CalGreen Consumer Survey Report

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October 05 - November 18, 2022

1 Residence Status

Do you rent or own your primary residence? (N = 2,014)
Response Percent
Rent 47%
Own 53%

1.1 Crosstabs

Gender

Response Male Female
Rent 41% 53%
Own 59% 47%

Age

Response 18-29 30-49 50-64 65+
Rent 59% 55% 41% 27%
Own 41% 45% 59% 73%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Rent 76% 46% 30% 15%
Own 24% 54% 70% 85%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Rent 66% 42% 29%
Own 34% 58% 71%

Rent or Own Property

Response Rent Own
Rent 100% 0%
Own 0% 100%

Race/Ethnicity

Response White Black Hispanic Other
Rent 38% 68% 57% 41%
Own 62% 32% 43% 59%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Rent 57% 42%
Own 43% 58%


2 Current Housing Type

How would you describe your current housing type? (N = 2,014)
Response Percent
Single-family detached home (e.g., stand alone house) 60%
Apartment 22%
Semi-detached home (e.g. duplex) 5%
Townhouse 5%
Condo 4%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 3%
Other (please specify) 2%

2.1 Crosstabs

Gender

Response Male Female
Single-family detached home (e.g., stand alone house) 64% 57%
Apartment 19% 24%
Semi-detached home (e.g. duplex) 6% 4%
Townhouse 4% 5%
Condo 4% 3%
Other (please specify) 2% 2%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 2% 5%

Age

Response 18-29 30-49 50-64 65+
Single-family detached home (e.g., stand alone house) 51% 56% 66% 70%
Apartment 30% 27% 13% 13%
Semi-detached home (e.g. duplex) 6% 4% 5% 5%
Townhouse 5% 6% 4% 3%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 4% 2% 6% 4%
Other (please specify) 3% 1% 2% 2%
Condo 2% 5% 4% 4%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Single-family detached home (e.g., stand alone house) 44% 67% 65% 69%
Apartment 35% 20% 17% 8%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 7% 3% 2% 0%
Semi-detached home (e.g. duplex) 5% 4% 4% 7%
Townhouse 4% 3% 6% 8%
Other (please specify) 3% 1% 0% 1%
Condo 2% 2% 6% 6%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Single-family detached home (e.g., stand alone house) 54% 65% 62%
Apartment 26% 19% 19%
Semi-detached home (e.g. duplex) 6% 3% 5%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 5% 4% 1%
Townhouse 3% 5% 6%
Other (please specify) 3% 2% 1%
Condo 2% 3% 6%

Rent or Own Property

Response Rent Own
Apartment 44% 2%
Single-family detached home (e.g., stand alone house) 36% 81%
Semi-detached home (e.g. duplex) 7% 3%
Townhouse 5% 5%
Other (please specify) 3% 1%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 3% 4%
Condo 2% 5%

Race/Ethnicity

Response White Black Hispanic Other
Single-family detached home (e.g., stand alone house) 63% 45% 56% 63%
Apartment 17% 32% 27% 21%
Townhouse 5% 4% 3% 6%
Semi-detached home (e.g. duplex) 5% 13% 5% 2%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 5% 1% 4% 0%
Condo 4% 1% 3% 5%
Other (please specify) 2% 3% 2% 2%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Single-family detached home (e.g., stand alone house) 56% 62%
Apartment 27% 19%
Semi-detached home (e.g. duplex) 5% 5%
Mobile home or other movable dwelling (e.g., boats, RVs, Vans, etc.) 4% 3%
Townhouse 3% 5%
Condo 3% 4%
Other (please specify) 2% 2%


3 Cost of Energy Included in Monthly Rent

Is the cost of energy included in your monthly rent or do you pay for your own gas or electricity separately? (N = 862)
Item Included in my monthly rent I pay for it myself
Cost of gas 28% 72%
Cost of electricity 26% 74%

3.1 Cost Of Gas Crosstabs

Gender

Response Male Female
Included in my monthly rent 34% 23%
I pay for it myself 66% 77%

Age

Response 18-29 30-49 50-64 65+
Included in my monthly rent 24% 33% 28% 23%
I pay for it myself 76% 67% 72% 77%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Included in my monthly rent 31% 30% 17% 9%
I pay for it myself 69% 70% 83% 91%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Included in my monthly rent 34% 25% 17%
I pay for it myself 66% 75% 83%

Rent or Own Property

Response Rent Own
Included in my monthly rent 28% 0%
I pay for it myself 72% 0%

Race/Ethnicity

Response White Black Hispanic Other
Included in my monthly rent 31% 31% 27% 30%
I pay for it myself 69% 69% 73% 70%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Included in my monthly rent 27% 29%
I pay for it myself 73% 71%

3.2 Cost Of Electricity Crosstabs

Gender

Response Male Female
Included in my monthly rent 29% 24%
I pay for it myself 71% 76%

Age

Response 18-29 30-49 50-64 65+
Included in my monthly rent 29% 27% 26% 16%
I pay for it myself 71% 73% 74% 84%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Included in my monthly rent 30% 26% 15% 3%
I pay for it myself 70% 74% 85% 97%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Included in my monthly rent 36% 18% 14%
I pay for it myself 64% 82% 86%

Rent or Own Property

Response Rent Own
Included in my monthly rent 26% 0%
I pay for it myself 74% 0%

Race/Ethnicity

Response White Black Hispanic Other
Included in my monthly rent 25% 34% 27% 26%
I pay for it myself 75% 66% 73% 74%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Included in my monthly rent 27% 25%
I pay for it myself 73% 75%


4 Decision Making on Energy-Using Equipment

Do you make decisions about replacing or upgrading energy-using equipment, such the system installed at your residence that heats the air in your residence (air heating system) or the system installed at your residence that cools the air (cooling system)? (N = 1,950)
Response Percent
Yes, I do 42%
Yes, and I share responsibility with someone else 23%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 29%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 4%
I have a full system and use individual units to supplement the full system 1%

4.1 Crosstabs

Gender

Response Male Female
Yes, I do 49% 34%
Yes, and I share responsibility with someone else 23% 26%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 24% 32%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 3% 6%
I have a full system and use individual units to supplement the full system 1% 2%

Age

Response 18-29 30-49 50-64 65+
Yes, I do 31% 46% 43% 48%
Yes, and I share responsibility with someone else 23% 20% 26% 28%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 39% 29% 26% 21%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 6% 5% 4% 3%
I have a full system and use individual units to supplement the full system 2% 1% 1% 1%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I do 36% 39% 45% 58%
Yes, and I share responsibility with someone else 15% 28% 23% 26%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 41% 29% 25% 14%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 7% 3% 6% 1%
I have a full system and use individual units to supplement the full system 1% 1% 2% 0%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I do 36% 40% 50%
Yes, and I share responsibility with someone else 21% 27% 23%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 36% 27% 23%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 7% 4% 2%
I have a full system and use individual units to supplement the full system 1% 2% 1%

Rent or Own Property

Response Rent Own
Yes, I do 26% 56%
Yes, and I share responsibility with someone else 10% 35%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 54% 8%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 8% 1%
I have a full system and use individual units to supplement the full system 2% 1%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I do 42% 42% 42% 39%
Yes, and I share responsibility with someone else 27% 12% 22% 23%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 25% 40% 30% 33%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 4% 6% 5% 3%
I have a full system and use individual units to supplement the full system 2% 1% 1% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I do 42% 42%
Yes, and I share responsibility with someone else 22% 24%
No, someone else makes those decisions (like a spouse, landlord, or owners association) 30% 28%
No, I don’t have a full system but use an individual unit such as a window-mounted air conditioner or portable heater 5% 4%
I have a full system and use individual units to supplement the full system 1% 2%


5 Plan of Purchasing a Home

Regardless of whether you currently own or rent, do you plan on purchasing a home… (N = 1,998)
Response Percent
In the next six months 6%
In more than six months, but less than one year 8%
In more than one year, but less than two years 23%
I do not plan on purchasing a home within the next two years 63%

5.1 Crosstabs

Gender

Response Male Female
In the next six months 6% 7%
In more than six months, but less than one year 8% 8%
In more than one year, but less than two years 22% 22%
I do not plan on purchasing a home within the next two years 64% 63%

Age

Response 18-29 30-49 50-64 65+
In the next six months 8% 10% 3% 1%
In more than six months, but less than one year 13% 9% 6% 2%
In more than one year, but less than two years 26% 29% 22% 11%
I do not plan on purchasing a home within the next two years 54% 51% 70% 86%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
In the next six months 4% 4% 8% 13%
In more than six months, but less than one year 10% 8% 7% 9%
In more than one year, but less than two years 25% 23% 25% 20%
I do not plan on purchasing a home within the next two years 62% 65% 60% 58%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
In the next six months 5% 5% 8%
In more than six months, but less than one year 7% 8% 9%
In more than one year, but less than two years 27% 19% 22%
I do not plan on purchasing a home within the next two years 61% 68% 61%

Rent or Own Property

Response Rent Own
In the next six months 5% 7%
In more than six months, but less than one year 10% 6%
In more than one year, but less than two years 32% 15%
I do not plan on purchasing a home within the next two years 53% 72%

Race/Ethnicity

Response White Black Hispanic Other
In the next six months 5% 12% 8% 4%
In more than six months, but less than one year 5% 13% 10% 9%
In more than one year, but less than two years 20% 34% 24% 23%
I do not plan on purchasing a home within the next two years 70% 40% 58% 64%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
In the next six months 8% 5%
In more than six months, but less than one year 10% 7%
In more than one year, but less than two years 24% 22%
I do not plan on purchasing a home within the next two years 58% 65%


6 People 18 or Older Living in the Household

Including yourself, how many people 18 or older live in your household? (N = 2,009)
Response Percent
1 18%
2 43%
3 19%
4 12%
5 5%
6 or more 3%

7 People Under 18 Living in the Household

How many people under 18 live in your household? (N = 1,999)
Response Percent
0 62%
1 16%
2 14%
3 5%
4 2%
5 0%
6 or more 0%

8 Annual Household Income

Which one of the following categories best represents your 2021 annual household income, where household means those in your family unit such as a partner and dependents. Please provide gross income, meaning the amount before taxes. (N = 1,815)
Response Percent
Less than $15,000 9%
$15,000 to under $35,000 13%
$35,000 to under $50,000 9%
$50,000 to under $75,000 21%
$75,000 to under $100,000 15%
$100,000 to under $150,000 15%
$150,000 to under $250,000 10%
$250,000 to under $500,000 6%
$500,000 or more 1%

9 Environmental and Climate Change Issues Importance

How important to you are issues related to the environment and climate change? (N = 2,011)
Response Percent
Not at all important 8%
Not too important 8%
Somewhat important 27%
Very important 33%
Extremely important 25%

9.1 Crosstabs

Gender

Response Male Female
Not at all important 11% 3%
Not too important 9% 7%
Somewhat important 24% 29%
Very important 30% 35%
Extremely important 26% 26%

Age

Response 18-29 30-49 50-64 65+
Not at all important 8% 6% 9% 9%
Not too important 6% 8% 6% 13%
Somewhat important 25% 27% 30% 25%
Very important 32% 34% 33% 30%
Extremely important 29% 26% 23% 24%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not at all important 5% 7% 7% 11%
Not too important 7% 9% 9% 4%
Somewhat important 31% 26% 26% 19%
Very important 32% 35% 29% 35%
Extremely important 25% 23% 29% 32%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not at all important 7% 7% 8%
Not too important 9% 8% 6%
Somewhat important 33% 26% 20%
Very important 31% 35% 32%
Extremely important 19% 23% 35%

Rent or Own Property

Response Rent Own
Not at all important 6% 9%
Not too important 8% 7%
Somewhat important 30% 24%
Very important 33% 33%
Extremely important 24% 26%

Race/Ethnicity

Response White Black Hispanic Other
Not at all important 8% 1% 6% 9%
Not too important 9% 4% 7% 7%
Somewhat important 26% 32% 30% 20%
Very important 30% 35% 36% 33%
Extremely important 28% 29% 20% 31%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not at all important 6% 8%
Not too important 7% 8%
Somewhat important 30% 25%
Very important 36% 31%
Extremely important 20% 28%


10 Heating, Cooling, Cooking, Heating Water and Drying Clothes Appliances that First Come to Mind


11 Type of Energy Used by Appliance

Which type(s) of energy is used to power the following appliances or systems for your home? Please select all that apply. (N = 2,014)
name Gas Electric Other
Appliance or system that heats the water 70% 28% 2%
Stovetop 66% 32% 2%
Oven 55% 44% 1%
Appliance or system that heats the air throughout your home 48% 49% 3%
Appliance or system for drying clothes 40% 57% 3%
Appliance or system that cools the air throughout your home 13% 83% 4%

11.1 Crosstabs

Renters
Owners
Gas Electric Other Gas Electric Other
Appliance or system that heats the water 67% 32% 1% 72% 25% 3%
Stovetop 60% 39% 2% 72% 26% 2%
Oven 52% 46% 1% 58% 41% 1%
Appliance or system that heats the air throughout your home 42% 56% 1% 53% 43% 4%
Appliance or system for drying clothes 33% 64% 3% 46% 52% 2%
Appliance or system that cools the air throughout your home 10% 86% 4% 15% 81% 4%

12 Importance of Type of Energy Source for Heating/Cooling Systems when Searching for Most Recent Home

When searching for your most recent home, how important was the type of energy source used to power your appliances and heating/cooling systems? (N = 2,008)
Response Percent
Very unimportant 17%
Somewhat unimportant 12%
Neither important nor unimportant 25%
Somewhat important 23%
Very important 23%

12.1 Crosstabs

Gender

Response Male Female
Very unimportant 17% 15%
Somewhat unimportant 12% 11%
Neither important nor unimportant 24% 24%
Somewhat important 23% 25%
Very important 23% 25%

Age

Response 18-29 30-49 50-64 65+
Very unimportant 15% 12% 21% 21%
Somewhat unimportant 9% 11% 13% 13%
Neither important nor unimportant 24% 26% 23% 25%
Somewhat important 26% 24% 23% 20%
Very important 25% 26% 20% 20%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unimportant 16% 19% 17% 14%
Somewhat unimportant 9% 11% 17% 15%
Neither important nor unimportant 28% 24% 23% 18%
Somewhat important 18% 25% 24% 28%
Very important 29% 21% 18% 26%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unimportant 17% 16% 17%
Somewhat unimportant 10% 12% 13%
Neither important nor unimportant 27% 26% 21%
Somewhat important 20% 25% 26%
Very important 26% 20% 23%

Rent or Own Property

Response Rent Own
Very unimportant 19% 15%
Somewhat unimportant 10% 13%
Neither important nor unimportant 27% 23%
Somewhat important 20% 26%
Very important 23% 24%

Race/Ethnicity

Response White Black Hispanic Other
Very unimportant 17% 11% 15% 20%
Somewhat unimportant 12% 5% 13% 11%
Neither important nor unimportant 26% 32% 22% 21%
Somewhat important 24% 18% 23% 29%
Very important 21% 35% 27% 19%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unimportant 15% 18%
Somewhat unimportant 13% 11%
Neither important nor unimportant 22% 26%
Somewhat important 23% 24%
Very important 27% 21%


13 Appliance or Systems Replaced, Ugraded or Installed in the Past 10 Years

Have you or your landlord replaced, upgraded or installed any of the following in the past 10 years? (N = 1,195)
Item Myself Landlord
Appliance or system for drying clothes 26% 17%
Stovetop or oven 19% 21%
Appliance or system that cools the air in your home 19% 19%
Appliance or system that heats the water 19% 25%
Appliance or system that heats the air in your home 16% 18%

14 Energy Source Changes When Upgrading, Replacing or Installing Appliances or Systems

14.1 Home Heating Appliance or System

When the appliance or system that heats the air in your home was upgraded, replaced, or installed, did the type of energy source change? (N = 767)
Response Percent
Yes, I made the change from electric to gas 14%
Yes, I made the change from gas to electric 14%
Yes, my landlord made the change from electric to gas 3%
Yes, my landlord made the change from gas to electric 3%
No 66%

14.1.1 Crosstabs

Gender

Response Male Female
Yes, I made the change from electric to gas 17% 11%
Yes, I made the change from gas to electric 13% 15%
Yes, my landlord made the change from electric to gas 2% 3%
Yes, my landlord made the change from gas to electric 4% 3%
No 64% 68%

