26%
32%
Somewhat convincing
39%
38%
Very convincing
35%
29%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
32%
27%
28%
24%
Somewhat convincing
35%
38%
41%
43%
Very convincing
33%
35%
32%
33%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
28%
30%
Somewhat convincing
41%
38%
Very convincing
32%
32%
32.7
Electric Powered Systems And Appliances Use Less Energy Crosstabs
Gender
Response
Male
Female
A little convincing
26%
23%
Somewhat convincing
36%
39%
Very convincing
38%
38%
Age
Response
18-29
30-49
50-64
65+
A little convincing
20%
21%
28%
34%
Somewhat convincing
41%
40%
37%
30%
Very convincing
39%
39%
34%
36%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
21%
25%
24%
24%
Somewhat convincing
42%
35%
39%
36%
Very convincing
37%
39%
36%
40%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
28%
27%
19%
Somewhat convincing
41%
38%
35%
Very convincing
31%
36%
46%
Rent or Own
Property
Response
Rent
Own
A little convincing
22%
26%
Somewhat convincing
38%
39%
Very convincing
39%
36%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
25%
29%
21%
25%
Somewhat convincing
37%
29%
42%
34%
Very convincing
38%
42%
38%
41%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
21%
26%
Somewhat convincing
42%
37%
Very convincing
38%
37%
32.8 I Can
Receive A Low-Interest Loan To Finance My Upgrade To An Electric-Powered
System Or Appliance Crosstabs
Gender
Response
Male
Female
A little convincing
43%
42%
Somewhat convincing
35%
34%
Very convincing
22%
25%
Age
Response
18-29
30-49
50-64
65+
A little convincing
37%
38%
44%
59%
Somewhat convincing
34%
35%
40%
27%
Very convincing
28%
27%
16%
15%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
36%
38%
51%
49%
Somewhat convincing
36%
39%
32%
22%
Very convincing
27%
23%
17%
28%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
42%
44%
40%
Somewhat convincing
39%
32%
33%
Very convincing
19%
24%
26%
Rent or Own
Property
Response
Rent
Own
A little convincing
37%
47%
Somewhat convincing
39%
31%
Very convincing
25%
22%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
45%
26%
38%
48%
Somewhat convincing
31%
49%
38%
33%
Very convincing
24%
25%
24%
19%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
38%
44%
Somewhat convincing
38%
33%
Very convincing
24%
23%
32.9 I
Have Had Great Experiences With Electric-Powered Systems And Appliances
Crosstabs
Gender
Response
Male
Female
A little convincing
35%
36%
Somewhat convincing
44%
43%
Very convincing
22%
21%
Age
Response
18-29
30-49
50-64
65+
A little convincing
29%
30%
40%
54%
Somewhat convincing
49%
45%
44%
29%
Very convincing
22%
25%
16%
18%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
31%
37%
39%
34%
Somewhat convincing
44%
44%
37%
45%
Very convincing
26%
19%
24%
21%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
33%
43%
32%
Somewhat convincing
50%
40%
40%
Very convincing
17%
17%
27%
Rent or Own
Property
Response
Rent
Own
A little convincing
32%
39%
Somewhat convincing
46%
41%
Very convincing
22%
20%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
34%
16%
39%
32%
Somewhat convincing
41%
61%
42%
51%
Very convincing
25%
23%
19%
18%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
39%
34%
Somewhat convincing
42%
45%
Very convincing
19%
22%
32.10
Electric-Powered Systems And Appliances Come Highly Recommended From
Friends And Family Crosstabs
Gender
Response
Male
Female
A little convincing
36%
32%
Somewhat convincing
40%
49%
Very convincing
23%
19%
Age
Response
18-29
30-49
50-64
65+
A little convincing
26%
32%
42%
48%
Somewhat convincing
46%
48%
41%
37%
Very convincing
28%
20%
17%
15%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
32%
34%
40%
33%
Somewhat convincing
45%
49%
35%
44%
Very convincing
23%
17%
25%
24%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
34%
38%
34%
Somewhat convincing
47%
46%
40%
Very convincing
20%
16%
26%
Rent or Own
Property
Response
Rent
Own
A little convincing
30%
39%
Somewhat convincing
45%
43%
Very convincing
24%
18%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
40%
23%
31%
32%
Somewhat convincing
38%
64%
48%
45%
Very convincing
22%
13%
21%
23%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
31%
37%
Somewhat convincing
48%
43%
Very convincing
21%
21%
32.11
Electric-Powered Systems And Appliances Come Highly Recommended From
Energy Experts Crosstabs
Gender
Response
Male
Female
A little convincing
30%
28%
Somewhat convincing
41%
41%
Very convincing
29%
32%
Age
Response
18-29
30-49
50-64
65+
A little convincing
27%
23%
35%
44%
Somewhat convincing
33%
45%
47%
35%
Very convincing
40%
32%
18%
21%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
26%
29%
30%
33%
Somewhat convincing
38%
46%
39%
36%