Age

Response 18-29 30-49 50-64 65+
Yes, I made the change from electric to gas 16% 20% 8% 5%
Yes, I made the change from gas to electric 28% 17% 8% 6%
Yes, my landlord made the change from electric to gas 9% 3% 1% 0%
Yes, my landlord made the change from gas to electric 9% 2% 4% 0%
No 38% 58% 79% 89%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I made the change from electric to gas 17% 8% 16% 23%
Yes, I made the change from gas to electric 14% 13% 22% 15%
Yes, my landlord made the change from electric to gas 7% 2% 2% 0%
Yes, my landlord made the change from gas to electric 6% 2% 4% 0%
No 55% 74% 56% 62%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I made the change from electric to gas 13% 9% 19%
Yes, I made the change from gas to electric 11% 14% 18%
Yes, my landlord made the change from electric to gas 3% 4% 2%
Yes, my landlord made the change from gas to electric 4% 2% 3%
No 68% 71% 59%

Rent or Own Property

Response Rent Own
Yes, I made the change from electric to gas 11% 16%
Yes, I made the change from gas to electric 11% 16%
Yes, my landlord made the change from electric to gas 6% 1%
Yes, my landlord made the change from gas to electric 9% 0%
No 63% 67%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I made the change from electric to gas 14% 12% 16% 13%
Yes, I made the change from gas to electric 10% 14% 17% 14%
Yes, my landlord made the change from electric to gas 1% 10% 4% 2%
Yes, my landlord made the change from gas to electric 3% 3% 6% 0%
No 72% 61% 57% 70%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I made the change from electric to gas 16% 13%
Yes, I made the change from gas to electric 17% 13%
Yes, my landlord made the change from electric to gas 4% 2%
Yes, my landlord made the change from gas to electric 6% 2%
No 57% 70%


14.2 Home Cooling Appliance or System

When the appliance that cools the air in your home was upgraded, replaced, or installed, did the type of energy source change? (N = 854)
Response Percent
Yes, I made the change from electric to gas 7%
Yes, I made the change from gas to electric 15%
Yes, my landlord made the change from electric to gas 2%
Yes, my landlord made the change from gas to electric 5%
No 71%

14.2.1 Crosstabs

Gender

Response Male Female
Yes, I made the change from electric to gas 7% 8%
Yes, I made the change from gas to electric 17% 11%
Yes, my landlord made the change from electric to gas 2% 3%
Yes, my landlord made the change from gas to electric 6% 3%
No 68% 75%

Age

Response 18-29 30-49 50-64 65+
Yes, I made the change from electric to gas 10% 11% 3% 1%
Yes, I made the change from gas to electric 20% 18% 10% 6%
Yes, my landlord made the change from electric to gas 5% 2% 1% 1%
Yes, my landlord made the change from gas to electric 9% 4% 5% 1%
No 56% 65% 80% 92%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I made the change from electric to gas 8% 8% 3% 12%
Yes, I made the change from gas to electric 16% 9% 23% 15%
Yes, my landlord made the change from electric to gas 7% 0% 1% 0%
Yes, my landlord made the change from gas to electric 6% 7% 4% 0%
No 63% 75% 69% 72%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I made the change from electric to gas 4% 6% 11%
Yes, I made the change from gas to electric 18% 6% 20%
Yes, my landlord made the change from electric to gas 3% 2% 2%
Yes, my landlord made the change from gas to electric 9% 2% 4%
No 66% 85% 63%

Rent or Own Property

Response Rent Own
Yes, I made the change from electric to gas 7% 7%
Yes, I made the change from gas to electric 9% 18%
Yes, my landlord made the change from electric to gas 4% 1%
Yes, my landlord made the change from gas to electric 10% 1%
No 70% 73%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I made the change from electric to gas 8% 2% 8% 8%
Yes, I made the change from gas to electric 11% 32% 17% 14%
Yes, my landlord made the change from electric to gas 1% 4% 3% 3%
Yes, my landlord made the change from gas to electric 2% 8% 8% 5%
No 78% 55% 64% 71%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I made the change from electric to gas 8% 7%
Yes, I made the change from gas to electric 17% 13%
Yes, my landlord made the change from electric to gas 3% 2%
Yes, my landlord made the change from gas to electric 8% 3%
No 64% 75%


14.3 Water Heating Appliance or System

When the appliance that heats the water was upgraded, replaced, or installed, did the type of energy source change? (N = 970)
Response Percent
Yes, I made the change from electric to gas 8%
Yes, I made the change from gas to electric 12%
Yes, my landlord made the change from electric to gas 4%
Yes, my landlord made the change from gas to electric 3%
No 72%

14.3.1 Crosstabs

Gender

Response Male Female
Yes, I made the change from electric to gas 8% 8%
Yes, I made the change from gas to electric 13% 12%
Yes, my landlord made the change from electric to gas 4% 4%
Yes, my landlord made the change from gas to electric 4% 3%
No 70% 73%

Age

Response 18-29 30-49 50-64 65+
Yes, I made the change from electric to gas 10% 10% 7% 2%
Yes, I made the change from gas to electric 26% 15% 7% 4%
Yes, my landlord made the change from electric to gas 8% 5% 3% 1%
Yes, my landlord made the change from gas to electric 5% 4% 4% 0%
No 51% 66% 78% 93%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I made the change from electric to gas 11% 4% 9% 13%
Yes, I made the change from gas to electric 13% 9% 20% 16%
Yes, my landlord made the change from electric to gas 9% 3% 3% 2%
Yes, my landlord made the change from gas to electric 4% 4% 4% 0%
No 64% 80% 64% 69%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I made the change from electric to gas 10% 5% 8%
Yes, I made the change from gas to electric 11% 6% 21%
Yes, my landlord made the change from electric to gas 8% 4% 2%
Yes, my landlord made the change from gas to electric 6% 1% 4%
No 66% 85% 65%

Rent or Own Property

Response Rent Own
Yes, I made the change from electric to gas 5% 9%
Yes, I made the change from gas to electric 11% 14%
Yes, my landlord made the change from electric to gas 8% 2%
Yes, my landlord made the change from gas to electric 9% 1%
No 67% 75%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I made the change from electric to gas 8% 12% 8% 7%
Yes, I made the change from gas to electric 11% 13% 16% 12%
Yes, my landlord made the change from electric to gas 1% 9% 8% 2%
Yes, my landlord made the change from gas to electric 1% 4% 6% 3%
No 78% 62% 62% 75%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I made the change from electric to gas 8% 8%
Yes, I made the change from gas to electric 16% 11%
Yes, my landlord made the change from electric to gas 8% 2%
Yes, my landlord made the change from gas to electric 6% 2%
No 62% 77%


14.4 Stovetop or Oven

When your stovetop or oven was upgraded, replaced, or installed, did the type of energy source change? (N = 935)
Response Percent
Yes, I made the change from electric to gas 13%
Yes, I made the change from gas to electric 11%
Yes, my landlord made the change from electric to gas 6%
Yes, my landlord made the change from gas to electric 3%
No 68%

14.5 Crosstabs

Gender

Response Male Female
Yes, I made the change from electric to gas 18% 8%
Yes, I made the change from gas to electric 10% 12%
Yes, my landlord made the change from electric to gas 8% 4%
Yes, my landlord made the change from gas to electric 2% 4%
No 63% 72%

Age

Response 18-29 30-49 50-64 65+
Yes, I made the change from electric to gas 11% 16% 13% 9%
Yes, I made the change from gas to electric 11% 16% 7% 4%
Yes, my landlord made the change from electric to gas 17% 6% 1% 1%
Yes, my landlord made the change from gas to electric 2% 5% 2% 1%
No 59% 57% 77% 85%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I made the change from electric to gas 10% 9% 17% 21%
Yes, I made the change from gas to electric 11% 10% 11% 13%
Yes, my landlord made the change from electric to gas 9% 2% 9% 3%
Yes, my landlord made the change from gas to electric 5% 3% 4% 0%
No 65% 76% 58% 63%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I made the change from electric to gas 12% 7% 19%
Yes, I made the change from gas to electric 13% 4% 15%
Yes, my landlord made the change from electric to gas 8% 3% 6%
Yes, my landlord made the change from gas to electric 4% 3% 1%
No 63% 82% 59%

Rent or Own Property

Response Rent Own
Yes, I made the change from electric to gas 7% 17%
Yes, I made the change from gas to electric 11% 10%
Yes, my landlord made the change from electric to gas 10% 3%
Yes, my landlord made the change from gas to electric 7% 0%
No 65% 70%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I made the change from electric to gas 13% 10% 13% 15%
Yes, I made the change from gas to electric 11% 17% 13% 6%
Yes, my landlord made the change from electric to gas 2% 8% 11% 5%
Yes, my landlord made the change from gas to electric 3% 3% 4% 0%
No 70% 63% 59% 74%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I made the change from electric to gas 13% 13%
Yes, I made the change from gas to electric 13% 9%
Yes, my landlord made the change from electric to gas 11% 3%
Yes, my landlord made the change from gas to electric 4% 2%
No 59% 73%


15 Drying Clothes Appliance or System

When the appliance or system for drying clothes was upgraded, replaced, or installed, did the type of energy source change? (N = 11)
Response Percent
Yes, I made the change from electric to gas 28%
Yes, I made the change from gas to electric 0%
Yes, my landlord made the change from electric to gas 0%
Yes, my landlord made the change from gas to electric 0%
No 72%

15.1 Crosstabs

Gender

Response Male Female
Yes, I made the change from electric to gas 31% 71%
Yes, I made the change from gas to electric 0% 0%
Yes, my landlord made the change from electric to gas 0% 0%
Yes, my landlord made the change from gas to electric 0% 0%
No 69% 29%

Age

Response 18-29 30-49 50-64 65+
Yes, I made the change from electric to gas 0% 51% 0% 0%
Yes, I made the change from gas to electric 0% 0% 0% 0%
Yes, my landlord made the change from electric to gas 0% 0% 0% 0%
Yes, my landlord made the change from gas to electric 0% 0% 0% 0%
No 100% 49% 100% 100%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes, I made the change from electric to gas 0% 75% 14% 100%
Yes, I made the change from gas to electric 0% 0% 0% 0%
Yes, my landlord made the change from electric to gas 0% 0% 0% 0%
Yes, my landlord made the change from gas to electric 0% 0% 0% 0%
No 100% 25% 86% 0%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes, I made the change from electric to gas 0% 0% 61%
Yes, I made the change from gas to electric 0% 0% 0%
Yes, my landlord made the change from electric to gas 0% 0% 0%
Yes, my landlord made the change from gas to electric 0% 0% 0%
No 0% 100% 39%

Rent or Own Property

Response Rent Own
Yes, I made the change from electric to gas 40% 22%
Yes, I made the change from gas to electric 0% 0%
Yes, my landlord made the change from electric to gas 0% 0%
Yes, my landlord made the change from gas to electric 0% 0%
No 60% 78%

Race/Ethnicity

Response White Black Hispanic Other
Yes, I made the change from electric to gas 51% 0% 100% 0%
Yes, I made the change from gas to electric 0% 0% 0% 0%
Yes, my landlord made the change from electric to gas 0% 0% 0% 0%
Yes, my landlord made the change from gas to electric 0% 0% 0% 0%
No 49% 100% 0% 100%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes, I made the change from electric to gas 100% 17%
Yes, I made the change from gas to electric 0% 0%
Yes, my landlord made the change from electric to gas 0% 0%
Yes, my landlord made the change from gas to electric 0% 0%
No 0% 83%


16 Most Liked and Disliked Thing when Changing Type of Energy Source


17 Likelihood of Replacing or Adding the Following Appliances or Systems

How likely are you or your landlord-whoever is responsible-to replace or add the following appliances or systems in your home within the next few years? (N = 1,967)
Item Very unlikely Somewhat unlikely Neither likely nor unlikely Somewhat likely Very likely
Appliance or system that heats the air in your home 37% 16% 22% 13% 11%
Appliance or system that cools that air in your home 37% 15% 21% 14% 12%
Appliance or system that heats the water 34% 17% 23% 15% 10%
Stovetop 36% 16% 20% 16% 13%
Oven 34% 16% 23% 14% 13%
Appliance or system for drying clothes 36% 15% 22% 14% 13%

17.1 Appliance Or System That Heats The Air In Your Home Crosstabs

Gender

Response Male Female
Very unlikely 38% 37%
Somewhat unlikely 17% 16%
Neither likely nor unlikely 20% 24%
Somewhat likely 14% 12%
Very likely 12% 11%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 26% 28% 46% 55%
Somewhat unlikely 21% 17% 14% 14%
Neither likely nor unlikely 26% 26% 18% 15%
Somewhat likely 11% 16% 14% 11%
Very likely 16% 13% 8% 5%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 29% 38% 41% 40%
Somewhat unlikely 14% 18% 19% 16%
Neither likely nor unlikely 30% 23% 16% 14%
Somewhat likely 13% 13% 13% 16%
Very likely 14% 9% 10% 13%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 31% 42% 39%
Somewhat unlikely 12% 16% 22%
Neither likely nor unlikely 29% 23% 14%
Somewhat likely 16% 10% 13%
Very likely 12% 9% 12%

Rent or Own Property

Response Rent Own
Very unlikely 31% 42%
Somewhat unlikely 18% 15%
Neither likely nor unlikely 28% 17%
Somewhat likely 12% 14%
Very likely 11% 11%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 46% 28% 29% 34%
Somewhat unlikely 15% 13% 15% 23%
Neither likely nor unlikely 19% 24% 26% 23%
Somewhat likely 11% 18% 14% 12%
Very likely 9% 17% 16% 8%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 29% 41%
Somewhat unlikely 15% 17%
Neither likely nor unlikely 26% 20%
Somewhat likely 14% 13%
Very likely 16% 9%

17.2 Appliance Or System That Cools That Air In Your Home Crosstabs

Gender

Response Male Female
Very unlikely 35% 39%
Somewhat unlikely 17% 14%
Neither likely nor unlikely 19% 23%
Somewhat likely 15% 11%
Very likely 13% 13%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 29% 28% 42% 56%
Somewhat unlikely 17% 17% 13% 12%
Neither likely nor unlikely 24% 24% 20% 16%
Somewhat likely 14% 16% 15% 10%
Very likely 16% 15% 10% 6%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 30% 35% 40% 41%
Somewhat unlikely 14% 18% 16% 12%
Neither likely nor unlikely 29% 22% 16% 16%
Somewhat likely 13% 13% 17% 14%
Very likely 14% 12% 11% 16%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 29% 42% 40%
Somewhat unlikely 14% 15% 18%
Neither likely nor unlikely 28% 22% 15%
Somewhat likely 16% 10% 14%
Very likely 13% 11% 13%

Rent or Own Property

Response Rent Own
Very unlikely 32% 41%
Somewhat unlikely 17% 14%
Neither likely nor unlikely 28% 16%
Somewhat likely 13% 15%
Very likely 11% 14%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 44% 33% 30% 36%
Somewhat unlikely 15% 5% 17% 18%
Neither likely nor unlikely 20% 29% 22% 23%
Somewhat likely 11% 15% 14% 14%
Very likely 9% 17% 18% 9%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 30% 40%
Somewhat unlikely 17% 15%
Neither likely nor unlikely 22% 21%
Somewhat likely 14% 14%
Very likely 18% 10%

17.3 Appliance Or System That Heats The Water Crosstabs

Gender

Response Male Female
Very unlikely 35% 34%
Somewhat unlikely 17% 16%
Neither likely nor unlikely 21% 26%
Somewhat likely 16% 14%
Very likely 11% 10%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 27% 28% 40% 48%
Somewhat unlikely 19% 18% 15% 14%
Neither likely nor unlikely 25% 24% 26% 16%
Somewhat likely 15% 17% 13% 15%
Very likely 13% 13% 6% 7%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 28% 31% 38% 38%
Somewhat unlikely 14% 21% 13% 16%
Neither likely nor unlikely 30% 23% 18% 18%
Somewhat likely 14% 16% 20% 15%
Very likely 14% 8% 10% 13%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 27% 42% 34%
Somewhat unlikely 15% 16% 18%
Neither likely nor unlikely 30% 21% 18%
Somewhat likely 16% 13% 17%
Very likely 11% 8% 12%

Rent or Own Property

Response Rent Own
Very unlikely 29% 39%
Somewhat unlikely 18% 16%
Neither likely nor unlikely 30% 17%
Somewhat likely 13% 18%
Very likely 10% 11%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 41% 28% 26% 32%
Somewhat unlikely 15% 11% 18% 21%
Neither likely nor unlikely 23% 32% 23% 23%
Somewhat likely 13% 15% 16% 16%
Very likely 7% 14% 16% 8%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 26% 38%
Somewhat unlikely 18% 16%
Neither likely nor unlikely 23% 23%
Somewhat likely 16% 15%
Very likely 16% 7%

17.4 Stovetop Crosstabs

Gender

Response Male Female
Very unlikely 35% 36%
Somewhat unlikely 19% 13%
Neither likely nor unlikely 17% 22%
Somewhat likely 16% 15%
Very likely 13% 13%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 26% 30% 42% 50%
Somewhat unlikely 18% 15% 17% 15%
Neither likely nor unlikely 20% 23% 19% 16%
Somewhat likely 17% 18% 13% 14%
Very likely 19% 15% 10% 6%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 30% 33% 38% 42%
Somewhat unlikely 13% 18% 20% 13%
Neither likely nor unlikely 28% 20% 11% 15%
Somewhat likely 14% 16% 20% 17%
Very likely 15% 12% 11% 13%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 28% 41% 39%
Somewhat unlikely 14% 18% 17%
Neither likely nor unlikely 29% 17% 13%
Somewhat likely 17% 13% 17%
Very likely 13% 12% 14%

Rent or Own Property

Response Rent Own
Very unlikely 29% 41%
Somewhat unlikely 17% 15%
Neither likely nor unlikely 25% 16%
Somewhat likely 16% 15%
Very likely 12% 14%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 42% 26% 28% 36%
Somewhat unlikely 14% 5% 17% 21%
Neither likely nor unlikely 20% 25% 21% 19%
Somewhat likely 15% 16% 17% 14%
Very likely 9% 29% 17% 10%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 28% 39%
Somewhat unlikely 17% 15%
Neither likely nor unlikely 21% 19%
Somewhat likely 17% 15%
Very likely 17% 11%

17.5 Oven Crosstabs

Gender

Response Male Female
Very unlikely 34% 34%
Somewhat unlikely 16% 16%
Neither likely nor unlikely 22% 23%
Somewhat likely 16% 13%
Very likely 13% 14%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 24% 28% 40% 50%
Somewhat unlikely 16% 16% 17% 14%
Neither likely nor unlikely 26% 26% 19% 16%
Somewhat likely 13% 15% 14% 14%
Very likely 21% 15% 9% 6%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 28% 35% 35% 41%
Somewhat unlikely 12% 18% 18% 14%
Neither likely nor unlikely 29% 21% 21% 16%
Somewhat likely 15% 14% 14% 15%
Very likely 16% 12% 12% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 25% 42% 37%
Somewhat unlikely 14% 16% 17%
Neither likely nor unlikely 30% 20% 17%
Somewhat likely 14% 12% 16%
Very likely 17% 10% 13%

Rent or Own Property

Response Rent Own
Very unlikely 30% 38%
Somewhat unlikely 15% 16%
Neither likely nor unlikely 26% 19%
Somewhat likely 15% 14%
Very likely 14% 12%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 41% 27% 25% 35%
Somewhat unlikely 14% 6% 18% 20%
Neither likely nor unlikely 21% 28% 24% 22%
Somewhat likely 15% 12% 15% 12%
Very likely 9% 27% 18% 11%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 25% 39%
Somewhat unlikely 18% 15%
Neither likely nor unlikely 24% 22%
Somewhat likely 15% 14%
Very likely 18% 11%

17.6 Appliance Or System For Drying Clothes Crosstabs

Gender

Response Male Female
Very unlikely 34% 37%
Somewhat unlikely 18% 12%
Neither likely nor unlikely 20% 25%
Somewhat likely 15% 13%
Very likely 14% 13%

Age

Response 18-29 30-49 50-64 65+
Very unlikely 29% 28% 41% 51%
Somewhat unlikely 13% 15% 16% 14%
Neither likely nor unlikely 24% 27% 21% 15%
Somewhat likely 17% 15% 11% 13%
Very likely 17% 15% 12% 7%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unlikely 30% 34% 40% 41%
Somewhat unlikely 14% 15% 17% 15%
Neither likely nor unlikely 31% 23% 15% 16%
Somewhat likely 13% 14% 17% 14%
Very likely 13% 13% 11% 15%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unlikely 28% 42% 38%
Somewhat unlikely 12% 16% 17%
Neither likely nor unlikely 33% 18% 15%
Somewhat likely 14% 12% 15%
Very likely 13% 11% 16%

Rent or Own Property

Response Rent Own
Very unlikely 29% 41%
Somewhat unlikely 16% 14%
Neither likely nor unlikely 30% 16%
Somewhat likely 14% 14%
Very likely 11% 15%

Race/Ethnicity

Response White Black Hispanic Other
Very unlikely 41% 27% 27% 39%
Somewhat unlikely 15% 8% 14% 18%
Neither likely nor unlikely 19% 31% 27% 21%
Somewhat likely 14% 12% 15% 12%
Very likely 11% 22% 17% 9%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unlikely 27% 40%
Somewhat unlikely 14% 15%
Neither likely nor unlikely 27% 20%
Somewhat likely 15% 14%
Very likely 17% 12%


18 Reasons for Replacing the Following Items

What are the reasons you or your landlord-whoever is responsible-plan to replace or add the following in your home within the next few years? Select all that apply. (N = 2,014)
Item Appliance or system that heats the air in your home Appliance or system that cools the air in your home Appliance or system that heats the water Stovetop Oven Appliance or system for drying clothes
Update an old or failing system/appliance 18% 16% 19% 19% 18% 17%
Reduce energy costs 14% 16% 14% 13% 13% 15%
Use less energy 14% 14% 13% 12% 12% 14%
Concern for environmental impact 13% 11% 11% 10% 12% 11%
Upgrade to one that works better or is more reliable 12% 15% 11% 15% 15% 13%
Taking advantage of rebates or incentives 12% 13% 12% 12% 12% 13%
Change from electric to gas 9% 6% 9% 7% 7% 6%
Change from gas to electric 8% 7% 10% 10% 10% 8%
Other (please specify) 1% 2% 1% 1% 1% 2%

19 Reasons for Changing from Gas to Electric


20 Reasons for Changing from Electric to Gas


21 Reasons for Being Unlikely to Replace or Add the Following Appliances

What are the reasons it is unlikely that the following appliances or system would be replaced or added in your home within the next few years? Select all that apply. (N = 978)
Item Appliance or system that heats the air in your home Appliance or system that cools the air in your home Appliance or system that heats the water Stovetop Oven Appliance for drying clothes
System works fine. Will only replace or upgrade when it breaks or fails 54% 48% 51% 50% 53% 50%
Too costly to replace or upgrade 18% 20% 15% 15% 14% 13%
Recently replaced or upgraded already 16% 17% 21% 20% 20% 22%
Other home improvements take priority 9% 12% 10% 11% 10% 11%
Other (please specify) 3% 4% 3% 3% 3% 3%

22 Other Reasons for Being Unlikely to Replace or Add the Following Appliances

22.1 Appliance or system that heats the air in your home


22.2 Appliance or system that cools the air in your home


22.3 Appliance or system that heats the water


22.4 Stovetop


22.5 Oven


22.6 Appliance for drying clothes


23 Knowledge to Choose Gas or Electric Appliance or System

If you were in the market to purchase a new appliance or system for your home, do you believe you have enough knowledge or understanding to choose which type to buy: gas or electric? (N = 1,633)
Response Percent
Yes 83%
No 17%

23.1 Crosstabs

Gender

Response Male Female
Yes 86% 81%
No 14% 19%

Age

Response 18-29 30-49 50-64 65+
Yes 72% 82% 86% 93%
No 28% 18% 14% 7%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Yes 73% 85% 91% 90%
No 27% 15% 9% 10%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Yes 80% 84% 87%
No 20% 16% 13%

Rent or Own Property

Response Rent Own
Yes 75% 89%
No 25% 11%

Race/Ethnicity

Response White Black Hispanic Other
Yes 88% 87% 78% 81%
No 12% 13% 22% 19%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Yes 78% 86%
No 22% 14%


24 Helpful Information for Buying a New Electric Appliance or System

24.1 Appliance or system that heats the air in your home

24.2 Appliance or system that cools the air in your home

24.3 Appliance or system that heats the water

24.4 Stovetop

24.5 Oven

24.6 Appliance or system for drying clothes


25 Agreement with the Following Statements

Please indicate how strongly you agree or disagree with each of the following statements. (N = 1,977)
Item Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree Don’t know/Not sure
I believe that I should make investments to reduce emissions that harm the environment 9% 6% 22% 24% 35% 4%
I believe people are overreacting to the changes in the climate 37% 14% 16% 13% 18% 2%
I am concerned about how air quality affects my health and the health of my family 7% 5% 16% 23% 46% 2%
I think about the environment when deciding what to buy 9% 9% 25% 31% 24% 3%
I believe there are new electric technologies that are beneficial 6% 6% 18% 27% 38% 5%
I believe that changing gas to electric will have no effect on the environment 19% 17% 27% 12% 17% 8%

25.1 I Believe That I Should Make Investments To Reduce Emissions That Harm The Environment Crosstabs

Gender

Response Male Female
Strongly disagree 11% 7%
Somewhat disagree 7% 5%
Neither agree nor disagree 21% 23%
Somewhat agree 24% 24%
Strongly agree 35% 37%
Don’t know/Not sure 2% 5%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 7% 7% 13% 10%
Somewhat disagree 7% 6% 4% 9%
Neither agree nor disagree 21% 21% 26% 21%
Somewhat agree 21% 25% 22% 26%
Strongly agree 42% 35% 32% 31%
Don’t know/Not sure 2% 5% 3% 3%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 10% 9% 6% 9%
Somewhat disagree 8% 4% 9% 5%
Neither agree nor disagree 25% 25% 16% 15%
Somewhat agree 21% 25% 25% 23%
Strongly agree 30% 34% 43% 48%
Don’t know/Not sure 7% 2% 1% 0%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 9% 11% 8%
Somewhat disagree 5% 8% 5%
Neither agree nor disagree 34% 20% 12%
Somewhat agree 20% 24% 27%
Strongly agree 25% 36% 46%
Don’t know/Not sure 7% 2% 2%

Rent or Own Property

Response Rent Own
Strongly disagree 8% 10%
Somewhat disagree 5% 7%
Neither agree nor disagree 23% 21%
Somewhat agree 23% 24%
Strongly agree 35% 36%
Don’t know/Not sure 5% 2%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 9% 6% 9% 8%
Somewhat disagree 5% 4% 7% 5%
Neither agree nor disagree 22% 27% 23% 20%
Somewhat agree 23% 33% 23% 23%
Strongly agree 39% 26% 31% 43%
Don’t know/Not sure 2% 3% 6% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 9% 9%
Somewhat disagree 7% 6%
Neither agree nor disagree 23% 21%
Somewhat agree 23% 24%
Strongly agree 31% 37%
Don’t know/Not sure 6% 2%

25.2 I Believe People Are Overreacting To The Changes In The Climate Crosstabs

Gender

Response Male Female
Strongly disagree 35% 39%
Somewhat disagree 14% 14%
Neither agree nor disagree 14% 18%
Somewhat agree 13% 12%
Strongly agree 22% 14%
Don’t know/Not sure 2% 2%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 42% 31% 37% 42%
Somewhat disagree 17% 14% 13% 10%
Neither agree nor disagree 17% 18% 17% 12%
Somewhat agree 9% 13% 12% 17%
Strongly agree 13% 21% 19% 18%
Don’t know/Not sure 2% 3% 2% 1%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 31% 37% 37% 46%
Somewhat disagree 16% 13% 18% 10%
Neither agree nor disagree 19% 18% 12% 13%
Somewhat agree 14% 11% 14% 8%
Strongly agree 16% 18% 20% 23%
Don’t know/Not sure 4% 2% 0% 0%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 25% 41% 46%
Somewhat disagree 14% 14% 13%
Neither agree nor disagree 24% 16% 9%
Somewhat agree 16% 11% 10%
Strongly agree 18% 17% 20%
Don’t know/Not sure 4% 1% 2%

Rent or Own Property

Response Rent Own
Strongly disagree 37% 37%
Somewhat disagree 13% 15%
Neither agree nor disagree 17% 15%
Somewhat agree 13% 12%
Strongly agree 16% 20%
Don’t know/Not sure 4% 1%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 39% 27% 33% 45%
Somewhat disagree 11% 19% 14% 19%
Neither agree nor disagree 15% 27% 17% 15%
Somewhat agree 15% 15% 13% 6%
Strongly agree 19% 12% 20% 13%
Don’t know/Not sure 2% 1% 2% 2%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 33% 39%
Somewhat disagree 14% 14%
Neither agree nor disagree 17% 16%
Somewhat agree 13% 12%
Strongly agree 20% 17%
Don’t know/Not sure 2% 2%

25.3 I Am Concerned About How Air Quality Affects My Health And The Health Of My Family Crosstabs

Gender

Response Male Female
Strongly disagree 7% 5%
Somewhat disagree 7% 4%
Neither agree nor disagree 18% 15%
Somewhat agree 22% 24%
Strongly agree 44% 49%
Don’t know/Not sure 2% 2%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 6% 5% 8% 8%
Somewhat disagree 4% 7% 4% 7%
Neither agree nor disagree 18% 18% 15% 14%
Somewhat agree 27% 23% 22% 20%
Strongly agree 44% 44% 48% 50%
Don’t know/Not sure 2% 3% 2% 2%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 7% 5% 5% 8%
Somewhat disagree 6% 5% 5% 5%
Neither agree nor disagree 17% 18% 19% 10%
Somewhat agree 18% 25% 26% 26%
Strongly agree 48% 46% 44% 49%
Don’t know/Not sure 5% 1% 1% 1%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 7% 6% 6%
Somewhat disagree 6% 6% 4%
Neither agree nor disagree 21% 17% 12%
Somewhat agree 21% 23% 23%
Strongly agree 41% 45% 54%
Don’t know/Not sure 4% 2% 1%

Rent or Own Property

Response Rent Own
Strongly disagree 7% 6%
Somewhat disagree 5% 6%
Neither agree nor disagree 17% 16%
Somewhat agree 20% 26%
Strongly agree 48% 45%
Don’t know/Not sure 3% 1%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 5% 6% 7% 8%
Somewhat disagree 4% 5% 7% 5%
Neither agree nor disagree 15% 25% 18% 15%
Somewhat agree 26% 20% 21% 21%
Strongly agree 48% 42% 43% 49%
Don’t know/Not sure 2% 2% 3% 2%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 7% 6%
Somewhat disagree 7% 4%
Neither agree nor disagree 18% 16%
Somewhat agree 21% 24%
Strongly agree 43% 47%
Don’t know/Not sure 3% 2%

25.4 I Think About The Environment When Deciding What To Buy Crosstabs

Gender

Response Male Female
Strongly disagree 10% 6%
Somewhat disagree 10% 7%
Neither agree nor disagree 22% 27%
Somewhat agree 28% 34%
Strongly agree 27% 23%
Don’t know/Not sure 3% 3%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 7% 8% 9% 12%
Somewhat disagree 8% 7% 9% 10%
Neither agree nor disagree 23% 25% 24% 25%
Somewhat agree 38% 28% 31% 27%
Strongly agree 19% 29% 24% 23%
Don’t know/Not sure 4% 3% 2% 2%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 7% 8% 8% 11%
Somewhat disagree 10% 9% 7% 7%
Neither agree nor disagree 26% 28% 22% 19%
Somewhat agree 25% 32% 38% 29%
Strongly agree 26% 22% 25% 32%
Don’t know/Not sure 6% 1% 1% 1%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 9% 8% 10%
Somewhat disagree 9% 10% 6%
Neither agree nor disagree 30% 26% 16%
Somewhat agree 28% 31% 34%
Strongly agree 19% 23% 32%
Don’t know/Not sure 4% 3% 2%

Rent or Own Property

Response Rent Own
Strongly disagree 8% 10%
Somewhat disagree 8% 9%
Neither agree nor disagree 25% 24%
Somewhat agree 33% 29%
Strongly agree 23% 26%
Don’t know/Not sure 4% 2%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 9% 7% 8% 9%
Somewhat disagree 7% 9% 8% 10%
Neither agree nor disagree 22% 28% 25% 27%
Somewhat agree 33% 29% 33% 27%
Strongly agree 27% 24% 23% 26%
Don’t know/Not sure 2% 4% 4% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 8% 9%
Somewhat disagree 8% 9%
Neither agree nor disagree 25% 24%
Somewhat agree 33% 30%
Strongly agree 23% 25%
Don’t know/Not sure 4% 2%