Very convincing
36%
25%
31%
31%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
29%
35%
26%
Somewhat convincing
43%
39%
40%
Very convincing
28%
26%
34%
Rent or Own
Property
Response
Rent
Own
A little convincing
27%
32%
Somewhat convincing
39%
42%
Very convincing
34%
26%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
32%
12%
31%
24%
Somewhat convincing
39%
57%
36%
48%
Very convincing
29%
32%
32%
28%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
31%
29%
Somewhat convincing
36%
43%
Very convincing
32%
28%
32.12
Electric-Powered Systems Reduce My Home’s Carbon Footprint And
Environmental Impact Crosstabs
Gender
Response
Male
Female
A little convincing
25%
22%
Somewhat convincing
35%
37%
Very convincing
40%
41%
Age
Response
18-29
30-49
50-64
65+
A little convincing
18%
20%
28%
39%
Somewhat convincing
30%
39%
41%
31%
Very convincing
52%
40%
32%
30%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
20%
25%
24%
21%
Somewhat convincing
33%
39%
29%
37%
Very convincing
47%
36%
46%
42%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
24%
31%
18%
Somewhat convincing
40%
32%
35%
Very convincing
35%
37%
48%
Rent or Own
Property
Response
Rent
Own
A little convincing
18%
29%
Somewhat convincing
35%
37%
Very convincing
46%
34%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
25%
25%
22%
21%
Somewhat convincing
34%
45%
36%
39%
Very convincing
41%
30%
42%
40%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
22%
25%
Somewhat convincing
36%
36%
Very convincing
42%
39%
32.13 I
Can Receive A Discount At The Time Of Purchase For Electric-Powered
Systems Or Appliances Crosstabs
Gender
Response
Male
Female
A little convincing
28%
30%
Somewhat convincing
39%
31%
Very convincing
34%
38%
Age
Response
18-29
30-49
50-64
65+
A little convincing
27%
24%
28%
45%
Somewhat convincing
21%
42%
39%
34%
Very convincing
52%
33%
33%
21%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
26%
28%
30%
30%
Somewhat convincing
34%
36%
38%
29%
Very convincing
39%
35%
32%
41%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
32%
32%
23%
Somewhat convincing
39%
35%
33%
Very convincing
29%
34%
44%
Rent or Own
Property
Response
Rent
Own
A little convincing
28%
30%
Somewhat convincing
36%
34%
Very convincing
36%
36%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
30%
27%
32%
22%
Somewhat convincing
37%
33%
32%
39%
Very convincing
33%
40%
36%
40%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
32%
27%
Somewhat convincing
32%
37%
Very convincing
36%
36%
32.14
Electric Appliances Are The Way Of The Future And I Want A Modern Home
Crosstabs
Gender
Response
Male
Female
A little convincing
43%
35%
Somewhat convincing
34%
41%
Very convincing
24%
24%
Age
Response
18-29
30-49
50-64
65+
A little convincing
31%
37%
44%
54%
Somewhat convincing
44%
35%
40%
27%
Very convincing
26%
27%
17%
20%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
28%
41%
48%
46%
Somewhat convincing
44%
35%
28%
35%
Very convincing
28%
23%
24%
20%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
36%
42%
42%
Somewhat convincing
41%
38%
31%
Very convincing
23%
20%
27%
Rent or Own
Property
Response
Rent
Own
A little convincing
35%
43%
Somewhat convincing
40%
35%
Very convincing
26%
21%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
43%
25%
37%
38%
Somewhat convincing
32%
48%
40%
40%
Very convincing
24%
27%
23%
23%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
37%
41%
Somewhat convincing
40%
36%
Very convincing
23%
23%
32.15
Electric-Powered Systems Create Less Air Pollution And Are Better For My
Family’s Health Crosstabs
Gender
Response
Male
Female
A little convincing
22%
21%
Somewhat convincing
35%
37%
Very convincing
43%
42%
Age
Response
18-29
30-49
50-64
65+
A little convincing
14%
21%
26%
32%
Somewhat convincing
33%
39%
37%
31%
Very convincing
54%
40%
37%
37%
Income
Response
< $50,000
$50,000 - $99,999
$100,000 - $149,999
> 150,000
A little convincing
12%
22%
24%
29%
Somewhat convincing
38%
42%
23%
30%
Very convincing
50%
36%
53%
41%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
A little convincing
20%
27%
19%
Somewhat convincing
42%
33%
33%
Very convincing
38%
40%
48%
Rent or Own
Property
Response
Rent
Own
A little convincing
17%
26%
Somewhat convincing
35%
36%
Very convincing
48%
38%
Race/Ethnicity
Response
White
Black
Hispanic
Other
A little convincing
23%
12%
19%
25%
Somewhat convincing
31%
46%
37%
37%
Very convincing
46%
42%
43%
38%
Hispanic/non-Hispanic
Response
Hispanic
Non-Hispanic
A little convincing
19%
23%
Somewhat convincing
37%
35%
Very convincing
43%
42%
32.16
Whether Someone Else Is Responsible For Getting Me A Rebate Or Discount
On The Electric Appliances Or Systems Crosstabs