25.5 I Believe There Are New Electric Technologies That Are Beneficial Crosstabs

Gender

Response Male Female
Strongly disagree 7% 4%
Somewhat disagree 7% 4%
Neither agree nor disagree 16% 21%
Somewhat agree 27% 27%
Strongly agree 40% 38%
Don’t know/Not sure 4% 7%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 4% 6% 7% 8%
Somewhat disagree 6% 4% 6% 8%
Neither agree nor disagree 15% 20% 19% 18%
Somewhat agree 23% 28% 27% 27%
Strongly agree 46% 38% 35% 33%
Don’t know/Not sure 7% 5% 5% 6%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 6% 4% 7% 6%
Somewhat disagree 7% 4% 7% 6%
Neither agree nor disagree 17% 22% 20% 11%
Somewhat agree 27% 28% 20% 29%
Strongly agree 37% 38% 42% 45%
Don’t know/Not sure 7% 4% 4% 3%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 6% 7% 5%
Somewhat disagree 5% 8% 5%
Neither agree nor disagree 24% 17% 13%
Somewhat agree 26% 26% 27%
Strongly agree 34% 37% 44%
Don’t know/Not sure 5% 5% 6%

Rent or Own Property

Response Rent Own
Strongly disagree 6% 6%
Somewhat disagree 5% 6%
Neither agree nor disagree 18% 19%
Somewhat agree 26% 27%
Strongly agree 39% 37%
Don’t know/Not sure 7% 4%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 6% 4% 5% 5%
Somewhat disagree 7% 1% 6% 4%
Neither agree nor disagree 18% 25% 17% 20%
Somewhat agree 26% 25% 30% 24%
Strongly agree 37% 43% 38% 40%
Don’t know/Not sure 6% 2% 4% 6%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 5% 6%
Somewhat disagree 6% 6%
Neither agree nor disagree 17% 19%
Somewhat agree 30% 25%
Strongly agree 38% 38%
Don’t know/Not sure 4% 6%

25.6 I Believe That Changing Gas To Electric Will Have No Effect On The Environment Crosstabs

Gender

Response Male Female
Strongly disagree 21% 18%
Somewhat disagree 14% 20%
Neither agree nor disagree 25% 29%
Somewhat agree 14% 10%
Strongly agree 21% 12%
Don’t know/Not sure 5% 11%

Age

Response 18-29 30-49 50-64 65+
Strongly disagree 21% 16% 18% 24%
Somewhat disagree 26% 14% 15% 14%
Neither agree nor disagree 19% 31% 32% 24%
Somewhat agree 12% 13% 11% 14%
Strongly agree 17% 19% 14% 14%
Don’t know/Not sure 4% 7% 11% 10%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Strongly disagree 17% 17% 25% 22%
Somewhat disagree 16% 17% 16% 15%
Neither agree nor disagree 30% 29% 24% 24%
Somewhat agree 11% 13% 14% 12%
Strongly agree 16% 16% 13% 23%
Don’t know/Not sure 9% 8% 8% 4%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Strongly disagree 16% 20% 22%
Somewhat disagree 14% 17% 19%
Neither agree nor disagree 34% 25% 22%
Somewhat agree 11% 16% 10%
Strongly agree 15% 14% 20%
Don’t know/Not sure 10% 8% 6%

Rent or Own Property

Response Rent Own
Strongly disagree 18% 20%
Somewhat disagree 18% 15%
Neither agree nor disagree 30% 25%
Somewhat agree 11% 13%
Strongly agree 13% 20%
Don’t know/Not sure 9% 7%

Race/Ethnicity

Response White Black Hispanic Other
Strongly disagree 19% 15% 15% 27%
Somewhat disagree 17% 10% 18% 18%
Neither agree nor disagree 27% 38% 26% 27%
Somewhat agree 13% 8% 14% 10%
Strongly agree 16% 24% 18% 13%
Don’t know/Not sure 8% 5% 9% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Strongly disagree 15% 21%
Somewhat disagree 18% 16%
Neither agree nor disagree 26% 28%
Somewhat agree 14% 12%
Strongly agree 18% 16%
Don’t know/Not sure 9% 7%


26 Familiarity with the Following Systems and Appliances

How familiar are you with the following systems and appliances for your home? (N = 1,976)
Item Not familiar at all Slightly familiar Moderately familiar Very familiar Extremely familiar
Heat pump water heater 41% 20% 18% 14% 7%
Induction stove 35% 21% 20% 15% 8%
Central heat pump (HVAC) 38% 19% 19% 15% 9%
Mini-split or “ductless” heat pump (HVAC) 52% 14% 16% 11% 7%
Heat pump clothes dryer 52% 16% 14% 12% 7%

26.1 Heat Pump Water Heater Crosstabs

Gender

Response Male Female
Not familiar at all 37% 46%
Slightly familiar 19% 20%
Moderately familiar 18% 16%
Very familiar 18% 11%
Extremely familiar 8% 7%

Age

Response 18-29 30-49 50-64 65+
Not familiar at all 30% 35% 52% 52%
Slightly familiar 22% 21% 18% 19%
Moderately familiar 20% 19% 14% 16%
Very familiar 16% 17% 11% 9%
Extremely familiar 12% 8% 4% 4%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not familiar at all 44% 41% 38% 37%
Slightly familiar 21% 18% 22% 20%
Moderately familiar 18% 19% 24% 13%
Very familiar 11% 16% 10% 18%
Extremely familiar 5% 7% 5% 13%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not familiar at all 41% 43% 41%
Slightly familiar 23% 18% 18%
Moderately familiar 16% 21% 16%
Very familiar 13% 13% 16%
Extremely familiar 7% 6% 9%

Rent or Own Property

Response Rent Own
Not familiar at all 45% 37%
Slightly familiar 19% 21%
Moderately familiar 18% 17%
Very familiar 12% 15%
Extremely familiar 5% 9%

Race/Ethnicity

Response White Black Hispanic Other
Not familiar at all 43% 31% 38% 46%
Slightly familiar 20% 12% 22% 19%
Moderately familiar 18% 19% 16% 20%
Very familiar 12% 26% 16% 9%
Extremely familiar 8% 12% 8% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not familiar at all 38% 43%
Slightly familiar 22% 19%
Moderately familiar 16% 18%
Very familiar 16% 13%
Extremely familiar 8% 7%

26.2 Induction Stove Crosstabs

Gender

Response Male Female
Not familiar at all 28% 43%
Slightly familiar 20% 22%
Moderately familiar 23% 16%
Very familiar 20% 12%
Extremely familiar 9% 8%

Age

Response 18-29 30-49 50-64 65+
Not familiar at all 27% 32% 41% 43%
Slightly familiar 27% 16% 24% 21%
Moderately familiar 18% 23% 19% 18%
Very familiar 17% 19% 12% 12%
Extremely familiar 12% 10% 5% 5%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not familiar at all 43% 38% 24% 22%
Slightly familiar 22% 18% 23% 20%
Moderately familiar 18% 20% 27% 19%
Very familiar 10% 15% 21% 24%
Extremely familiar 6% 9% 5% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not familiar at all 40% 38% 27%
Slightly familiar 27% 19% 17%
Moderately familiar 16% 21% 23%
Very familiar 10% 16% 21%
Extremely familiar 7% 6% 11%

Rent or Own Property

Response Rent Own
Not familiar at all 41% 30%
Slightly familiar 20% 22%
Moderately familiar 18% 22%
Very familiar 15% 16%
Extremely familiar 6% 10%

Race/Ethnicity

Response White Black Hispanic Other
Not familiar at all 37% 38% 37% 31%
Slightly familiar 21% 21% 22% 18%
Moderately familiar 19% 18% 18% 26%
Very familiar 15% 20% 14% 19%
Extremely familiar 9% 3% 9% 6%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not familiar at all 37% 34%
Slightly familiar 22% 21%
Moderately familiar 18% 21%
Very familiar 14% 16%
Extremely familiar 9% 8%

26.3 Central Heat Pump (Hvac) Crosstabs

Gender

Response Male Female
Not familiar at all 33% 43%
Slightly familiar 17% 21%
Moderately familiar 21% 17%
Very familiar 19% 12%
Extremely familiar 11% 8%

Age

Response 18-29 30-49 50-64 65+
Not familiar at all 40% 34% 42% 36%
Slightly familiar 14% 19% 22% 21%
Moderately familiar 19% 21% 17% 21%
Very familiar 12% 17% 14% 17%
Extremely familiar 15% 9% 6% 5%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not familiar at all 47% 37% 26% 28%
Slightly familiar 17% 20% 20% 19%
Moderately familiar 19% 18% 28% 17%
Very familiar 11% 16% 15% 22%
Extremely familiar 7% 9% 10% 14%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not familiar at all 46% 37% 29%
Slightly familiar 20% 19% 18%
Moderately familiar 16% 19% 23%
Very familiar 13% 14% 18%
Extremely familiar 5% 10% 12%

Rent or Own Property

Response Rent Own
Not familiar at all 47% 30%
Slightly familiar 18% 20%
Moderately familiar 18% 21%
Very familiar 12% 18%
Extremely familiar 5% 12%

Race/Ethnicity

Response White Black Hispanic Other
Not familiar at all 37% 31% 40% 39%
Slightly familiar 20% 13% 19% 20%
Moderately familiar 20% 15% 16% 26%
Very familiar 16% 31% 14% 10%
Extremely familiar 9% 11% 11% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not familiar at all 40% 37%
Slightly familiar 19% 19%
Moderately familiar 16% 21%
Very familiar 14% 15%
Extremely familiar 11% 8%

26.4 Mini-Split Or “Ductless” Heat Pump (Hvac) Crosstabs

Gender

Response Male Female
Not familiar at all 44% 60%
Slightly familiar 14% 15%
Moderately familiar 18% 13%
Very familiar 15% 7%
Extremely familiar 9% 6%

Age

Response 18-29 30-49 50-64 65+
Not familiar at all 48% 47% 59% 59%
Slightly familiar 17% 14% 13% 13%
Moderately familiar 15% 18% 13% 15%
Very familiar 7% 14% 10% 10%
Extremely familiar 12% 7% 5% 4%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not familiar at all 55% 53% 45% 46%
Slightly familiar 14% 14% 19% 13%
Moderately familiar 19% 16% 15% 14%
Very familiar 7% 9% 16% 16%
Extremely familiar 5% 8% 6% 11%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not familiar at all 56% 52% 49%
Slightly familiar 16% 13% 14%
Moderately familiar 16% 17% 14%
Very familiar 8% 9% 14%
Extremely familiar 4% 9% 9%

Rent or Own Property

Response Rent Own
Not familiar at all 59% 46%
Slightly familiar 15% 14%
Moderately familiar 14% 17%
Very familiar 8% 13%
Extremely familiar 4% 10%

Race/Ethnicity

Response White Black Hispanic Other
Not familiar at all 53% 47% 50% 58%
Slightly familiar 13% 9% 16% 17%
Moderately familiar 15% 24% 16% 14%
Very familiar 12% 14% 10% 7%
Extremely familiar 7% 7% 8% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not familiar at all 50% 53%
Slightly familiar 16% 14%
Moderately familiar 16% 15%
Very familiar 10% 11%
Extremely familiar 8% 7%

26.5 Heat Pump Clothes Dryer Crosstabs

Gender

Response Male Female
Not familiar at all 47% 57%
Slightly familiar 16% 16%
Moderately familiar 15% 11%
Very familiar 14% 9%
Extremely familiar 7% 6%

Age

Response 18-29 30-49 50-64 65+
Not familiar at all 45% 45% 59% 64%
Slightly familiar 15% 12% 19% 19%
Moderately familiar 14% 19% 11% 9%
Very familiar 14% 17% 6% 7%
Extremely familiar 13% 7% 4% 2%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Not familiar at all 47% 54% 58% 47%
Slightly familiar 20% 13% 12% 17%
Moderately familiar 17% 14% 13% 11%
Very familiar 12% 11% 14% 13%
Extremely familiar 4% 8% 3% 12%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Not familiar at all 50% 55% 52%
Slightly familiar 19% 14% 14%
Moderately familiar 14% 16% 12%
Very familiar 13% 9% 13%
Extremely familiar 4% 6% 9%

Rent or Own Property

Response Rent Own
Not familiar at all 53% 50%
Slightly familiar 15% 16%
Moderately familiar 13% 15%
Very familiar 15% 10%
Extremely familiar 4% 9%

Race/Ethnicity

Response White Black Hispanic Other
Not familiar at all 56% 39% 47% 58%
Slightly familiar 17% 8% 17% 13%
Moderately familiar 11% 23% 14% 16%
Very familiar 9% 22% 15% 9%
Extremely familiar 7% 8% 7% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Not familiar at all 47% 54%
Slightly familiar 17% 15%
Moderately familiar 14% 14%
Very familiar 15% 10%
Extremely familiar 7% 6%


27 Veracity of the Following Statements

For each of the following statements, please indicate whether you believe them to be true or false. If you are unsure, please take your best guess. (N = 1,985)
Item True False Do not know
On average, electric appliances/systems are more expensive to purchase than gas appliances/systems 41% 22% 38%
Induction cooktops boil 6 quarts of water faster than gas 36% 15% 50%
Gas stoves cause lower quality indoor air 40% 25% 35%
Heat pump systems reduce carbon emissions 33% 11% 56%
Heat pump HVAC systems provide both heating and cooling 47% 9% 45%
50 percent of homes in the United States use induction cooktops and ranges 24% 26% 50%
Induction stove technology is the same as the coils that turn red and hot 22% 33% 45%
Drying a load of laundry with a heat pump clothes dryer takes longer than with a gas dryer 23% 19% 58%

27.1 On Average, Electric Appliances/Systems Are More Expensive To Purchase Than Gas Appliances/Systems Crosstabs

Gender

Response Male Female
True 43% 39%
False 26% 18%
Do not know 31% 43%

Age

Response 18-29 30-49 50-64 65+
True 47% 41% 39% 35%
False 19% 21% 23% 25%
Do not know 34% 38% 38% 40%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 45% 41% 37% 40%
False 14% 22% 32% 25%
Do not know 40% 38% 31% 35%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 44% 39% 38%
False 16% 25% 26%
Do not know 41% 36% 35%

Rent or Own Property

Response Rent Own
True 43% 39%
False 17% 26%
Do not know 41% 35%

Race/Ethnicity

Response White Black Hispanic Other
True 38% 53% 49% 31%
False 22% 18% 19% 26%
Do not know 41% 29% 32% 43%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 49% 37%
False 19% 23%
Do not know 32% 40%

27.2 Induction Cooktops Boil 6 Quarts Of Water Faster Than Gas Crosstabs

Gender

Response Male Female
True 39% 34%
False 17% 13%
Do not know 45% 53%

Age

Response 18-29 30-49 50-64 65+
True 33% 38% 33% 37%
False 22% 15% 12% 9%
Do not know 46% 47% 54% 54%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 28% 37% 34% 47%
False 15% 14% 21% 12%
Do not know 57% 49% 45% 42%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 30% 35% 42%
False 14% 16% 15%
Do not know 56% 49% 43%

Rent or Own Property

Response Rent Own
True 32% 39%
False 17% 13%
Do not know 51% 48%

Race/Ethnicity

Response White Black Hispanic Other
True 38% 29% 30% 42%
False 11% 17% 22% 10%
Do not know 50% 54% 48% 48%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 30% 38%
False 22% 11%
Do not know 48% 50%

27.3 Gas Stoves Cause Lower Quality Indoor Air Crosstabs

Gender

Response Male Female
True 46% 36%
False 30% 20%
Do not know 25% 43%

Age

Response 18-29 30-49 50-64 65+
True 54% 41% 34% 30%
False 19% 22% 28% 33%
Do not know 27% 37% 38% 37%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 38% 36% 45% 52%
False 22% 26% 27% 24%
Do not know 40% 38% 29% 25%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 33% 40% 47%
False 24% 27% 25%
Do not know 43% 33% 28%

Rent or Own Property

Response Rent Own
True 40% 40%
False 21% 29%
Do not know 39% 31%

Race/Ethnicity

Response White Black Hispanic Other
True 39% 41% 38% 50%
False 26% 19% 29% 16%
Do not know 35% 40% 33% 34%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 38% 41%
False 29% 23%
Do not know 33% 36%

27.4 Heat Pump Systems Reduce Carbon Emissions Crosstabs

Gender

Response Male Female
True 38% 30%
False 14% 7%
Do not know 48% 62%

Age

Response 18-29 30-49 50-64 65+
True 39% 39% 25% 25%
False 15% 9% 10% 10%
Do not know 46% 52% 65% 65%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 30% 31% 36% 42%
False 10% 11% 13% 10%
Do not know 60% 58% 51% 48%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 24% 32% 44%
False 12% 10% 10%
Do not know 64% 58% 47%

Rent or Own Property

Response Rent Own
True 30% 35%
False 12% 10%
Do not know 58% 55%

Race/Ethnicity

Response White Black Hispanic Other
True 33% 36% 34% 31%
False 10% 13% 10% 12%
Do not know 57% 51% 56% 56%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 34% 32%
False 10% 11%
Do not know 56% 56%

27.5 Heat Pump Hvac Systems Provide Both Heating And Cooling Crosstabs

Gender

Response Male Female
True 54% 41%
False 10% 8%
Do not know 37% 51%

Age

Response 18-29 30-49 50-64 65+
True 45% 49% 40% 53%
False 12% 11% 6% 5%
Do not know 44% 41% 53% 42%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 40% 50% 50% 54%
False 11% 7% 6% 8%
Do not know 49% 43% 44% 38%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 39% 48% 54%
False 10% 8% 9%
Do not know 51% 44% 37%

Rent or Own Property

Response Rent Own
True 43% 50%
False 9% 9%
Do not know 49% 41%

Race/Ethnicity

Response White Black Hispanic Other
True 49% 47% 47% 42%
False 8% 7% 11% 8%
Do not know 42% 46% 42% 50%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 47% 47%
False 11% 8%
Do not know 42% 46%

27.6 50 Percent Of Homes In The United States Use Induction Cooktops And Ranges Crosstabs

Gender

Response Male Female
True 22% 26%
False 31% 22%
Do not know 47% 52%

Age

Response 18-29 30-49 50-64 65+
True 38% 30% 16% 7%
False 21% 21% 30% 39%
Do not know 42% 49% 54% 54%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 29% 22% 22% 22%
False 18% 27% 31% 36%
Do not know 54% 51% 47% 42%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 28% 22% 21%
False 20% 28% 33%
Do not know 53% 50% 46%

Rent or Own Property

Response Rent Own
True 28% 20%
False 20% 33%
Do not know 52% 47%

Race/Ethnicity

Response White Black Hispanic Other
True 20% 24% 32% 22%
False 30% 19% 22% 28%
Do not know 50% 57% 46% 50%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 32% 20%
False 22% 29%
Do not know 46% 51%

27.7 Induction Stove Technology Is The Same As The Coils That Turn Red And Hot Crosstabs

Gender

Response Male Female
True 25% 20%
False 37% 29%
Do not know 37% 51%

Age

Response 18-29 30-49 50-64 65+
True 33% 27% 14% 10%
False 28% 31% 34% 40%
Do not know 39% 42% 51% 50%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 25% 23% 18% 20%
False 20% 33% 45% 47%
Do not know 55% 44% 37% 33%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 24% 21% 22%
False 21% 35% 45%
Do not know 56% 44% 34%

Rent or Own Property

Response Rent Own
True 25% 20%
False 27% 38%
Do not know 48% 42%

Race/Ethnicity

Response White Black Hispanic Other
True 19% 18% 26% 25%
False 37% 21% 27% 37%
Do not know 45% 61% 47% 38%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 26% 20%
False 27% 36%
Do not know 47% 44%

27.8 Drying A Load Of Laundry With A Heat Pump Clothes Dryer Takes Longer Than With A Gas Dryer Crosstabs

Gender

Response Male Female
True 26% 20%
False 21% 19%
Do not know 53% 62%

Age

Response 18-29 30-49 50-64 65+
True 32% 28% 17% 10%
False 20% 21% 18% 15%
Do not know 48% 51% 65% 75%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
True 21% 20% 31% 29%
False 18% 20% 18% 15%
Do not know 61% 60% 51% 55%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
True 23% 21% 23%
False 17% 20% 20%
Do not know 60% 59% 57%

Rent or Own Property

Response Rent Own
True 24% 22%
False 19% 19%
Do not know 57% 59%

Race/Ethnicity

Response White Black Hispanic Other
True 21% 23% 24% 22%
False 18% 23% 20% 19%
Do not know 60% 53% 55% 60%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
True 24% 22%
False 20% 18%
Do not know 55% 60%


28 Favorability Towards the Following Electric Appliances or Systems

How favorable are you towards the following electric appliances or systems? For a reminder of the description of each type of appliance/system, hover your mouse over the name of the appliance/system. (N = 1,972)
Item Very unfavorable Somewhat unfavorable Neither favorable nor unfavorable Somewhat favorable Very favorable
Heat pump water heater 8% 6% 33% 31% 21%
Induction stove 9% 9% 28% 29% 26%
Central heat pump (HVAC) 6% 6% 33% 30% 25%
Mini-split or “ductless” heat pump (HVAC) 7% 7% 37% 28% 21%
Heat pump clothes dryer 7% 6% 35% 30% 22%

28.1 Heat Pump Water Heater Crosstabs

Gender

Response Male Female
Very unfavorable 9% 7%
Somewhat unfavorable 6% 5%
Neither favorable nor unfavorable 33% 32%
Somewhat favorable 30% 34%
Very favorable 22% 22%

Age

Response 18-29 30-49 50-64 65+
Very unfavorable 8% 6% 9% 10%
Somewhat unfavorable 2% 7% 7% 8%
Neither favorable nor unfavorable 30% 33% 37% 33%
Somewhat favorable 38% 29% 31% 30%
Very favorable 21% 26% 16% 19%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unfavorable 10% 6% 5% 9%
Somewhat unfavorable 5% 6% 7% 5%
Neither favorable nor unfavorable 34% 35% 33% 28%
Somewhat favorable 32% 33% 33% 30%
Very favorable 19% 20% 23% 29%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unfavorable 11% 6% 7%
Somewhat unfavorable 5% 8% 5%
Neither favorable nor unfavorable 36% 39% 26%
Somewhat favorable 31% 28% 36%
Very favorable 17% 20% 27%

Rent or Own Property

Response Rent Own
Very unfavorable 9% 7%
Somewhat unfavorable 5% 6%
Neither favorable nor unfavorable 35% 32%
Somewhat favorable 31% 32%
Very favorable 20% 22%

Race/Ethnicity

Response White Black Hispanic Other
Very unfavorable 9% 5% 7% 8%
Somewhat unfavorable 5% 6% 7% 4%
Neither favorable nor unfavorable 34% 40% 32% 30%
Somewhat favorable 30% 21% 33% 35%
Very favorable 22% 28% 21% 24%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unfavorable 7% 9%
Somewhat unfavorable 7% 5%
Neither favorable nor unfavorable 32% 34%
Somewhat favorable 33% 31%
Very favorable 21% 21%

28.2 Induction Stove Crosstabs

Gender

Response Male Female
Very unfavorable 10% 8%
Somewhat unfavorable 10% 7%
Neither favorable nor unfavorable 25% 29%
Somewhat favorable 29% 28%
Very favorable 26% 28%

Age

Response 18-29 30-49 50-64 65+
Very unfavorable 7% 8% 11% 11%
Somewhat unfavorable 4% 10% 9% 12%
Neither favorable nor unfavorable 27% 25% 31% 29%
Somewhat favorable 32% 26% 30% 27%
Very favorable 30% 32% 19% 20%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unfavorable 9% 7% 8% 11%
Somewhat unfavorable 6% 8% 13% 9%
Neither favorable nor unfavorable 30% 28% 27% 22%
Somewhat favorable 28% 31% 29% 25%
Very favorable 27% 25% 22% 33%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unfavorable 11% 9% 8%
Somewhat unfavorable 7% 11% 9%
Neither favorable nor unfavorable 28% 34% 22%
Somewhat favorable 30% 24% 31%
Very favorable 25% 23% 30%

Rent or Own Property

Response Rent Own
Very unfavorable 8% 10%
Somewhat unfavorable 7% 10%
Neither favorable nor unfavorable 29% 27%
Somewhat favorable 27% 30%
Very favorable 30% 23%

Race/Ethnicity

Response White Black Hispanic Other
Very unfavorable 9% 4% 8% 9%
Somewhat unfavorable 9% 13% 9% 5%
Neither favorable nor unfavorable 27% 33% 26% 29%
Somewhat favorable 28% 27% 31% 29%
Very favorable 27% 23% 27% 28%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unfavorable 8% 10%
Somewhat unfavorable 9% 9%
Neither favorable nor unfavorable 26% 29%
Somewhat favorable 31% 27%
Very favorable 27% 26%

28.3 Central Heat Pump (Hvac) Crosstabs

Gender

Response Male Female
Very unfavorable 6% 6%
Somewhat unfavorable 7% 6%
Neither favorable nor unfavorable 32% 32%
Somewhat favorable 31% 30%
Very favorable 25% 26%

Age

Response 18-29 30-49 50-64 65+
Very unfavorable 4% 6% 7% 9%
Somewhat unfavorable 4% 6% 6% 10%
Neither favorable nor unfavorable 27% 33% 38% 33%
Somewhat favorable 35% 27% 31% 30%
Very favorable 30% 29% 18% 19%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unfavorable 7% 4% 5% 7%
Somewhat unfavorable 7% 6% 3% 6%
Neither favorable nor unfavorable 40% 31% 25% 26%
Somewhat favorable 25% 32% 41% 29%
Very favorable 21% 26% 25% 31%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unfavorable 8% 5% 6%
Somewhat unfavorable 6% 7% 6%
Neither favorable nor unfavorable 39% 37% 23%
Somewhat favorable 26% 29% 36%
Very favorable 22% 23% 29%

Rent or Own Property

Response Rent Own
Very unfavorable 7% 6%
Somewhat unfavorable 6% 6%
Neither favorable nor unfavorable 34% 32%
Somewhat favorable 28% 32%
Very favorable 25% 24%

Race/Ethnicity

Response White Black Hispanic Other
Very unfavorable 7% 8% 4% 5%
Somewhat unfavorable 6% 6% 7% 4%
Neither favorable nor unfavorable 31% 38% 33% 30%
Somewhat favorable 32% 26% 28% 34%
Very favorable 24% 22% 28% 27%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unfavorable 4% 8%
Somewhat unfavorable 7% 5%
Neither favorable nor unfavorable 33% 33%
Somewhat favorable 28% 31%
Very favorable 28% 23%

28.4 Mini-Split Or “Ductless” Heat Pump (Hvac) Crosstabs

Gender

Response Male Female
Very unfavorable 6% 6%
Somewhat unfavorable 7% 7%
Neither favorable nor unfavorable 37% 37%
Somewhat favorable 28% 29%
Very favorable 22% 20%

Age

Response 18-29 30-49 50-64 65+
Very unfavorable 6% 6% 6% 8%
Somewhat unfavorable 5% 7% 6% 9%
Neither favorable nor unfavorable 36% 33% 43% 40%
Somewhat favorable 31% 28% 28% 27%
Very favorable 22% 25% 17% 16%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unfavorable 8% 5% 4% 7%
Somewhat unfavorable 7% 6% 8% 7%
Neither favorable nor unfavorable 39% 39% 37% 29%
Somewhat favorable 28% 29% 29% 29%
Very favorable 18% 20% 22% 29%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unfavorable 8% 6% 5%
Somewhat unfavorable 6% 8% 6%
Neither favorable nor unfavorable 41% 41% 31%
Somewhat favorable 27% 26% 32%
Very favorable 18% 19% 26%

Rent or Own Property

Response Rent Own
Very unfavorable 8% 6%
Somewhat unfavorable 6% 8%
Neither favorable nor unfavorable 39% 36%
Somewhat favorable 28% 29%
Very favorable 20% 22%

Race/Ethnicity

Response White Black Hispanic Other
Very unfavorable 6% 9% 7% 6%
Somewhat unfavorable 7% 8% 5% 6%
Neither favorable nor unfavorable 37% 39% 37% 37%
Somewhat favorable 28% 23% 30% 29%
Very favorable 21% 21% 22% 23%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unfavorable 7% 7%
Somewhat unfavorable 5% 7%
Neither favorable nor unfavorable 37% 38%
Somewhat favorable 30% 28%
Very favorable 22% 20%

28.5 Heat Pump Clothes Dryer Crosstabs

Gender

Response Male Female
Very unfavorable 8% 6%
Somewhat unfavorable 8% 4%
Neither favorable nor unfavorable 33% 35%
Somewhat favorable 29% 31%
Very favorable 22% 24%

Age

Response 18-29 30-49 50-64 65+
Very unfavorable 6% 6% 7% 11%
Somewhat unfavorable 1% 6% 9% 9%
Neither favorable nor unfavorable 34% 33% 37% 34%
Somewhat favorable 36% 28% 28% 28%
Very favorable 23% 27% 19% 18%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Very unfavorable 8% 5% 8% 8%
Somewhat unfavorable 4% 7% 7% 5%
Neither favorable nor unfavorable 41% 34% 30% 28%
Somewhat favorable 27% 32% 32% 31%
Very favorable 20% 23% 23% 28%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Very unfavorable 9% 6% 7%
Somewhat unfavorable 5% 9% 5%
Neither favorable nor unfavorable 39% 37% 27%
Somewhat favorable 29% 26% 34%
Very favorable 19% 22% 27%

Rent or Own Property

Response Rent Own
Very unfavorable 7% 8%
Somewhat unfavorable 6% 7%
Neither favorable nor unfavorable 37% 33%
Somewhat favorable 29% 31%
Very favorable 22% 22%

Race/Ethnicity

Response White Black Hispanic Other
Very unfavorable 8% 4% 5% 7%
Somewhat unfavorable 5% 12% 6% 4%
Neither favorable nor unfavorable 36% 34% 34% 30%
Somewhat favorable 29% 29% 31% 32%
Very favorable 22% 21% 24% 26%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Very unfavorable 5% 8%
Somewhat unfavorable 6% 6%
Neither favorable nor unfavorable 34% 35%
Somewhat favorable 31% 29%
Very favorable 24% 22%


29 Reasons for Being Likely to Choose the Following Appliances

29.1 Heat Pump Water Heater

What are the reasons that you would be likely choose a heat pump water heater? Please choose up to three. (N = 2,014)
Item Selected
Uses less energy 46%
Cost savings on annual energy bills 43%
Impact on the environment 32%
Heats or cools more quickly 26%
Has a longer lifetime 19%
Is more reliable 17%
System/appliance performance 16%
Availability of discounts/rebates/incentives 15%
Less expensive to have system installed 11%
Equipment/Appliance is less expensive to purchase 10%
Recommendation from friends or family 10%
Easier to fix 8%
Recommendation from a contractor or professional 8%
Previous experience 6%
Other (please specify) 1%

29.1.1 Crosstabs

Gender

Response Male Female
Uses less energy 47% 45%
Cost savings on annual energy bills 43% 43%
Impact on the environment 31% 33%
Heats or cools more quickly 22% 29%
Has a longer lifetime 20% 18%
System/appliance performance 17% 15%
Is more reliable 17% 17%
Availability of discounts/rebates/incentives 16% 14%
Recommendation from friends or family 11% 9%
Equipment/Appliance is less expensive to purchase 11% 10%
Easier to fix 10% 6%
Recommendation from a contractor or professional 9% 7%
Less expensive to have system installed 8% 13%
Previous experience 6% 6%
Other (please specify) 2% 0%

Age

Response 18-29 30-49 50-64 65+
Uses less energy 47% 44% 48% 49%
Cost savings on annual energy bills 46% 37% 44% 50%
Impact on the environment 35% 28% 32% 38%
Heats or cools more quickly 24% 26% 26% 28%
Is more reliable 19% 22% 12% 10%
Has a longer lifetime 18% 24% 16% 12%
System/appliance performance 17% 13% 18% 17%
Recommendation from friends or family 16% 6% 11% 8%
Less expensive to have system installed 15% 10% 9% 10%
Previous experience 9% 6% 6% 3%
Easier to fix 8% 15% 3% 1%
Availability of discounts/rebates/incentives 8% 10% 23% 23%
Equipment/Appliance is less expensive to purchase 7% 10% 12% 13%
Recommendation from a contractor or professional 6% 9% 8% 8%
Other (please specify) 2% 0% 1% 1%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Uses less energy 49% 43% 54% 49%
Cost savings on annual energy bills 34% 48% 52% 38%
Heats or cools more quickly 32% 26% 26% 20%
Impact on the environment 29% 30% 45% 39%
Is more reliable 24% 19% 9% 13%
System/appliance performance 20% 12% 15% 18%
Has a longer lifetime 16% 23% 14% 17%
Recommendation from friends or family 13% 9% 5% 12%
Less expensive to have system installed 10% 9% 9% 14%
Availability of discounts/rebates/incentives 9% 15% 15% 20%
Previous experience 8% 5% 5% 6%
Recommendation from a contractor or professional 8% 11% 4% 8%
Easier to fix 7% 8% 9% 4%
Equipment/Appliance is less expensive to purchase 4% 12% 13% 12%
Other (please specify) 1%
1% 3%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Uses less energy 44% 52% 45%
Cost savings on annual energy bills 35% 45% 48%
Heats or cools more quickly 30% 30% 19%
Is more reliable 25% 9% 16%
Has a longer lifetime 20% 15% 21%
System/appliance performance 17% 14% 16%
Impact on the environment 17% 38% 41%
Recommendation from friends or family 13% 9% 9%
Less expensive to have system installed 9% 9% 13%
Previous experience 9% 5% 5%
Easier to fix 9% 9% 7%
Availability of discounts/rebates/incentives 7% 16% 20%
Equipment/Appliance is less expensive to purchase 7% 10% 12%
Recommendation from a contractor or professional 7% 8% 9%
Other (please specify) 0% 2% 1%

Rent or Own Property

Response Rent Own
Cost savings on annual energy bills 42% 44%
Uses less energy 41% 51%
Impact on the environment 34% 32%
Heats or cools more quickly 26% 25%
Is more reliable 19% 15%
Has a longer lifetime 17% 21%
System/appliance performance 16% 16%
Less expensive to have system installed 13% 9%
Recommendation from friends or family 12% 9%
Easier to fix 10% 7%
Availability of discounts/rebates/incentives 9% 19%
Equipment/Appliance is less expensive to purchase 9% 11%
Previous experience 7% 5%
Recommendation from a contractor or professional 7% 9%
Other (please specify) 1% 1%

Race/Ethnicity

Response White Black Hispanic Other
Uses less energy 47% 38% 45% 48%
Cost savings on annual energy bills 44% 36% 38% 54%
Impact on the environment 37% 19% 26% 39%
Heats or cools more quickly 25% 30% 31% 16%
System/appliance performance 19% 26% 15% 9%
Availability of discounts/rebates/incentives 17% 9% 8% 21%
Has a longer lifetime 17% 25% 20% 19%
Is more reliable 14% 13% 22% 16%
Equipment/Appliance is less expensive to purchase 12% 4% 6% 14%
Less expensive to have system installed 11% 17% 8% 14%
Recommendation from friends or family 9% 12% 14% 7%
Recommendation from a contractor or professional 8% 16% 9% 5%
Easier to fix 7% 14% 9% 8%
Previous experience 6% 9% 7% 5%
Other (please specify) 2% 1% 0% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Uses less energy 45% 47%
Cost savings on annual energy bills 38% 46%
Heats or cools more quickly 31% 23%
Impact on the environment 26% 36%
Is more reliable 22% 14%
Has a longer lifetime 20% 18%
System/appliance performance 15% 16%
Recommendation from friends or family 14% 8%
Easier to fix 9% 7%
Recommendation from a contractor or professional 9% 7%
Less expensive to have system installed 8% 12%
Availability of discounts/rebates/incentives 8% 18%
Previous experience 7% 6%
Equipment/Appliance is less expensive to purchase 6% 12%
Other (please specify) 0% 2%


29.2 Induction Stove

What are the reasons that you would be likely choose a induction stove? Please choose up to three. (N = 2,014)
Item Selected
Uses less energy 38%
Heats or cools more quickly 34%
Cost savings on annual energy bills 33%
Impact on the environment 30%
System/appliance performance 21%
Is more reliable 19%
Has a longer lifetime 18%
Availability of discounts/rebates/incentives 12%
Previous experience 12%
Equipment/Appliance is less expensive to purchase 11%
Less expensive to have system installed 10%
Recommendation from friends or family 10%
Easier to fix 8%
Recommendation from a contractor or professional 6%
Other (please specify) 3%

29.2.1 Crosstabs

Gender

Response Male Female
Uses less energy 40% 36%
Cost savings on annual energy bills 31% 34%
Impact on the environment 31% 29%
Heats or cools more quickly 30% 36%
System/appliance performance 24% 18%
Has a longer lifetime 19% 18%
Is more reliable 17% 22%
Equipment/Appliance is less expensive to purchase 14% 8%
Availability of discounts/rebates/incentives 12% 12%
Previous experience 11% 13%
Less expensive to have system installed 10% 10%
Recommendation from friends or family 10% 10%
Easier to fix 10% 6%
Recommendation from a contractor or professional 6% 7%
Other (please specify) 2% 2%

Age

Response 18-29 30-49 50-64 65+
Cost savings on annual energy bills 35% 29% 37% 35%
Uses less energy 30% 38% 44% 44%
Impact on the environment 28% 29% 28% 35%
Heats or cools more quickly 27% 29% 42% 45%
Is more reliable 27% 20% 16% 13%
Has a longer lifetime 22% 21% 12% 14%
Previous experience 21% 10% 7% 8%
System/appliance performance 17% 17% 27% 28%
Less expensive to have system installed 16% 11% 5% 8%
Recommendation from friends or family 14% 6% 9% 13%
Availability of discounts/rebates/incentives 12% 11% 16% 11%
Equipment/Appliance is less expensive to purchase 9% 11% 16% 7%
Easier to fix 8% 12% 3% 3%
Recommendation from a contractor or professional 5% 6% 8% 8%
Other (please specify) 1% 4% 3% 2%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Uses less energy 39% 38% 37% 41%
Heats or cools more quickly 37% 31% 44% 28%
Cost savings on annual energy bills 32% 39% 29% 29%
Impact on the environment 28% 26% 31% 41%
Is more reliable 21% 18% 19% 13%
System/appliance performance 20% 18% 22% 24%
Has a longer lifetime 20% 20% 12% 13%
Availability of discounts/rebates/incentives 14% 13% 12% 13%
Less expensive to have system installed 11% 14% 10% 6%
Recommendation from friends or family 11% 8% 12% 11%
Previous experience 9% 10% 17% 12%
Easier to fix 9% 8% 8% 5%
Equipment/Appliance is less expensive to purchase 5% 14% 13% 14%
Recommendation from a contractor or professional 4% 9% 2% 7%
Other (please specify) 2% 3% 5% 3%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Heats or cools more quickly 35% 38% 28%
Uses less energy 34% 38% 43%
Cost savings on annual energy bills 28% 33% 39%
Has a longer lifetime 27% 14% 13%
Is more reliable 24% 18% 15%
Impact on the environment 23% 29% 37%
System/appliance performance 19% 23% 21%
Previous experience 12% 11% 12%
Easier to fix 11% 4% 7%
Less expensive to have system installed 11% 9% 11%
Availability of discounts/rebates/incentives 10% 12% 15%
Recommendation from friends or family 9% 9% 11%
Equipment/Appliance is less expensive to purchase 7% 10% 15%
Recommendation from a contractor or professional 5% 8% 7%
Other (please specify) 2% 3% 4%

Rent or Own Property

Response Rent Own
Uses less energy 37% 39%
Heats or cools more quickly 34% 34%
Cost savings on annual energy bills 33% 33%
Impact on the environment 29% 31%
Is more reliable 23% 16%
System/appliance performance 20% 22%
Has a longer lifetime 18% 19%
Previous experience 12% 11%
Recommendation from friends or family 11% 9%
Less expensive to have system installed 11% 10%
Availability of discounts/rebates/incentives 11% 14%
Easier to fix 8% 7%
Equipment/Appliance is less expensive to purchase 7% 15%
Recommendation from a contractor or professional 6% 7%
Other (please specify) 2% 3%

Race/Ethnicity

Response White Black Hispanic Other
Heats or cools more quickly 42% 20% 30% 25%
Uses less energy 40% 31% 35% 41%
Cost savings on annual energy bills 34% 22% 29% 42%
Impact on the environment 31% 12% 28% 37%
System/appliance performance 21% 39% 19% 20%
Is more reliable 17% 30% 22% 17%
Has a longer lifetime 15% 40% 20% 18%
Equipment/Appliance is less expensive to purchase 14% 11% 8% 11%
Availability of discounts/rebates/incentives 13% 21% 9% 15%
Previous experience 10% 11% 12% 15%
Recommendation from friends or family 10% 10% 9% 10%
Less expensive to have system installed 8% 8% 15% 8%
Easier to fix 8% 17% 9% 4%
Recommendation from a contractor or professional 7% 6% 8% 4%
Other (please specify) 3%
2% 5%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Uses less energy 35% 40%
Heats or cools more quickly 30% 36%
Cost savings on annual energy bills 29% 36%
Impact on the environment 28% 31%
Is more reliable 22% 18%
Has a longer lifetime 20% 18%
System/appliance performance 19% 22%
Less expensive to have system installed 15% 8%
Previous experience 12% 11%
Recommendation from friends or family 9% 10%
Easier to fix 9% 7%
Availability of discounts/rebates/incentives 9% 14%
Equipment/Appliance is less expensive to purchase 8% 12%
Recommendation from a contractor or professional 8% 6%
Other (please specify) 2% 3%


29.3 Central Heat Pump (HVAC)

What are the reasons that you would be likely choose a central heat pump (HVAC)? Please choose up to three. (N = 2,014)
Item Selected
Cost savings on annual energy bills 41%
Uses less energy 40%
Impact on the environment 27%
Heats or cools more quickly 26%
Has a longer lifetime 21%
System/appliance performance 21%
Is more reliable 19%
Availability of discounts/rebates/incentives 13%
Less expensive to have system installed 12%
Equipment/Appliance is less expensive to purchase 12%
Recommendation from friends or family 11%
Previous experience 10%
Recommendation from a contractor or professional 10%
Easier to fix 8%
Other (please specify) 1%

29.3.1 Crosstabs

Gender

Response Male Female
Uses less energy 41% 38%
Cost savings on annual energy bills 41% 40%
Impact on the environment 27% 28%
System/appliance performance 23% 19%
Heats or cools more quickly 22% 30%
Has a longer lifetime 20% 21%
Is more reliable 18% 19%
Less expensive to have system installed 16% 9%
Equipment/Appliance is less expensive to purchase 15% 9%
Availability of discounts/rebates/incentives 13% 14%
Recommendation from friends or family 10% 11%
Recommendation from a contractor or professional 9% 11%
Previous experience 8% 12%
Easier to fix 7% 8%
Other (please specify) 1% 1%

Age

Response 18-29 30-49 50-64 65+
Uses less energy 38% 33% 45% 49%
Cost savings on annual energy bills 37% 38% 45% 49%
Impact on the environment 31% 20% 29% 35%
Has a longer lifetime 25% 23% 17% 14%
Is more reliable 20% 22% 17% 13%
Heats or cools more quickly 18% 27% 32% 30%
Recommendation from a contractor or professional 18% 7% 4% 11%
System/appliance performance 17% 21% 25% 19%
Recommendation from friends or family 15% 8% 12% 9%
Less expensive to have system installed 15% 12% 14% 7%
Equipment/Appliance is less expensive to purchase 14% 14% 10% 9%
Previous experience 14% 11% 7% 7%
Easier to fix 10% 10% 3% 4%
Availability of discounts/rebates/incentives 7% 14% 13% 21%
Other (please specify)
1% 1% 3%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Cost savings on annual energy bills 36% 44% 38% 47%
Uses less energy 34% 43% 34% 37%
Heats or cools more quickly 27% 32% 21% 19%
Impact on the environment 23% 26% 29% 36%
Has a longer lifetime 22% 17% 24% 22%
Is more reliable 22% 20% 17% 15%
System/appliance performance 18% 19% 25% 23%
Easier to fix 15% 7% 4% 3%
Recommendation from a contractor or professional 13% 8% 9% 8%
Less expensive to have system installed 13% 10% 15% 12%
Availability of discounts/rebates/incentives 13% 12% 13% 19%
Equipment/Appliance is less expensive to purchase 11% 11% 19% 12%
Previous experience 10% 13% 11% 5%
Recommendation from friends or family 7% 13% 12% 14%
Other (please specify) 1% 1% 1% 1%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Uses less energy 40% 38% 40%
Cost savings on annual energy bills 35% 42% 45%
Heats or cools more quickly 33% 25% 21%
Has a longer lifetime 23% 17% 21%
Is more reliable 21% 20% 18%
Impact on the environment 17% 30% 34%
System/appliance performance 16% 25% 21%
Less expensive to have system installed 15% 10% 12%
Equipment/Appliance is less expensive to purchase 12% 9% 15%
Previous experience 11% 11% 8%
Recommendation from a contractor or professional 11% 9% 9%
Recommendation from friends or family 11% 10% 12%
Easier to fix 10% 7% 5%
Availability of discounts/rebates/incentives 8% 13% 18%
Other (please specify) 1% 1% 1%

Rent or Own Property

Response Rent Own
Cost savings on annual energy bills 39% 42%
Uses less energy 36% 42%
Heats or cools more quickly 29% 24%
Impact on the environment 26% 28%
Is more reliable 24% 15%
System/appliance performance 20% 21%
Has a longer lifetime 19% 21%
Less expensive to have system installed 13% 12%
Equipment/Appliance is less expensive to purchase 11% 13%
Recommendation from a contractor or professional 11% 9%
Recommendation from friends or family 10% 11%
Previous experience 10% 11%
Easier to fix 9% 6%
Availability of discounts/rebates/incentives 8% 18%
Other (please specify) 0% 2%

Race/Ethnicity

Response White Black Hispanic Other
Uses less energy 44% 45% 32% 44%
Cost savings on annual energy bills 40% 18% 42% 43%
Impact on the environment 33% 11% 19% 36%
Heats or cools more quickly 23% 21% 33% 21%
System/appliance performance 20% 20% 22% 17%
Has a longer lifetime 18% 11% 23% 22%
Availability of discounts/rebates/incentives 16% 17% 8% 15%
Is more reliable 15% 28% 22% 18%
Equipment/Appliance is less expensive to purchase 13% 32% 8% 14%
Less expensive to have system installed 11% 13% 16% 10%
Recommendation from a contractor or professional 9% 12% 11% 7%
Previous experience 9% 13% 13% 8%
Easier to fix 8% 20% 8% 4%
Recommendation from friends or family 8% 11% 14% 12%
Other (please specify) 2% 1% 0% 0%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Cost savings on annual energy bills 42% 40%
Heats or cools more quickly 33% 22%
Uses less energy 32% 43%
Has a longer lifetime 23% 19%
System/appliance performance 22% 20%
Is more reliable 22% 18%
Impact on the environment 19% 32%
Less expensive to have system installed 16% 11%
Recommendation from friends or family 14% 9%
Previous experience 13% 9%
Recommendation from a contractor or professional 11% 9%
Availability of discounts/rebates/incentives 8% 15%
Equipment/Appliance is less expensive to purchase 8% 14%
Easier to fix 8% 8%
Other (please specify) 0% 1%


29.4 Mini-split or “Ductless” Heat Pump (HVAC)

What are the reasons that you would be likely choose a mini-split or “ductless” heat pump (HVAC)? Please choose up to three. (N = 2,014)
Item Selected
Cost savings on annual energy bills 40%
Uses less energy 36%
Impact on the environment 29%
Heats or cools more quickly 28%
System/appliance performance 20%
Is more reliable 17%
Less expensive to have system installed 17%
Has a longer lifetime 15%
Availability of discounts/rebates/incentives 14%
Equipment/Appliance is less expensive to purchase 14%
Recommendation from a contractor or professional 11%
Recommendation from friends or family 11%
Easier to fix 10%
Previous experience 8%
Other (please specify) 1%

29.4.1 Crosstabs

Gender

Response Male Female
Cost savings on annual energy bills 40% 42%
Uses less energy 34% 39%
Impact on the environment 29% 28%
Heats or cools more quickly 27% 29%
System/appliance performance 23% 17%
Is more reliable 17% 16%
Less expensive to have system installed 16% 18%
Equipment/Appliance is less expensive to purchase 16% 11%
Has a longer lifetime 15% 14%
Availability of discounts/rebates/incentives 13% 16%
Recommendation from friends or family 12% 10%
Recommendation from a contractor or professional 11% 11%
Easier to fix 10% 10%
Previous experience 7% 8%
Other (please specify) 1% 1%

Age

Response 18-29 30-49 50-64 65+
Uses less energy 38% 28% 39% 48%
Impact on the environment 33% 25% 24% 39%
Cost savings on annual energy bills 33% 37% 47% 50%
System/appliance performance 25% 18% 20% 17%
Recommendation from friends or family 20% 9% 4% 11%
Is more reliable 20% 19% 15% 11%
Less expensive to have system installed 19% 16% 18% 14%
Has a longer lifetime 16% 15% 17% 9%
Equipment/Appliance is less expensive to purchase 15% 12% 15% 13%
Recommendation from a contractor or professional 15% 11% 7% 10%
Easier to fix 14% 13% 7% 4%
Previous experience 12% 7% 5% 7%
Heats or cools more quickly 10% 34% 37% 26%
Availability of discounts/rebates/incentives 10% 15% 17% 15%
Other (please specify)
0% 3% 3%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Uses less energy 35% 40% 37% 34%
Cost savings on annual energy bills 33% 45% 41% 38%
Impact on the environment 24% 26% 33% 35%
Heats or cools more quickly 24% 29% 35% 22%
System/appliance performance 24% 16% 26% 21%
Is more reliable 20% 17% 13% 12%
Has a longer lifetime 16% 15% 11% 16%
Less expensive to have system installed 16% 17% 15% 13%
Easier to fix 14% 13% 4% 7%
Recommendation from a contractor or professional 13% 11% 9% 9%
Previous experience 13% 5% 9% 6%
Recommendation from friends or family 13% 9% 15% 12%
Availability of discounts/rebates/incentives 11% 15% 13% 21%
Equipment/Appliance is less expensive to purchase 10% 15% 17% 16%
Other (please specify) 2% 1% 1% 2%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Cost savings on annual energy bills 37% 45% 40%
Heats or cools more quickly 35% 28% 21%
Uses less energy 26% 43% 41%
System/appliance performance 22% 21% 17%
Is more reliable 20% 14% 16%
Impact on the environment 20% 31% 36%
Easier to fix 16% 8% 7%
Has a longer lifetime 15% 11% 16%
Recommendation from a contractor or professional 14% 8% 10%
Less expensive to have system installed 12% 21% 18%
Recommendation from friends or family 11% 9% 12%
Previous experience 9% 5% 9%
Availability of discounts/rebates/incentives 8% 18% 17%
Equipment/Appliance is less expensive to purchase 7% 16% 17%
Other (please specify) 1% 1% 2%

Rent or Own Property

Response Rent Own
Cost savings on annual energy bills 37% 43%
Uses less energy 34% 38%
Heats or cools more quickly 31% 25%
Impact on the environment 31% 28%
System/appliance performance 18% 21%
Is more reliable 18% 16%
Has a longer lifetime 18% 12%
Less expensive to have system installed 15% 18%
Recommendation from a contractor or professional 12% 10%
Availability of discounts/rebates/incentives 11% 17%
Recommendation from friends or family 10% 11%
Equipment/Appliance is less expensive to purchase 10% 17%
Easier to fix 9% 11%
Previous experience 8% 8%
Other (please specify) 1% 2%

Race/Ethnicity

Response White Black Hispanic Other
Uses less energy 40% 34% 34% 33%
Cost savings on annual energy bills 37% 37% 40% 52%
Impact on the environment 33% 13% 23% 35%
Heats or cools more quickly 26% 21% 33% 22%
System/appliance performance 20% 16% 22% 15%
Less expensive to have system installed 18% 21% 17% 13%
Equipment/Appliance is less expensive to purchase 17% 13% 8% 14%
Is more reliable 15% 31% 17% 17%
Has a longer lifetime 14% 10% 16% 13%
Availability of discounts/rebates/incentives 14% 8% 10% 25%
Recommendation from a contractor or professional 10% 7% 13% 11%
Recommendation from friends or family 7% 30% 12% 11%
Previous experience 7% 16% 9% 5%
Easier to fix 7% 25% 15% 5%
Other (please specify) 3% 1% 0% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Cost savings on annual energy bills 40% 41%
Uses less energy 34% 37%
Heats or cools more quickly 33% 25%
Impact on the environment 23% 32%
System/appliance performance 22% 19%
Less expensive to have system installed 17% 17%
Is more reliable 17% 17%
Has a longer lifetime 16% 14%
Easier to fix 15% 7%
Recommendation from a contractor or professional 13% 10%
Recommendation from friends or family 12% 10%
Availability of discounts/rebates/incentives 10% 17%
Previous experience 9% 7%
Equipment/Appliance is less expensive to purchase 8% 16%
Other (please specify) 0% 2%


29.5 Heat Pump Clothes Dryer

What are the reasons that you would be likely choose a heat pump clothes dryer? Please choose up to three. (N = 2,014)
Item Selected
Uses less energy 46%
Cost savings on annual energy bills 42%
Impact on the environment 30%
Heats or cools more quickly 22%
System/appliance performance 21%
Is more reliable 17%
Has a longer lifetime 16%
Availability of discounts/rebates/incentives 14%
Equipment/Appliance is less expensive to purchase 11%
Recommendation from friends or family 10%
Less expensive to have system installed 10%
Recommendation from a contractor or professional 10%
Easier to fix 8%
Previous experience 7%
Other (please specify) 1%

29.5.1 Crosstabs

Gender

Response Male Female
Uses less energy 49% 43%
Cost savings on annual energy bills 40% 44%
Impact on the environment 31% 31%
System/appliance performance 21% 21%
Heats or cools more quickly 21% 24%
Is more reliable 16% 19%
Availability of discounts/rebates/incentives 16% 13%
Has a longer lifetime 15% 16%
Less expensive to have system installed 14% 6%
Equipment/Appliance is less expensive to purchase 13% 9%
Recommendation from friends or family 13% 8%
Recommendation from a contractor or professional 10% 10%
Easier to fix 7% 9%
Previous experience 5% 8%
Other (please specify) 1% 1%

Age

Response 18-29 30-49 50-64 65+
Cost savings on annual energy bills 47% 38% 41% 47%
Uses less energy 45% 40% 48% 57%
Impact on the environment 30% 26% 35% 35%
Is more reliable 22% 17% 19% 10%
Has a longer lifetime 19% 19% 13% 10%
Recommendation from friends or family 17% 7% 9% 8%
Heats or cools more quickly 16% 22% 26% 25%
Previous experience 13% 7% 3% 1%
Less expensive to have system installed 13% 8% 13% 6%
System/appliance performance 12% 20% 26% 26%
Recommendation from a contractor or professional 11% 11% 7% 9%
Availability of discounts/rebates/incentives 10% 14% 16% 18%
Easier to fix 8% 12% 4% 3%
Equipment/Appliance is less expensive to purchase 7% 15% 9% 11%
Other (please specify)
0% 2% 1%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
Uses less energy 50% 44% 42% 51%
Cost savings on annual energy bills 35% 49% 41% 39%
Heats or cools more quickly 27% 22% 22% 15%
Impact on the environment 26% 27% 40% 35%
Is more reliable 20% 17% 19% 17%
Has a longer lifetime 19% 14% 19% 13%
System/appliance performance 15% 23% 25% 18%
Less expensive to have system installed 11% 9% 3% 9%
Availability of discounts/rebates/incentives 10% 12% 17% 21%
Easier to fix 10% 11% 6% 2%
Recommendation from friends or family 9% 8% 11% 12%
Equipment/Appliance is less expensive to purchase 9% 13% 10% 10%
Recommendation from a contractor or professional 7% 11% 14% 8%
Previous experience 5% 10% 5% 6%
Other (please specify) 1%
1%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
Uses less energy 50% 41% 47%
Cost savings on annual energy bills 32% 46% 49%
Heats or cools more quickly 29% 24% 15%
Is more reliable 23% 16% 14%
Impact on the environment 22% 34% 36%
Has a longer lifetime 18% 13% 16%
System/appliance performance 14% 24% 23%
Easier to fix 12% 6% 6%
Equipment/Appliance is less expensive to purchase 11% 9% 12%
Less expensive to have system installed 11% 11% 9%
Recommendation from a contractor or professional 10% 8% 11%
Availability of discounts/rebates/incentives 9% 14% 19%
Recommendation from friends or family 8% 9% 12%
Previous experience 6% 6% 8%
Other (please specify) 1% 1% 1%

Rent or Own Property

Response Rent Own
Uses less energy 45% 47%
Cost savings on annual energy bills 38% 46%
Impact on the environment 29% 32%
Heats or cools more quickly 25% 20%
Is more reliable 20% 15%
System/appliance performance 19% 22%
Has a longer lifetime 14% 18%
Equipment/Appliance is less expensive to purchase 13% 9%
Recommendation from a contractor or professional 10% 9%
Less expensive to have system installed 10% 10%
Availability of discounts/rebates/incentives 9% 19%
Recommendation from friends or family 9% 11%
Easier to fix 9% 7%
Previous experience 7% 6%
Other (please specify) 0% 1%

Race/Ethnicity

Response White Black Hispanic Other
Uses less energy 51% 48% 42% 42%
Cost savings on annual energy bills 46% 38% 37% 45%
Impact on the environment 31% 11% 31% 34%
Heats or cools more quickly 25% 26% 26% 10%
System/appliance performance 21% 26% 19% 19%
Is more reliable 15% 30% 21% 14%
Has a longer lifetime 14% 37% 15% 17%
Availability of discounts/rebates/incentives 14% 13% 13% 16%
Recommendation from friends or family 13% 7% 6% 13%
Recommendation from a contractor or professional 10% 8% 8% 13%
Equipment/Appliance is less expensive to purchase 9% 8% 10% 17%
Less expensive to have system installed 8% 7% 13% 9%
Previous experience 5% 2% 9% 7%
Easier to fix 5% 11% 11% 7%
Other (please specify) 1%
1% 1%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Uses less energy 42% 48%
Cost savings on annual energy bills 37% 45%
Impact on the environment 31% 30%
Heats or cools more quickly 26% 20%
Is more reliable 21% 15%
System/appliance performance 19% 22%
Has a longer lifetime 15% 17%
Less expensive to have system installed 13% 8%
Availability of discounts/rebates/incentives 13% 15%
Easier to fix 11% 6%
Equipment/Appliance is less expensive to purchase 10% 11%
Previous experience 9% 5%
Recommendation from a contractor or professional 8% 11%
Recommendation from friends or family 6% 12%
Other (please specify) 1% 1%


30 Reasons for Being Unlikely to Choose the Following Appliances

30.1 Heat Pump Water Heater


30.2 Induction Stove


30.3 Central Heat Pump (HVAC)


30.4 Mini-split or “Ductless” Heat Pump (HVAC)


30.5 Heat Pump Clothes Dryer


31 Unconvincing Reasons to Switch to an Electric Appliance or System

Assuming these are true, please select the ones you think are not convincing reasons to switch to an appliance or system that uses electric technology. (N = 1,828)
Item Selected
Electric appliances are the way of the future and I want a modern home 29%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 27%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 26%
It would save me money over time 24%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 23%
Electric-powered systems create less air pollution and are better for my family’s health 22%
I have had great experiences with electric-powered systems and appliances 22%
I can receive a discount at the time of purchase for electric-powered systems or appliances 21%
It is easier to fix or service electric-powered systems and appliances 21%
Electric-powered systems and appliances come highly recommended from friends and family 20%
Electric systems and appliances last longer compared to gas-powered ones 20%
Electric-powered systems and appliances come highly recommended from energy experts 20%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 20%
I can receive a rebate for the purchase of an electric-powered system or appliance 19%
Electric-powered systems and appliances are more reliable 19%
Electric powered systems and appliances use less energy 19%

31.1 Crosstabs

Gender

Response Male Female
Electric appliances are the way of the future and I want a modern home 31% 27%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 29% 27%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 28% 23%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 28% 18%
Electric-powered systems create less air pollution and are better for my family’s health 26% 20%
I have had great experiences with electric-powered systems and appliances 26% 20%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 25% 16%
Electric-powered systems and appliances come highly recommended from energy experts 24% 16%
Electric systems and appliances last longer compared to gas-powered ones 23% 17%
Electric-powered systems and appliances come highly recommended from friends and family 23% 18%
It is easier to fix or service electric-powered systems and appliances 23% 19%
I can receive a discount at the time of purchase for electric-powered systems or appliances 22% 19%
It would save me money over time 22% 28%
Electric-powered systems and appliances are more reliable 21% 19%
I can receive a rebate for the purchase of an electric-powered system or appliance 21% 17%
Electric powered systems and appliances use less energy 20% 18%

Age

Response 18-29 30-49 50-64 65+
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 34% 21% 28% 30%
Electric appliances are the way of the future and I want a modern home 29% 26% 26% 35%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 27% 23% 28% 26%
It would save me money over time 27% 22% 23% 27%
Electric-powered systems and appliances come highly recommended from energy experts 25% 15% 21% 22%
I can receive a discount at the time of purchase for electric-powered systems or appliances 24% 18% 21% 21%
It is easier to fix or service electric-powered systems and appliances 23% 18% 21% 22%
I have had great experiences with electric-powered systems and appliances 22% 23% 16% 28%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 22% 17% 19% 22%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 22% 19% 25% 28%
I can receive a rebate for the purchase of an electric-powered system or appliance 22% 16% 22% 21%
Electric-powered systems create less air pollution and are better for my family’s health 21% 18% 24% 30%
Electric-powered systems and appliances are more reliable 20% 16% 21% 23%
Electric systems and appliances last longer compared to gas-powered ones 20% 17% 21% 24%
Electric-powered systems and appliances come highly recommended from friends and family 19% 20% 19% 24%
Electric powered systems and appliances use less energy 16% 17% 20% 25%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 29% 21% 31% 32%
It would save me money over time 26% 23% 16% 24%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 25% 24% 32% 25%
Electric-powered systems create less air pollution and are better for my family’s health 22% 20% 21% 22%
Electric appliances are the way of the future and I want a modern home 21% 31% 32% 27%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 21% 20% 25% 25%
I can receive a rebate for the purchase of an electric-powered system or appliance 21% 17% 18% 20%
I can receive a discount at the time of purchase for electric-powered systems or appliances 20% 20% 18% 22%
I have had great experiences with electric-powered systems and appliances 18% 25% 20% 23%
Electric powered systems and appliances use less energy 18% 18% 14% 23%
It is easier to fix or service electric-powered systems and appliances 17% 21% 22% 24%
Electric-powered systems and appliances come highly recommended from energy experts 17% 17% 26% 24%
Electric-powered systems and appliances come highly recommended from friends and family 17% 21% 23% 21%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 16% 19% 18% 25%
Electric-powered systems and appliances are more reliable 15% 18% 19% 21%
Electric systems and appliances last longer compared to gas-powered ones 15% 20% 26% 18%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 25% 28% 30%
Electric appliances are the way of the future and I want a modern home 23% 29% 34%
It would save me money over time 23% 30% 22%
I can receive a discount at the time of purchase for electric-powered systems or appliances 23% 19% 20%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 22% 25% 31%
Electric-powered systems create less air pollution and are better for my family’s health 21% 25% 21%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 21% 24% 25%
I can receive a rebate for the purchase of an electric-powered system or appliance 20% 19% 20%
I have had great experiences with electric-powered systems and appliances 19% 23% 25%
Electric powered systems and appliances use less energy 18% 20% 18%
It is easier to fix or service electric-powered systems and appliances 18% 22% 23%
Electric systems and appliances last longer compared to gas-powered ones 18% 24% 19%
Electric-powered systems and appliances come highly recommended from friends and family 16% 21% 24%
Electric-powered systems and appliances are more reliable 16% 22% 20%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 16% 22% 22%
Electric-powered systems and appliances come highly recommended from energy experts 16% 21% 24%

Rent or Own Property

Response Rent Own
Electric appliances are the way of the future and I want a modern home 29% 28%
It would save me money over time 24% 25%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 24% 30%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 24% 27%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 23% 23%
Electric-powered systems create less air pollution and are better for my family’s health 21% 24%
It is easier to fix or service electric-powered systems and appliances 21% 21%
I have had great experiences with electric-powered systems and appliances 20% 24%
I can receive a discount at the time of purchase for electric-powered systems or appliances 20% 22%
Electric-powered systems and appliances come highly recommended from energy experts 19% 21%
Electric-powered systems and appliances come highly recommended from friends and family 19% 21%
Electric powered systems and appliances use less energy 19% 19%
Electric-powered systems and appliances are more reliable 17% 21%
I can receive a rebate for the purchase of an electric-powered system or appliance 17% 21%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 16% 23%
Electric systems and appliances last longer compared to gas-powered ones 16% 23%

Race/Ethnicity

Response White Black Hispanic Other
Electric appliances are the way of the future and I want a modern home 31% 18% 27% 30%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 30% 22% 23% 34%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 28% 21% 24% 23%
It would save me money over time 25% 31% 26% 21%
I have had great experiences with electric-powered systems and appliances 23% 24% 21% 21%
Electric-powered systems create less air pollution and are better for my family’s health 23% 16% 24% 17%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 22% 21% 25% 19%
I can receive a rebate for the purchase of an electric-powered system or appliance 22% 19% 19% 14%
Electric-powered systems and appliances come highly recommended from energy experts 22% 18% 19% 20%
Electric-powered systems and appliances come highly recommended from friends and family 21% 17% 21% 19%
I can receive a discount at the time of purchase for electric-powered systems or appliances 21% 22% 22% 17%
It is easier to fix or service electric-powered systems and appliances 20% 21% 22% 19%
Electric powered systems and appliances use less energy 20% 24% 18% 15%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 20% 18% 22% 16%
Electric-powered systems and appliances are more reliable 19% 24% 18% 21%
Electric systems and appliances last longer compared to gas-powered ones 18% 17% 23% 19%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
Electric appliances are the way of the future and I want a modern home 27% 29%
It would save me money over time 26% 24%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 25% 22%
Electric-powered systems create less air pollution and are better for my family’s health 24% 21%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 24% 27%
Electric systems and appliances last longer compared to gas-powered ones 23% 19%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 23% 30%
I can receive a discount at the time of purchase for electric-powered systems or appliances 22% 20%
It is easier to fix or service electric-powered systems and appliances 22% 20%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 22% 19%
I have had great experiences with electric-powered systems and appliances 21% 23%
Electric-powered systems and appliances come highly recommended from friends and family 21% 20%
I can receive a rebate for the purchase of an electric-powered system or appliance 19% 19%
Electric-powered systems and appliances come highly recommended from energy experts 19% 21%
Electric powered systems and appliances use less energy 18% 19%
Electric-powered systems and appliances are more reliable 18% 20%


32 How Convincing Each of The Following Statements Is

Now, please indicate for those remaining how convincing each is for convincing people to choose an appliance or technology that uses electric technology. (N = 1,041)
Response A little convincing Somewhat convincing Very convincing
It would save me money over time 11% 17% 20%
I can receive a rebate for the purchase of an electric-powered system or appliance 13% 20% 17%
Electric-powered systems and appliances are more reliable 13% 21% 17%
It is easier to fix or service electric-powered systems and appliances 15% 20% 16%
Electric systems and appliances last longer compared to gas-powered ones 12% 20% 18%
Electric-powered systems and appliances have better performance and functionality compared to gas-powered 15% 20% 16%
Electric powered systems and appliances use less energy 13% 20% 20%
I can receive a low-interest loan to finance my upgrade to an electric-powered system or appliance 19% 16% 10%
I have had great experiences with electric-powered systems and appliances 17% 21% 10%
Electric-powered systems and appliances come highly recommended from friends and family 18% 23% 11%
Electric-powered systems and appliances come highly recommended from energy experts 15% 21% 15%
Electric-powered systems reduce my home’s carbon footprint and environmental impact 12% 18% 20%
I can receive a discount at the time of purchase for electric-powered systems or appliances 14% 18% 18%
Electric appliances are the way of the future and I want a modern home 18% 17% 10%
Electric-powered systems create less air pollution and are better for my family’s health 11% 18% 21%
Whether someone else is responsible for getting me a rebate or discount on the electric appliances or systems 20% 18% 9%

32.1 It Would Save Me Money Over Time Crosstabs

Gender

Response Male Female
A little convincing 25% 18%
Somewhat convincing 32% 39%
Very convincing 44% 44%

Age

Response 18-29 30-49 50-64 65+
A little convincing 10% 20% 31% 34%
Somewhat convincing 38% 34% 32% 37%
Very convincing 52% 46% 37% 29%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 20% 22% 25% 21%
Somewhat convincing 33% 34% 34% 38%
Very convincing 47% 45% 41% 42%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 26% 25% 18%
Somewhat convincing 35% 35% 34%
Very convincing 40% 40% 48%

Rent or Own Property

Response Rent Own
A little convincing 18% 26%
Somewhat convincing 34% 36%
Very convincing 48% 38%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 22% 9% 23% 21%
Somewhat convincing 35% 51% 31% 33%
Very convincing 42% 40% 46% 46%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 23% 22%
Somewhat convincing 31% 37%
Very convincing 46% 41%

32.2 I Can Receive A Rebate For The Purchase Of An Electric-Powered System Or Appliance Crosstabs

Gender

Response Male Female
A little convincing 27% 24%
Somewhat convincing 38% 42%
Very convincing 35% 34%

Age

Response 18-29 30-49 50-64 65+
A little convincing 21% 23% 26% 42%
Somewhat convincing 34% 41% 45% 37%
Very convincing 45% 36% 29% 21%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 26% 23% 23% 32%
Somewhat convincing 38% 45% 38% 31%
Very convincing 36% 32% 39% 37%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 26% 27% 25%
Somewhat convincing 45% 39% 36%
Very convincing 29% 34% 39%

Rent or Own Property

Response Rent Own
A little convincing 21% 30%
Somewhat convincing 41% 39%
Very convincing 38% 31%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 28% 25% 25% 24%
Somewhat convincing 37% 41% 40% 43%
Very convincing 35% 34% 35% 33%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 25% 27%
Somewhat convincing 40% 39%
Very convincing 35% 34%

32.3 Electric-Powered Systems And Appliances Are More Reliable Crosstabs

Gender

Response Male Female
A little convincing 28% 20%
Somewhat convincing 36% 47%
Very convincing 37% 33%

Age

Response 18-29 30-49 50-64 65+
A little convincing 13% 24% 29% 37%
Somewhat convincing 36% 43% 44% 40%
Very convincing 50% 33% 27% 23%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 21% 24% 24% 28%
Somewhat convincing 46% 38% 45% 35%
Very convincing 33% 38% 30% 37%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 25% 31% 19%
Somewhat convincing 46% 38% 40%
Very convincing 30% 31% 41%

Rent or Own Property

Response Rent Own
A little convincing 19% 30%
Somewhat convincing 45% 38%
Very convincing 36% 33%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 28% 18% 23% 16%
Somewhat convincing 39% 43% 42% 45%
Very convincing 33% 39% 35% 39%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 23% 25%
Somewhat convincing 42% 41%
Very convincing 35% 34%

32.4 It Is Easier To Fix Or Service Electric-Powered Systems And Appliances Crosstabs

Gender

Response Male Female
A little convincing 32% 26%
Somewhat convincing 36% 43%
Very convincing 32% 31%

Age

Response 18-29 30-49 50-64 65+
A little convincing 23% 28% 31% 43%
Somewhat convincing 40% 36% 48% 37%
Very convincing 38% 35% 21% 20%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 31% 27% 25% 32%
Somewhat convincing 34% 44% 35% 40%
Very convincing 34% 29% 40% 28%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 31% 33% 26%
Somewhat convincing 43% 37% 39%
Very convincing 26% 31% 35%

Rent or Own Property

Response Rent Own
A little convincing 26% 32%
Somewhat convincing 41% 39%
Very convincing 33% 29%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 31% 19% 29% 24%
Somewhat convincing 42% 44% 35% 47%
Very convincing 27% 37% 36% 29%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 29% 30%
Somewhat convincing 35% 42%
Very convincing 36% 28%

32.5 Electric Systems And Appliances Last Longer Compared To Gas-Powered Ones Crosstabs

Gender

Response Male Female
A little convincing 27% 22%
Somewhat convincing 36% 42%
Very convincing 37% 36%

Age

Response 18-29 30-49 50-64 65+
A little convincing 13% 21% 32% 44%
Somewhat convincing 39% 41% 42% 32%
Very convincing 48% 38% 26% 24%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 17% 29% 23% 28%
Somewhat convincing 48% 38% 24% 38%
Very convincing 35% 33% 53% 34%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 22% 34% 20%
Somewhat convincing 48% 32% 35%
Very convincing 30% 33% 45%

Rent or Own Property

Response Rent Own
A little convincing 19% 31%
Somewhat convincing 41% 37%
Very convincing 40% 32%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 28% 6% 24% 21%
Somewhat convincing 38% 53% 40% 35%
Very convincing 34% 41% 36% 44%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 24% 25%
Somewhat convincing 40% 39%
Very convincing 36% 36%

32.6 Electric-Powered Systems And Appliances Have Better Performance And Functionality Compared To Gas-Powered Crosstabs

Gender

Response Male Female
A little convincing 31% 26%
Somewhat convincing 37% 41%
Very convincing 32% 33%

Age

Response 18-29 30-49 50-64 65+
A little convincing 14% 31% 36% 39%
Somewhat convincing 42% 38% 38% 36%
Very convincing 43% 32% 26% 25%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 21% 34% 33% 28%
Somewhat convincing 44% 37% 32% 36%
Very convincing 35% 29% 35% 35%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 31% 30% 27%
Somewhat convincing 41% 41% 35%
Very convincing 28% 29% 38%

Rent or Own Property

Response Rent Own
A little convincing 26% 32%
Somewhat convincing 39% 38%
Very convincing 35% 29%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 32% 27% 28% 24%
Somewhat convincing 35% 38% 41% 43%
Very convincing 33% 35% 32% 33%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 28% 30%
Somewhat convincing 41% 38%
Very convincing 32% 32%

32.7 Electric Powered Systems And Appliances Use Less Energy Crosstabs

Gender

Response Male Female
A little convincing 26% 23%
Somewhat convincing 36% 39%
Very convincing 38% 38%

Age

Response 18-29 30-49 50-64 65+
A little convincing 20% 21% 28% 34%
Somewhat convincing 41% 40% 37% 30%
Very convincing 39% 39% 34% 36%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 21% 25% 24% 24%
Somewhat convincing 42% 35% 39% 36%
Very convincing 37% 39% 36% 40%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 28% 27% 19%
Somewhat convincing 41% 38% 35%
Very convincing 31% 36% 46%

Rent or Own Property

Response Rent Own
A little convincing 22% 26%
Somewhat convincing 38% 39%
Very convincing 39% 36%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 25% 29% 21% 25%
Somewhat convincing 37% 29% 42% 34%
Very convincing 38% 42% 38% 41%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 21% 26%
Somewhat convincing 42% 37%
Very convincing 38% 37%

32.8 I Can Receive A Low-Interest Loan To Finance My Upgrade To An Electric-Powered System Or Appliance Crosstabs

Gender

Response Male Female
A little convincing 43% 42%
Somewhat convincing 35% 34%
Very convincing 22% 25%

Age

Response 18-29 30-49 50-64 65+
A little convincing 37% 38% 44% 59%
Somewhat convincing 34% 35% 40% 27%
Very convincing 28% 27% 16% 15%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 36% 38% 51% 49%
Somewhat convincing 36% 39% 32% 22%
Very convincing 27% 23% 17% 28%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 42% 44% 40%
Somewhat convincing 39% 32% 33%
Very convincing 19% 24% 26%

Rent or Own Property

Response Rent Own
A little convincing 37% 47%
Somewhat convincing 39% 31%
Very convincing 25% 22%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 45% 26% 38% 48%
Somewhat convincing 31% 49% 38% 33%
Very convincing 24% 25% 24% 19%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 38% 44%
Somewhat convincing 38% 33%
Very convincing 24% 23%

32.9 I Have Had Great Experiences With Electric-Powered Systems And Appliances Crosstabs

Gender

Response Male Female
A little convincing 35% 36%
Somewhat convincing 44% 43%
Very convincing 22% 21%

Age

Response 18-29 30-49 50-64 65+
A little convincing 29% 30% 40% 54%
Somewhat convincing 49% 45% 44% 29%
Very convincing 22% 25% 16% 18%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 31% 37% 39% 34%
Somewhat convincing 44% 44% 37% 45%
Very convincing 26% 19% 24% 21%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 33% 43% 32%
Somewhat convincing 50% 40% 40%
Very convincing 17% 17% 27%

Rent or Own Property

Response Rent Own
A little convincing 32% 39%
Somewhat convincing 46% 41%
Very convincing 22% 20%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 34% 16% 39% 32%
Somewhat convincing 41% 61% 42% 51%
Very convincing 25% 23% 19% 18%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 39% 34%
Somewhat convincing 42% 45%
Very convincing 19% 22%

32.12 Electric-Powered Systems Reduce My Home’s Carbon Footprint And Environmental Impact Crosstabs

Gender

Response Male Female
A little convincing 25% 22%
Somewhat convincing 35% 37%
Very convincing 40% 41%

Age

Response 18-29 30-49 50-64 65+
A little convincing 18% 20% 28% 39%
Somewhat convincing 30% 39% 41% 31%
Very convincing 52% 40% 32% 30%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 20% 25% 24% 21%
Somewhat convincing 33% 39% 29% 37%
Very convincing 47% 36% 46% 42%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 24% 31% 18%
Somewhat convincing 40% 32% 35%
Very convincing 35% 37% 48%

Rent or Own Property

Response Rent Own
A little convincing 18% 29%
Somewhat convincing 35% 37%
Very convincing 46% 34%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 25% 25% 22% 21%
Somewhat convincing 34% 45% 36% 39%
Very convincing 41% 30% 42% 40%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 22% 25%
Somewhat convincing 36% 36%
Very convincing 42% 39%

32.13 I Can Receive A Discount At The Time Of Purchase For Electric-Powered Systems Or Appliances Crosstabs

Gender

Response Male Female
A little convincing 28% 30%
Somewhat convincing 39% 31%
Very convincing 34% 38%

Age

Response 18-29 30-49 50-64 65+
A little convincing 27% 24% 28% 45%
Somewhat convincing 21% 42% 39% 34%
Very convincing 52% 33% 33% 21%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 26% 28% 30% 30%
Somewhat convincing 34% 36% 38% 29%
Very convincing 39% 35% 32% 41%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 32% 32% 23%
Somewhat convincing 39% 35% 33%
Very convincing 29% 34% 44%

Rent or Own Property

Response Rent Own
A little convincing 28% 30%
Somewhat convincing 36% 34%
Very convincing 36% 36%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 30% 27% 32% 22%
Somewhat convincing 37% 33% 32% 39%
Very convincing 33% 40% 36% 40%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 32% 27%
Somewhat convincing 32% 37%
Very convincing 36% 36%

32.14 Electric Appliances Are The Way Of The Future And I Want A Modern Home Crosstabs

Gender

Response Male Female
A little convincing 43% 35%
Somewhat convincing 34% 41%
Very convincing 24% 24%

Age

Response 18-29 30-49 50-64 65+
A little convincing 31% 37% 44% 54%
Somewhat convincing 44% 35% 40% 27%
Very convincing 26% 27% 17% 20%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 28% 41% 48% 46%
Somewhat convincing 44% 35% 28% 35%
Very convincing 28% 23% 24% 20%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 36% 42% 42%
Somewhat convincing 41% 38% 31%
Very convincing 23% 20% 27%

Rent or Own Property

Response Rent Own
A little convincing 35% 43%
Somewhat convincing 40% 35%
Very convincing 26% 21%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 43% 25% 37% 38%
Somewhat convincing 32% 48% 40% 40%
Very convincing 24% 27% 23% 23%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 37% 41%
Somewhat convincing 40% 36%
Very convincing 23% 23%

32.15 Electric-Powered Systems Create Less Air Pollution And Are Better For My Family’s Health Crosstabs

Gender

Response Male Female
A little convincing 22% 21%
Somewhat convincing 35% 37%
Very convincing 43% 42%

Age

Response 18-29 30-49 50-64 65+
A little convincing 14% 21% 26% 32%
Somewhat convincing 33% 39% 37% 31%
Very convincing 54% 40% 37% 37%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 12% 22% 24% 29%
Somewhat convincing 38% 42% 23% 30%
Very convincing 50% 36% 53% 41%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 20% 27% 19%
Somewhat convincing 42% 33% 33%
Very convincing 38% 40% 48%

Rent or Own Property

Response Rent Own
A little convincing 17% 26%
Somewhat convincing 35% 36%
Very convincing 48% 38%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 23% 12% 19% 25%
Somewhat convincing 31% 46% 37% 37%
Very convincing 46% 42% 43% 38%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 19% 23%
Somewhat convincing 37% 35%
Very convincing 43% 42%

32.16 Whether Someone Else Is Responsible For Getting Me A Rebate Or Discount On The Electric Appliances Or Systems Crosstabs

Gender

Response Male Female
A little convincing 46% 38%
Somewhat convincing 34% 43%
Very convincing 20% 19%

Age

Response 18-29 30-49 50-64 65+
A little convincing 37% 32% 52% 63%
Somewhat convincing 39% 45% 35% 30%
Very convincing 23% 24% 13% 7%

Income

Response < $50,000 $50,000 - $99,999 $100,000 - $149,999 > 150,000
A little convincing 35% 42% 45% 45%
Somewhat convincing 47% 36% 40% 38%
Very convincing 18% 22% 16% 17%

Education

Response HS or less Some college/2-yr degree 4-yr/post-graduate degree
A little convincing 39% 45% 43%
Somewhat convincing 43% 37% 37%
Very convincing 18% 18% 20%

Rent or Own Property

Response Rent Own
A little convincing 36% 48%
Somewhat convincing 43% 35%
Very convincing 21% 17%

Race/Ethnicity

Response White Black Hispanic Other
A little convincing 48% 27% 38% 45%
Somewhat convincing 36% 47% 36% 43%
Very convincing 16% 26% 26% 12%

Hispanic/non-Hispanic

Response Hispanic Non-Hispanic
A little convincing 38% 44%
Somewhat convincing 36% 40%
Very convincing 26% 15%


 

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